Attention: To All Business Owners Who Want More Sales... 注意：给所有业主谁想要更多的销售...
Here's 3 Reasons Why you must read this entire letter... 1.这里的3原因您必须阅读整本信... 1 。 If you are running any type of business then knowing how to write ads is a MUST!如果您正在运行任何类型的业务然后知道如何撰写广告是必须的！ Fail at this and you'd be better off keeping your day job! 2.在这个失败，你会得到更好的关闭使您的日常工作！ 2 。 The tool you're about to discover requires little to NO skill and guarantees you'll be to create all of the ad copy you could ever need for any marketing promotion you create! 3.该工具你发现大约需要很少或几乎没有的技能和保证您将创建的所有广告文案以往任何时候都可以不需要任何市场推广创建！ 3 。 You'll be shown how to Write or even Re-Write your own Sales Letters from scratch before you leave this page!您将如何显示收件，甚至重新撰写您自己的销售信函从头开始之前，你离开这个网页！
Author: Phillip Skinner & Chris Diprose 作者：菲利普克里斯斯金纳＆ Diprose
Accepting a good Advert Management forum or site requires a good hosting company is also a benefit solution and always the first to be selected by Professional entrepreneur’s 接受一个良好的广告管理论坛或网站需要一个良好的托管公司也是一个利益的解决办法，并总是第一个被选定的职业企业家 ...So Group keywords to Target your Niche Audience with articles with juicy content is the boundaries that your Strategies assessing the capability of your market to target any niche markets with your researched content and or the service of your specific niche packages what will be your promising markets? ...因此，组关键字，您的目标受众与利基与多汁的条款内容的界限，你的战略评估的能力，你的市场为目标的任何利基市场与您的研究内容和或服务的特定利基包什么将成为您有希望的市场？ ... ... Wealth building is always is very good news! 财富建设始终是非常好的消息！ or even a new innervated hand on service - Targeted Niche Advertising You can now submit your content and promote your websites, blogs, products, services or affiliate programs to highly targeted niche websites and blog sites all on auto 或什至一个新的支配手的服务-有针对性的广告位现在您可以提交您的内容和宣传您的网站，博客，产品，服务或联属计划，以针对性很强的利基网站和博客网站上所有的汽车 Targeted Traffic Exchanges for Internet Marketing entrepreneurs and view \as you show an advertisement because this is a tried and tested method being very successful in online advertising and marketing on the Internet is more effective when directed toward highly targeted traffic in niche markets. 有针对性的交通交流网络营销的企业家和看法\你显示的广告，因为这是一个久经考验的方法是非常成功的在线广告和营销在互联网上时，更有效地针对高度针对性的交通利基市场。 this makes closing leads an easier way with your quest. 这使得最后导致更简单的方法与您的追求。 or post to targeted niche sites: - Women or men all congregate in likeminded sites ...Single Postings in Online forums in Minutes; Once or twice 或张贴有针对性的特殊地点： -女性或男性都聚集在l ikeminded网站. ..单张贴在网上论坛中分钟;一次或两次 Email members is allowed in most forums once your application to join after you return the forwarding options; Cross-post your signature files to any all of two of your targeted niche businesses ... 电子邮件成员被允许在大多数论坛一旦您申请加入后，你返回转发选择;交叉张贴您的签名文件的任何所有的两个您的目标市场的企业... When deciding your Niche Marketing options - How to Find Your Perfect Niche Market However can be daunting, a more highly targeted niche product could be software or even offline Equipment. 当您决定您的利基市场选择-如何查找您理想的利基市场但可以艰巨的，更高度针对性的特殊产品可能是软件或什至离线设备。 so do your Keyword research - use keyword tools such as the overture suggestion tools. 所以您的关键字研究-使用关键字工具，如序曲建议工具。 there are many in PDF format Compete how-to's with 有许多PDF格式的竞争力如何做的同 Spillover affiliated websites for you to hook up to, and Innovation: Technological Development online help with most parented firms and targeted niche markets help is always available, therefore 溢出附属网站为您连接，并创新：技术发展的在线帮助与大多数parented企业和有针对性的细分市场帮助总是可用的，因此， knowledge is the spillover factor so by being emerged in these. 知识是如此蔓延的因素正在出现的这些。 areas where simple conductor laser technology can be easterly applied and then easily 地方简单的激光技术可以适用于东风，然后轻松 exploited by Intense e-Business tactics and Marketing Solutions you will soon discover What Highly Targeted Niche Advertising Can Do For Your Business! 利用密集的电子商务策略和营销方案很快就会在这里发现什么针对性很强的广告位能为你的企业！ ... ... Highly Targeted Niche Advertising will allow you to advertise your content. 针对性很强的广告位可以让您宣传您的内容。 Management Article manually submitting sites : The best information articles could be right for you as a 管理文章手动提交网站：最好的信息可能是条适合你作为一个 leader like website Builder and Marketing info that focus primarily on your knowledge may have the over budgeted factor to consider before you go to target your niche information seekers, but how effective Marketing developing a Targeted Niche On Developing a Targeted Niche. 领导喜欢的网站建立和营销信息的主要集中在你的知识可能已经超过预算需要考虑的因素之前，你去你的目标市场信息求职者，而是如何有效的市场营销制定有针对性的生态制定有针对性的生态位。 Yesterday I did a question and answer teleconference on "Developing a Niche Market." 昨天，我没有回答记者提出的问题电视电话会议“发展中国家的市场。 ” There were several themes that stood above the rest... 有几个主题，高于其他... The Forgotten Fundamentals of SEO By Chris Diprose (c) 2007 被遗忘的搜索引擎优化的基本原理北京时间Diprose （三） 2007年 The Website Revelation – What owning a website actually means. 该网站的启示-什么拥有一个网站的真正意义。 As a Web Developer and SEO consultant I deal with many existing website owners who are looking to modify or improve their website. 作为一个网站开发和搜索引擎优化顾问我处理现有的许多网站所有者谁正在寻求修改或改善他们的网站上。 I also deal with many people who are looking to start their web presence with a new website. 我还要处理许多人正在寻找谁开始其网站存在一个新的网站。 Through both of these interactions there is often a common theme; a misunderstanding or an attitude. 通过这两个互动，往往一个共同的主题;一种误解或态度。 I call this a misconception of reality, as often the reality of what the Internet can actually do for the person's business and what they think it can do differ massively. 我呼吁这是一个误解现实，往往是现实，互联网实际上可以这样做的人的业务和他们认为它可以做大量不同。 Often it is presumed that by simply owning a domain and having a website built and published on the Internet, thousands of people will magically find the website, visit it and buy their products. 往往是推测，只要拥有一个域，并建立一个网站，并在因特网上发布，成千上万的人会奇迹般地找到网站，访问，并购买他们的产品。 "If you build it, they will come" should be removed from the vocabulary as soon as possible if you are to adjust attitudes to the underlying search technology. “如果你建立，他们将”应去掉词汇尽快如果你是调整态度的基本搜索技术。 As a businessman in the real World, it is obvious that it would not happen outside of the Internet either, so what is so different online? 作为一个商人在现实世界中，很明显，它不会发生外部的互联网或者，有什么是如此不同的在线？ Maybe it was the Technology boom 10 years ago that caused a rift in understanding or maybe the buzz that caused the meteoric rise in the stock prices of Tech Companies, I can hear the thoughts of the small businessman, "surely this can be replicated for my business" – in answer I would say, "well, it is unlikely, but you should be able to achieve some results over time". 也许，这是技术的热潮在10年前，造成裂痕的理解或者轰动，造成平步青云的股票价格的高科技公司，我能听到思想的小商人“ ，这无疑可以复制我的企业“ -在回答我要说， ”好，这是不可能的，但你应该能够取得一些成果随着时间的推移“ 。 It is most important when taking on a project like Search Engine Optimization for a website, to know that it is important to be committed for the long haul. 最重要的是当考虑一个项目像搜索引擎优化的一个网站，知道，重要的是要致力于为长途。 It is no small task and sufficient funds need to be allocated to the project. 这是不小的任务，需要足够的资金将分配给该项目。 Delivery deadlines need to be correctly scoped against required changes, in order to meet client expectations. 交付的最后期限必须正确范围对需要修改，以满足客户的期望。 The key points of responsibility to the SEO project are in knowing that there are big changes near the start and during setup, but the changes do not stop after setup, there are continuous ongoing refinements to the design and system over time. 关键点的责任，搜索引擎优化项目的了解，有大的变化附近的启动和安装过程中，但变化不会停止安装后，有持续不断的改进设计和系统随着时间的推移。 In this regard I find it important to manage expectations and set realistic long term goals on what a website can be expected to achieve and in what time frames those goals hope to be met. 在这方面，我觉得重要的是管理的期望和一套切合实际的长远目标什么网站可以预计能实现和在什么时间内这些目标，希望能得到满足。 So what should your goal be when you are delving into SEO for your website? 那么，您的目标应该是当你深入搜索引擎优化为您的网站吗？ Well, everyone's goal is exactly the same; improve page rankings, improve page visits and hits and finally gain more sales through the website. 嗯，大家的目标是完全相同的;提高网页排名，提高页面访问和安打，终于获得更多的销售网站。 When it comes to SEO and achieving these goals you have to have principles and my main principle is, "Good websites get good ratings and bad websites get bad ratings or none at all." 当涉及到搜索引擎优化和实现这些目标，你必须有我的原则和主要原则是， “良好的网站上取得好收视率和不良网站的评级得到不好或根本没有。 ” As time goes on with the improvement of search engine technology and the refinement of search engine results this statement becomes truer and truer. 随着时间的推移，改进搜索引擎技术和完善的搜索引擎结果这一声明变得真实和真实的。 I believe in results through "white hat" principles and methodologies. 我相信结果通过“白帽子”的原则和方法。 What are "white hat" principles? 什么是“白帽子”的原则？ I guess I would compare it to doing things the honest way and the right way without risk. 我想我会比较它做事诚实的方式和正确的方式没有风险。 So develop a good site, promote good linking, have good informative content and keep working on it and then you are on the road to good rankings through "White Hat" principles. 因此，建立良好的网站，促进良好的联系，具有良好的翔实的内容和继续努力，然后你的道路上，通过良好的排名“白帽子”的原则。 So, why should you do things the "white hat" way? 那么，为什么你应该做的事情“白帽子”呢？ Well, search engines do have some kind of understanding, an artificial intelligence. 那么，搜索引擎确实有某种理解，人工智能。 They soon catch on to websites spamming or linking to websites with no relevance and bad cross linking. 他们很快就赶上垃圾邮件或网站链接的网站，没有任何意义和坏的交联剂。 It's about being smart, in for the long term and wanting your business to grow organically, naturally. 它是被聪明的，在长期，希望您的业务增长有机，自然。 So how do I go about improving my site and making it optimized for search engines naturally? 因此，我怎么去改善我的网站，使之优化的搜寻引擎自然？ Well, that's why you're here! 好吧，这就是为什么你在这里！ So let's run through few of the things you should be doing in your websites from a fundamental level. 让我们穿过一些事情你应该做的网站在您从一个基本的水平。 Domain names: 域名： When choosing a domain name, choose one that is relevant to the product or service you are going to provide and that is as simple as possible. 当选择一个域名，选择其中一个是有关产品或服务你要提供，这是尽可能简单。 There are considerations of branding and product/service provided that should go into this choice. 目前考虑的品牌和产品/服务提供的，应当到这种选择。 Involvement of marketing personal and product understanding is required but also consultation with your SEO professional is advantageous. 参与营销的个人和产品的理解是，还需要协商，搜索引擎优化的专业是有利的。 In this step I would say, take some time and choose wisely. 在这一步我要说，需要一定的时间和明智的选择。 Keep it simple and easy to remember, often saying it out loud will make it clear whether it can be understood by a simple man. 保持简单，容易记忆，往往是说出来会清楚它是否可以被理解的一个简单的人。 It is a strongly held belief by many SEO professionals that buying a domain which is older, and that has been around for a while, means it will not be sand boxed by Google. 这是一个强烈的信念，许多搜索引擎优化专业人士购买了域名是老年人，而且已经有一段时间，意味着它不会被沙子盒装的谷歌。 What's the sandbox effect? 什么是沙盒效应？ Well, it refers to what Google does to a website or domain that is new or is relatively unknown by Google. 那么，它指的是谷歌没有一个网站或网域，是新的或相对未知的谷歌。 In many instances Google's Sandbox effect relegates the new domain to sub-optimal inclusion in search results. 在许多情况下谷歌的沙盒效应relegates新的网域，以最佳列入搜索结果。 Regardless of the site's optimization it lowers the website's relevance and ranking to the term searched upon. 无论该网站的优化它降低了网站的相关性和排序的长期搜查行动。 If you can use your old business domain name, then consider this very important. 如果您可以使用您的旧商业的域名，然后再考虑这个非常重要的。 If, however, you are buying a new domain name, then keep it relevant to the product or service being sold or offered on the website. 但是，如果要购买新的域名，然后继续它有关的产品或服务出售或提供的网站上。 Keep it close, relevant and simple. 保持密切的，相关的和简单。 Relevance is primary. 关联性是首要的。 Location specific domain or international domain ( .com or com.au)? 针对特定位置的网域或国际网域（ 。 com或com.au ） ？ Personally I think dot com's are better, mainly because they appeal internationally, but if you want to you can keep it location specific and to your region, then consider purchasing all similar higher level domains, yourdomain.com and yourdomain.com.au, if you can. 我个人认为点Com的好，这主要是因为他们呼吁国际，但如果你想您可以保持它的具体位置和你的片段，然后考虑购买所有类似的更高层次的网域， yourdomain.com和yourdomain.com.au ，如果你可以。 Choosing a Host: 选择一个主办单位： Fast, reliable and gives you all you that you need and want. 快速，可靠，为您提供所有您需要和要求。 Preferably gives a unique IP. 最好是给一个唯一的IP 。 Again some SEO professionals believe this can also have a detrimental affect in Google rankings but from my experience it sometimes does and it sometimes doesn't. 再次一些搜索引擎优化专业人士认为，这也有不利的影响，但谷歌排名从我的经验，有时不和它有时没有。 I have had some sites come in with high PR rankings on shared IP's and others when I shifted to a new IP the PR of the site jumped, so this is still a bit of a mystery when it comes to Google rankings. 我有一些网站来的高排名公关共享IP的和其他当我转移到一个新的IP公关网站的上涨，因此，这仍然是一个有点神秘的时候，以谷歌的排名。 Traffic Considerations: 交通的思考： When choosing your host ensure the plan you are on can be expanded so that any new increases in traffic can be accommodated accordingly. 当选择你的主机确保你的计划是可以扩大，使任何新增加的交通量可容纳相应。 Site Design: 网站设计： There are several fundamental things to consider when you are modifying or designing a website. 有几个基本的东西时要考虑的是修改或设计一个网站。 Flash: 快讯： Flash is/has been popular for a few years now and I truly believe it has its place. Flash是/已经流行了几年现在和我真正相信它自己的位置。 It is a great way of showing many products or services in a small area, has great visual impact if done properly and can set a good friendly tone to the website visitor. 这是一个伟大的方式显示出许多产品或服务在一个小领域，有很大的视觉冲击力，如果处理得当，可以树立了一个良好的基调，以友好的网站访客。 Having said that, I also hate flash; it can be an absolute nightmare when it comes to search engine optimization. 话虽如此，我也恨闪光;它可以是一个绝对的噩梦时候，以搜索引擎进一步优化。 What you should know about flash; it cannot be read by a search engine as the search engine cannot read the text or the images contained within it nor can it interpret what is in the pictures being shown. 你应该知道的闪光，它无法读取的搜索引擎的搜索引擎无法读取的文字或图像包含在它也不能解释什么是照片中显示。 When it comes to flash I would suggest, not making your whole website flash. 说到闪存，我建议，而不是让您的整个网站闪存。 If you are designing a new website and you want to use flash, then use it in high impact areas to capture the attention of your intended audience but use it sparingly. 如果你正在设计一个新网站和您要使用的快闪记忆体，然后用它在高影响地区捕获的注意您的目标受众，但有节制地使用它。 It is important to ensure that as much text content (to a maximum discussed in my next book, generally 300-500 characters) is available on the webpage and in simple HTML. 重要的是要确保多文字内容（最多讨论在我下一本书，一般300-500字） ，可在网页和简单的HTML 。 Frames: 框架： Many older websites were designed with frames. 许多老年人的网站设计与框架。 Frames are where the main home page is actually a frameset page that includes several other pages into it. 框架的主要网页实际上是一个框架网页，包括一些其他网页了。 This makes the page hard to index in search engines and should be avoided. 这使得网页很难指数在搜索引擎中，应当避免。 While Google does now index framed sites, it is important to note that most of the other top search engines still cannot follow frame links. 谷歌没有现在指数框的网站，但必须指出的是，大多数其他搜索引擎仍不能后续帧的联系。 They only see the frameset page and ignore the rest of the inner frames. 他们只能看到框架页面，而忽略其余的内在框架。 This presents an SEO problem to us because it is highly likely those inner pages contain our content keywords. 这就提出哪些问题给我们，因为它极有可能是内部的网页包含的内容关键字。 Nowadays this is not really a huge issue as it is so uncommon for a designer to actually use frames, but the easiest way to resolve the issue would be to enforce a no use policy on frames. 如今，这是不是一个真正的大问题，因为它是如此罕见的设计师实际使用框架，但是最简单的方法解决这个问题将强制执行没有用的政策框架。 Page Layout: 页面布局： According to research the Googlebot trawls web pages from left to right and top to bottom. 根据研究了Googlebot拖网网页从左至右和自上而下的。 So given this little tidbit of information it is clear that you should be putting your most valuable keywords and information on the left and near the top. 因此，给这个小tidbit的信息很清楚，你应该把你的最有价值的关键字和信息的左侧和顶部附近的。 Of course this is a blanket statement and does not take into account design principles and beautification. 当然这是一个全面的声明，并没有考虑到设计原则和美化。 Just keep it in mind during design of page layout. 只要保持这一点在设计的页面布局。 Position your more relevant keywords to the left of the page and near the top. 您的位置更加相关的关键字，左边的网页，上方附近。 Good HTML Coding: 良好的HTML编码： A lot of HTML generator programs out there bloat HTML to the point it is 3-4 times larger than what it would be if you hand coded it. 很多的HTML生成程序有膨胀的HTML点是3-4倍以上会怎样，如果您手头编码它。 Keep it simple, use a text editor, edit your HTML the old school way; until there is a HTML generator tool worthy of use. 保持简单，使用文本编辑器，编辑您的HTML旧学校的方式;直到有一个HTML生成工具，值得使用。 If you can't code HTML, then do a search on the Internet and find a decent, free, e-book and learn how to do it. 如果你不能的HTML代码，然后执行搜索在互联网上找到一个体面的，自由，电子图书和学习如何做到这一点。 Javascript: 使用Javascript ： This is very popular among many web development professionals for menu's, popups, scrollers etc etc. It would be my suggestion to use simple plain HTML menus or as little javascript as possible in web pages. 这是非常受欢迎的许多网站开发专业人员的菜单上的，弹出， scrollers等等等等，那将是我的建议，使用简单的纯HTML菜单或小的javascript尽可能网页。 There are many small javascript menus out there that are slim on javascript code to reduce this issue and make it almost negligible. 有许多小的javascript菜单有那些苗条的javascript代码，以减少这个问题，使其几乎可以忽略不计。 Don't over clutter your site with javascript as it increases page size, page load times and the search engines won't understand it. 不要超过杂波您的网站的javascript ，因为它增加页面大小，页面载入时间和搜索引擎将不会理解这一点。 Image Sizes: 图片大小： Keep them small and use only what you need to. 让他们小，只使用您需要。 This is essential for decreasing page loading times and getting information onto the user's screen as soon as possible. 这是至关重要的减少页面加载时间和获取信息到用户的屏幕上，尽快。 Overall Page Size and Loading: 整体页面大小和加载： The overall page size is an important factor. 总的页面大小是一个重要的因素。 It should load quickly and be easily trawled. 它应该快速载入和易于拖网。 If you have followed the HTML hand coding, used minimal javascript, used simple table layouts and good image sizing, then you should be fine. 如果您有遵循的HTML编码的手，用最小的javascript ，使用简单的表布局和良好的形象大小，那么你应该罚款。 There is much evidence that supports the fact that Google and probably the other search engines also, do not like to scan huge files, so keeping your overall HTML page size below 25k is my suggestion. 有大量证据支持的事实，也许谷歌和其他搜索引擎也，不喜欢巨大的扫描文件，以便使您的整个HTML页面大小25K型以下是我的建议。 Dynamic URL's & Page/File Names: 动态URL的＆页/文件名： Dynamic pages are roadblocks to high search engine positioning. 动态网页的路障高的搜索引擎定位。 Especially those that end in "?" 尤其是那些以“ ？ ” or "&". 或“ ＆ ” 。 In a dynamic site, variables are passed to the URL and the page is generated dynamically, often from information stored in a database as is the case with many e-commerce sites. 在一个动态的网站，变量是通过网址和网页动态生成的，往往是从信息存储在一个数据库中的情况一样有许多电子商务网站。 Normal .html pages are static - they are hard-coded, their information does not change, and there are no "?" 正常的。 HTML网页是静态的-他们是硬编码的，他们的信息不会改变，而且也没有“ ？ ” or "&" characters in the URL. 或“ ＆ ”字符的网址。 Pages with dynamic URLs are present in several engines, notably Google and AltaVista, even though publicly AltaVista claims their spider does not crawl dynamic URLs. 网页的动态网址目前在几个引擎，尤其是谷歌和站，即使公开站要求其蜘蛛不抓取动态网址。 To a spider a "?" 为了蜘蛛一个“ ？ ” represents a sea of endless possibilities - some pages can automatically generate a potentially massive number of URLs, trapping the spider in a virtually infinite loop. 代表海无限的可能性-一些网页可以自动生成一个潜在的大量网址，捕捉蜘蛛在一个几乎无限循环。 As a general rule, search engines will not properly index documents that: • contain a "?" 作为一般规则，搜索引擎将无法正确索引文件： •包含一个“ ？ ” or "&" • End in the following document types: .cfm, .asp, .shtml, .php, .stm, .jsp, .cgi, .pl • Could potentially generate a large number of URLs. 或“ ＆ ” •完中的下列文件类型： 。公司CFM ， 。动态。 shtml ， 。 PHP中， 。扫描隧道显微镜。 JSP技术， 。支持CGI ， 。特等•可能会产生大量的网址。 To avoid complications, consider creating static pages whenever possible, perhaps using the database to update the pages, not to generate them on the fly. 为了避免并发症，考虑建立静态网页只要有可能，也许是使用数据库，以更新网页，而不是它们产生的粉煤灰。 Slightly Off Topic Thoughts: 稍微偏离主题思想： The topics covered here are not considered completely SEO topics but in terms of overall objective – increasing sales, this section is very important. 讨论的题目是这里完全没有考虑搜索引擎优化专题但在总体目标-增加销售额，这一节是非常重要的。 Take these things on board, consider them, consult with your designer and marketing team. 采取这些事情上，考虑这些，您的设计和营销队伍。 Make educated and informed choices on these topics when considering your audience and what your website objectives are. 使教育和知情选择对这些议题时，考虑你的听众和您的网站的目标。 Screen Size: 屏幕大小： Over 65% of all screens in the World are set to run at the 1024x768 resolution. 超过65 ％的屏幕在世界也将运行在分辨率1024X768决议。 Of the remaining percentage, 13% are running at 800x600, 20% running at larger sizes and 2% are unknown. 剩余的百分比， 13 ％正在运行在800 * 600 ， 20 ％投放在大尺寸和2 ％的人下落不明。 So this affects the way you design. 因此，这会影响你的设计。 It would be my suggestion to always design for the smallest user to visit your site, but often I find 800x600 restrictive so I tend to design for slightly larger. 这将是我的建议总是设计最小的用户访问您的网站，但往往我发现800 * 600的限制，所以我倾向于设计稍大。 Not large enough to make an 800x600 user angry but large enough to make it look good on larger screens also. 没有大到足以使一个800 * 600的用户感到愤怒，但大到足以使其看起来好大屏幕上也。 I size up my target users, my intended amount of content and find some happy medium. 余大小我的目标用户，我打算数额的内容和找到了一些快乐的媒介。 I generally design for 1000x620 as this is the perfect amount of real estate for a 1024x768 user when they have the browser top bar and status bar and Windows taskbar. 我通常设计为1000x620 ，这是完美的数额房地产的分辨率1024X768用户时，他们的浏览器顶端栏和状态栏和Windows任务。 Colors and Themes: 颜色和主题： One important aspect of marketing - selling - is the use of color. 一个重要方面营销-销售-是使用的颜色。 Meanings are attached to colors in the same way meanings are attached to words. 意思是附在颜色相同的方式的含义是不重视的话。 • Gold is the color of wealth and prosperity. • White is the color of pure innocence and cleanliness. • Pink is the color of femininity and softness. • Green is the color of natural things and freshness. • Red is the color of danger and stress. • Blue is the color the calmness, intelligence. •黄金是颜色的财富和繁荣。 •白宫的颜色是纯粹的无罪推定和清洁。 •粉红色是女性化的颜色和柔软。 •绿色是自然的颜色和新鲜的事物。 •红色是颜色的危险和压力。 •蓝是色彩的冷静，智慧。 The majority of the World selects blue as a favorite color. 世界大多数选择蓝色作为最喜欢的颜色。 It often represents "trust" 它常常代表“信任” Use of color to establish an image or a brand is common in the marketing community, yet when you visit the websites of many search engine optimization professionals, it's obvious that color significance plays no part in their own web optimization. Some of the colors I found on SEO websites: • Baby Blue, a color which implies weakness. • Red, a color which implies risk, or danger. • Orange a color which implies a cheerful "levity". 使用颜色建立一个图片或一个品牌是常见的营销界，然而，当您访问网站的许多搜索引擎优化专业人士，这是明显的颜色没有意义的一部分发挥自己的网络优化。一些颜色，我发现关于搜索引擎优化的网站： •婴儿蓝，颜色，这意味着软弱。 •红，一种颜色，这意味着风险或危险。 •橙的颜色，这意味着愉快“轻率的” 。 Orange is one of Americans' least favorite colors. 橙色是美国人最喜爱的颜色。 Although color selection is off topic for SEO, I would consider it a very important factor in what SEO is trying to achieve, in the end, for your website – selling more product, creating loyalty to your brand and customer impact. 虽然颜色选择关闭主题搜索引擎优化，我认为这是一个非常重要的因素是什么搜索引擎优化努力实现，最终为您的网站-销售更多的产品，创造忠诚你的品牌和客户的影响。 Color research is something you should seriously consider. 色彩研究是你应该认真考虑。 In summary of color choices, I would suggest studying and learning more about your customers, researching color choices and their relevance to your underlying products and making informed choices on these in collaboration. 总之颜色的选择，我建议学习和了解你的客户，研究颜色的选择和其相关性的基本产品和作出知情选择这些合作。 If in doubt, then I suggest sticking to safe and trusted colors within safe, eye pleasing designs. 如果有疑问，然后我建议坚持安全和值得信赖的颜色在安全，眼睛令人高兴的设计。 Gifs for Logos & jpgs for Pictures: 图像的标识与jpgs的图片： Ensure you are using gifs for logos and background placements and jpgs for photos on your website. 确保您使用的是图像的标识与背景安置和jpgs的照片您的网站上。 This helps reduce size and improve clarity of the web site overall. 这将有助于减少尺寸和提高清晰度的网站整体。 Browser: 浏览器： It is vitally important to ensure your web page works in both IE, Firefox and Opera. 这是非常重要的，以确保您的网页作品在IE浏览器， Firefox和Opera 。 Testing other browsers is also an advantage, but these are the main three in use nowadays (2007). 测试其他浏览器也是一个优势，但这些是主要的三个使用当今（ 2007年） 。 I think quoting stats on the browser breakdown are irrelevant as you need it to work in all browsers. 我想引用的统计资料的浏览器无关细分为您所需要的工作，所有的浏览器。 W3C cross browser compliance is great for this. W3C的跨浏览器的遵守是伟大的。 So, this brings us to the end of Volume 1: Fundamentals of SEO Web Design. 因此，这使我们结束第1卷：基本搜索引擎优化网页设计。 There are many things to consider when designing a website or modifying a web site to make it more SEO friendly. 有很多事情时要考虑设计一个网站或修改了一个网站，使之更加友好的搜索引擎优化。 Clearly I have a few more volumes left in SEO for websites. ================================================================ My name is Chris Diprose and I am the Manager of Search Engine Optimization Australia ( http://www.kangainternet.com/ search-engine-optimisation.html) firm Kanga Internet. 显然，我有几个大量留在搜索引擎优化的网站。 ===================================== =========================== 我的名字是克里斯Diprose和我的经理人搜索引擎优化澳大利亚（ http://www.kangainternet 。 com / 搜索引擎， optimisation.html ）公司阿卡勒互联网。 As part of this organization my main goals are the improvement of SEO for websites and dynamic content management systems. 作为这个组织的主要目标是提高网站搜索引擎优化和动态内容管理系统。 SEO is not to be feared but embraced. 搜索引擎优化是不能接受，但担心。 If you are in doubt, then contact a reputable SEO firm to help you with generating more web traffic. ================================================================ SEO-News: July 5, 2007 Feature Article To Print: Click here or Select File/ Print from your Browser Menu. 如果您有疑问，然后与一个著名的搜索引擎优化公司，以帮助您创造更多的网页流量。 ============================= ===================================西区新闻： 2007年7月5日专题文章打印：点击这里或选择文件/打印从浏览器菜单中。 Article printed from SEO-News: http://www.seo-news.com 文章打印西区新闻： http://www.seo-news.com HTML version available at: http://www.seo-news.com/archives.html HTML版本可以在： http://www.seo-news.com/archives.html Copyright © 2007 Jayde Online, Inc. 版权所有2007 Jayde在线公司 All Rights Reserved. 保留所有权利。 SEO-News is a registered service mark of Jayde Online, Inc. 西区新闻是一个注册的服务标志Jayde在线公司
ppc lists list-building home based web pages websites traffic auto surfing traffic exchanges manual-trafic-exchanges每次点击付费列出清单，建立家庭式网页网站流量自动冲浪交通交流手动trafic -交流
Web Site Title网站名称
What It Is: A web site title is a line of text that is programmed into your web page.它是什么：一个网站的标题是一行文字，这是编程到您的网页。
Where Is It Located: It is not seen in the regular page by people but instead it appears at the very top of their actual browser in the top left hand corner.它在哪里位于：这是没有看到在常规网页的人，而是出现在它的顶部的实际浏览器上方左下角。 For example, the web site title contained in例如，该网站名称载于
http://www.dell.com is: http://www.dell.com是：
Dell Computer - Laptop, Desktop, Workstation, Server戴尔电脑-笔记本电脑，台式电脑，工作站，服务器 Go ahead and go there and you will see it in the very top left corner of your browser.往前冲去那里，你会看到它非常左上角的浏览器。 (browser means Netscape or Microsoft Internet Explorer) （网景公司的浏览器的手段或Microsoft Internet Explorer ）
How Important Is It: "Extremely Important"如何重要的是它： “非常重要”
Many search engines place a tremendous amount of weight and value to what you have used in your web site title.许多搜索引擎进行了大量的重量和价值，以您所使用的您的网站名称。
What Should It Contain: It should normally be no more than about 10 words in length and should be exclusively directed towards words that are specifically related to your product or service.什么应该包含：它通常应不超过10个字左右的长度，应专门针对话，是专门与您的产品或服务。 The reason for this is that the search engines figure that you would only be putting items in your web site title that are very closely related to your web sites topic.这种情况的原因是，搜索引擎的数字，你只会把项目的您的网站标题是非常密切相关的专题网站。 It’s only logical - you would not put words in your title talking about "ice cream" when in fact your web site sells "automotive parts."这是唯一合乎逻辑的-你不会把您的话标题谈论“冰淇淋”事实上，当您的网站上销售“汽车零部件。 ”
It would look something like this for a paint store:它看起来就像这样一个油漆店：
Keyword Meta Tags关键字中继标记
What Are Meta Tags?: Meta-Tags are pieces of programming that are NOT seen by human beings on your web page.什么是元标记？ ：元标签是件方案，是没有见过的人你的网页上。 They instead are seen by many of the search engines and are used to help decide where to place you in their search engine results.他们不是有许多人认为搜索引擎是用来帮助决定在哪里置于你在搜索引擎结果。 They are programmed into your web site code by your programmer.他们编入您的网站代码的编程。
What Are Keywords: They are the words that people will use to try to find your products or services on the internet using the various search engines and directories.什么是关键词：他们的话，人们将利用设法找到您的产品或服务在互联网上使用的各种搜索引擎和目录。 When you look for a topic in the search engines, you type in a specific word into Yahoo, Altavista etc., which relates to your desired request.当你寻找一个主题的搜索引擎，你输入特定字词到雅虎，站等，其中涉及您想要的要求。 In our above example, we would lookup paint, or wholesale paint supplies, or wholesale paint Denver.在我们上面的例子中，我们将查找油漆，涂料或批发用品，或批发油漆丹佛掘金队。 We would then get back a list of web sites that contain information about the keywords we selected.然后我们将回来的网站清单中包含的信息的关键字，我们选定的。 like these here seperated with a commer so: ppc, lists, list-building, home based, web pages, websites traffic, auto surfing, traffic exchanges, manual-trafic-exchanges, Information-Articles, Free Marketing Articles, Phillip Skinner Free Marketing Information Articles,这样的分离在这里与commer这样：每次点击付费，清单，清单建设，家庭为基础，网页，网站的流量，自动冲浪，交通往来，手动trafic ，交流，信息条，免费营销文章，菲利普斯金纳自由市场信息文章，
Carefully Picking Your Keywords: It is critical that you choose keywords that are 100% related to your products or services AND you need to list them in the order of importance.仔细分拣您的关键词：至关重要的是，您选择的关键字， 100 ％与您的产品或服务，您需要将它们列在秩序的重要性。 Meaning, you should take a piece of paper, write down all the words that you feel people would use to try to find your products or services.意义，你应该考虑一张纸，写下所有的话，你觉得人们会使用，试图找到您的产品或服务。 (a good hint here is what would you use to try to find your competition in the search engines). （一个很好的暗示这里将是您使用的尝试，找到你竞争的搜索引擎） 。 Now that you have them listed on the paper, put a number next to each one starting with the number 1 being the very most important word that you feel people would try to use most often to find your product/services.现在您已经上市，它们的文件，提出了一些今后的每一个开始， 1号是非常最重要的词，你觉得人们会尝试使用最经常来查找您的产品/服务。 Then put a 2 next to the next most important one and so on.然后把2明年的下一个最重要的，等等。
Keywords for the above example might be - paint, painting supplies, wholesale, retail, airless sprayers, paint hoses, kelley moore, Kelley Moore, Denver, denver Do NOT use words that are not related to your products/services.关键词为上面的例子可能是-涂料，油漆供应，批发，零售，空气喷雾器，涂料软管，凯利摩尔，摩尔凯利，丹佛，丹佛请勿使用的话是不相关的产品/服务。 We have seen where people have put in the words, "sex, gay, xxx, adult" etc., thinking that this would increase their chances of being seen in the search engines.我们已经看到，人们已建立的话来说， “性别，同性恋，三十，成人”等，认为这将增加他们的机会正在出现在搜索引擎。 This is False and will actually hurt you.这是假的，实际上将伤害你的。 Many search engines are intelligent enough to look for those specific examples and will "Reject" your submission if it is "off topic" meaning that it is not really does not match the content of your web site.许多搜索引擎的智能不够寻找那些具体的例子，将“拒绝”您提交如果是“关闭”专题的意义，这不是真的不相符的内容，您的网站上。
Where Do I Put My Keywords: They go in your web page programming in an area called Meta Tags.我在哪里把我的关键词：他们进入您的网页编程在一个地区所谓的中继标记。 If you need to learn more about Meta Tags, consult with your programmer or you may obtain information on the web about them.如果您需要更多地了解元标记，您的程序员，或者您可能获取信息在网络上了。 Be sure though that you place them correctly or they can not only be useless but can actually cause damage to your search engines results.但可以肯定的地方，你正确，也可以不仅是无用的，但实际上可以造成损害您的搜索引擎的结果。 If you need help working on your Meta Tags, we can work with you for a small programming fee.如果您需要帮助工作的中继标记，我们可以与你的一个小节目的费用。 Just give us a call.只要给我们一个电话。
Should I Use Caps Or No Caps: This has been a question that has caused more confusion than ever.我应该使用大写或没有帽子：这是一个问题，造成更多的混乱比以往任何时候。 We recommend that you use only Caps on proper names, ie New York etc. But, we would also put in new york as well.我们建议您只使用大写的专有名词，如纽约等，但我们还要把在纽约的。
Description Meta Tag说明梅塔标签
What Are Meta Tags?: Meta-Tags are pieces of programming that are NOT seen by human beings on your web page.什么是元标记？ ：元标签是件方案，是没有见过的人你的网页上。 They instead are seen by many of the search engines and are used to help decide where to place you in their search engine results.他们不是有许多人认为搜索引擎是用来帮助决定在哪里置于你在搜索引擎结果。 They are programmed into your web site code by your programmer.他们编入您的网站代码由您的程序员。
What Is A Meta Tag Description: It is a 1 to 2 sentence description that will be used by many of the search engines to describe your web site to their users.什么是元标记描述：这是一个1到2句说明，将被许多搜索引擎来描述您的网站，他们的用户。 When you go to a search engine and type in a keyword, you get back a list of results.当你来到一个搜索引擎，键入一个关键字，你回来结果列表。 Under each web site they display, there is a brief description telling you about each web sites products or services.在每个网站上，他们显示，有一个简短的描述告诉你每个网站的产品或服务。
How Important is a Description: Well, first, not all search engines use the Description Meta Tag.如何重要的是说明：嗯，首先，并非所有的搜索引擎使用说明中继标记。 For those that don’t they will usually take some of your web page text and make up their own description about what you do or offer.对于那些没有他们通常会采取一些您网页的文字和弥补自己的描述你怎么做或要约。 For those search engines that DO use the Description Meta Tag, it is CRITICAL that you provide this to them.对于那些搜索引擎中，却使用了描述元标记，关键是你提供这方面给他们。 Let me put it this way - If you don’t properly plan the use of your Meta Tags, you might as well throw out about 50% of your potential visitors.请允许我这样说-如果您没有妥善规划使用您的中继标记，您可能会以及抛出约5 0％的潜在游客。
What Should My Description Say: It should be concise and no longer than about 25 to 30 words.什么如果我描述说：应该简明扼要，时间不超过约25至30字。 It should contain as many of your most important keywords as possible.它应该包含你的许多最重要的主题词尽可能。 An example would be: Paint and painting supplies.一个例子是：涂料和油漆供应。 Wholesale and retail.批发和零售。 Airless sprayers and painting equipment available.气喷雾器和油漆设备。 Kelly Moore paints in Denver Colorado.凯利穆尔油漆在科罗拉多州的丹佛。
Body Content体内容
Is Your Web Page Content Relevant And Focused: One of the big mistakes people make is having way too much information on their web sites "main page."是您的网页内容相关的重点：一是大错误的人，就是有太多这样的信息在其网站上“主网页。 ” What I mean by that is that they may be selling time share condo vacations in Hawaii.我的意思的是，他们可能会出售时间份额公寓在夏威夷度假。 The problem is that when you actually take a look at their sites main page, it talks about the sea shore, the local restaurants, the local theaters, the local parks and recreation.问题是，当你真正看看他们的网站主网页，它谈到了海边，当地的餐馆，当地的电影院，当地的公园和游憩。 Instead, it should be more focused on the words and theme of "time share, condo, vacation, Hawaii, ocean front" etc. It should also contain all of your keywords in text form on the web page.相反，它应该更侧重于文字和主题为“时间共享，公寓，渡假，夏威夷，海洋战线”等，也应包含所有关键字的文本形式在网页上。 This is used to help assist the Meta Tags become more relevant to the search engines that use them and to the search engines that don’t use it provides words that are relevant so they can see you in the list.这是用来帮助协助中继标记变得更加相关的搜索引擎利用它们和搜索引擎中，不使用它提供的话有关使他们能够看到你在清单中。
Where Are Your Keywords Place On Your Main Page?如果是您的关键字放在您的主网页？ This also is very important.这也是非常重要的。 The higher on the page, the better.较高的网页上，就越好。 Let me explain "higher."让我解释“更高。 ” On a normal page, one that does not use tables, the search engines read the text just like we do, from the top to bottom.在一个普通的网页，一个不使用表，搜索引擎阅读这些文字就像我们做什么，从顶部向底部。
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