Target Market - 3 Big Reasons You Need To Know Yours目标市场-3大理由，您需要知道您的

Attention: To All Business Owners Who Want More Sales... 注意：给所有业主谁想要更多的销售...
Here's 3 Reasons Why you must read this entire letter... 1.这里的3原因您必须阅读整本信... 1 。 If you are running any type of business then knowing how to write ads is a MUST!如果您正在运行任何类型的业务然后知道如何撰写广告是必须的！ Fail at this and you'd be better off keeping your day job! 2.在这个失败，你会得到更好的关闭使您的日常工作！ 2 。 The tool you're about to discover requires little to NO skill and guarantees you'll be to create all of the ad copy you could ever need for any marketing promotion you create! 3.该工具你发现大约需要很少或几乎没有的技能和保证您将创建的所有广告文案以往任何时候都可以不需要任何市场推广创建！ 3 。 You'll be shown how to Write or even Re-Write your own Sales Letters from scratch before you leave this page!您将如何显示收件，甚至重新撰写您自己的销售信函从头开始之前，你离开这个网页！

Article source: http://www.write-concepts.com/ . 文章来源： http://www.write-concepts.com/ 。 Used with author's permission. 用作者的许可。

Rule Number One when writing marketing materials is "Know Your Target Market."第一个号码写作时的营销材料是“了解你的目标市场。 ” There's a lot of foundational work to do before you ever put a word on paper but this is the place to start.有许多基础工作要做，在你把一个词在纸面上但这是开始。

What happens when you define your target market and become intimately acquainted with their needs and problems?当您确定您的目标市场，并成为熟悉他们的需求和问题？

1. 1 。 Prospects who read your materials will know exactly why they need you展望谁阅读您的材料将确切地知道他们为什么需要你

There's a big difference between marketing to just anyone who crosses your path and a target market of seniors over 65, who own their own homes.有着很大的区别只是营销人谁穿过的路径和目标市场的老人超过65岁，谁拥有自己的住房。 A senior over 65, who owns her own home, has very specific needs.一名超过65岁，谁拥有自己的家庭，有非常具体的需求。 When you know her needs you can develop a sharply focused marketing message that makes her feel you're talking directly to her.当你知道她的需要，您可以制定一个重点突出的营销信息，使她觉得你说话直接给她。 And guess what?和猜什么？ When she feels that you understand her, she'll be more willing to do business with you.当她觉得你了解她，她会更愿意做生意与您联系。

2. 2 。 It gives direction to your product or service它为方向，以您的产品或服务

"The Apprentice" is a hit TV series where two opposing teams are given a business project to complete. “学徒”是一个打击电视连续剧在两个对立的队伍有一个商业项目来完成。 In the first episode of the second season, their assignment was to develop a new toy for Mattel, the largest toy manufacturer in the world.在首发的第二个赛季，他们的任务是制定一项新的美泰玩具，最大的玩具制造商在世界上。 During the project evaluation, a Mattel executive said: "In this business you always want the kids to steer you."在项目评估，一个行政泰说： “在这个企业你总是希望孩子们来指导你。 ” In the end the losing team was told that their idea showed a lack of understanding of what children want and like.最后失败的球队被告知，他们的想法表现出缺乏了解孩子想什么一样。 Bingo!宾果！ They had not paid attention to their target market - children.他们没有注意他们的目标市场-儿童。 And they lost.他们丢失。

When you define your target market and know their likes and dislikes, you can direct all your ideas and resources towards this group.当您确定您的目标市场和了解自己的好恶，你可以直接所有您的想法和资源，为实现这一组。 Rather than trying to be all things to all people, your business will gain focus.而不是试图将所有的事情所有的人，您的企业将获得重点。

3. 3 。 It's easier to plan an effective marketing strategy更容易计划的有效的营销策略

Knowing your target market helps you decide how and where to promote your business.了解你的目标市场可以帮助您决定如何以及在何处，以促进您的业务。 If you're targeting doctors, then you can decide how and where to find doctors to talk to.如果您配置的医生，那么你可以决定如何及在哪里可以找到医生交谈。 On the other hand, if you're targeting corporate executives, it's clear that you won't achieve your objectives by hanging out with small business owners.另一方面，如果你是针对企业高管，很明显，你将无法实现你的目标挂了小企业主。

The result: less time wasted running down marketing cul-de-sacs, more time dedicated to finding and talking to your perfect clients.其结果是：更少的时间浪费了营销运行大街上囊，有更多的时间致力于寻找和你交谈完美的客户。

Have YOU identified your target market?您确定您的目标市场？

Copyright 2004 Maggie Dennison版权所有2004玛姬丹尼森

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