The Power of because...的力量，因为...

Attention: To All Business Owners Who Want More Sales... 注意：给所有业主谁想要更多的销售...
Here's 3 Reasons Why you must read this entire letter... 1.这里的3原因您必须阅读整本信... 1 。 If you are running any type of business then knowing how to write ads is a MUST!如果您正在运行任何类型的业务然后知道如何撰写广告是必须的！ Fail at this and you'd be better off keeping your day job! 2.在这个失败，你会得到更好的关闭使您的日常工作！ 2 。 The tool you're about to discover requires little to NO skill and guarantees you'll be to create all of the ad copy you could ever need for any marketing promotion you create! 3.该工具你发现大约需要很少或几乎没有的技能和保证您将创建的所有广告文案以往任何时候都可以不需要任何市场推广创建！ 3 。 You'll be shown how to Write or even Re-Write your own Sales Letters from scratch before you leave this page!您将如何显示收件，甚至重新撰写您自己的销售信函从头开始之前，你离开这个网页！

Article source: http://www.communication-newsletter.com/ . 文章来源： http://www.communication-newsletter.com/ 。 Used with author's permission. 用作者的许可。

"Do it!", "Do it now!", or "Do it because..." “不要了！ ” ， “现在就这样做！ ” ，或“你是因为... ”

Which of these commands is most likely to get the response you want?其中的这些命令是最有可能得到的答复你想要的？

If you picked the third, the one that includes 'because', you'd be right.如果你选择了第三，一个包含' ，因为' ，你是正确的。 Of course, if you're a parent, aunt, or uncle you may know that already.当然，如果你的父母，姨妈，舅舅或您可能已经知道。

The idea behind 'because...'背后的想法，因为... ' is to provide an explanation or rationalization for the request you're making.是提供一个解释或合理化的要求你决策。 In other words, the command or request is not just an arbitrary exercise of power on your part -- it's a reasoned request or command.换句话说，命令或要求不仅是一个任意行使权力的一部分-这是一个合理的请求或命令。

In a broader sense, 'because' provides context, which we've often discussed in this newsletter.从更广的意义上讲， '因为'规定的范围内，我们经常讨论的通讯。 Context provides a framework for specific communication.语境提供了一个框架，具体的沟通。 For example, "Please review this contract before we mail it out, because a mistake could cost us thousands of dollars."例如， “请仔细阅读本合同之前，我们的邮件了，因为一个错误可能花费我们几千美元。 ”

A number of Internet entrepreneurs report they've tested the use of 'because' in their advertising copy and found it worked.一些互联网企业家的报告，他们已经测试过使用' ，因为'在其广告文案，并发现它。 I've used it myself on the home page of Abbott's Communication Letter http://www.abbottletter.com/ where visitors are invited to subscribe.我已经用它自己的主页上雅培的通信信http://www.abbottletter.com/访问者被邀请订阅。

I haven't tested to see whether or not it makes a difference.我还没有测试，看是否有差别。 But I do know it helps in the copy writing process.但我知道它有助于在写作过程的副本。

It helps because it pushes me to make a connection between an action and a consequence of that action.它有助于推动，因为它使我之间的联系的行动和后果的行动。 For example, "Wear a helmet when you ride your bike, because it will help you avoid head injuries if you fall."例如， “戴安全帽当你骑自行车的，因为它会帮助您避免头部受伤如果你掉下来。 ” In this case, wearing a helmet is the action; avoiding a head injury is the consequence.在这种情况下，戴头盔是行动;避免头部受伤的后果。

One more thought: the word 'because' does not always have to be explicit.其中更多的思考：这个词' ，因为'并不总是必须明确。 It can be implicit or implied, as in "Wear a helmet when you ride your bike, so you won't injure your head if you fall."它可以隐或暗示，如“戴安全帽当你骑自行车的，所以你不会伤害你的脑袋如果你掉下来。 ”

Let's consider a few more examples, from various functional perspectives.让我们考虑几个例子，从不同功能的观点。

Suppose you're a librarian and you want to encourage patrons to expand their reading horizons.假设你是一名图书管理员，你要鼓励顾客以扩大他们的阅读视野。 So, you post a sign in the Historical Fiction area that reads something like this: "The story here is only half the story. Visit the History shelves, too, and enrich the stories you find here."所以，你的迹象后在历史小说领域，内容是这样的： “这里的故事只有一半的故事。访问历史的货架，也和丰富的故事你在这里找到。 ”

The action: look in the History section, as well as the Historical Fiction section.行动：寻找历史上的一节，以及历史小说节。 The consequence: you'll learn the story behind the story, enriching your reading of the fictitious stories.结果：您将了解故事背后的故事，丰富你的阅读的虚构故事。

How about a sales example?如何销售例子吗？ If you send a sales letter, do you focus on product features and ignore the benefits your readers will reap (believe me, I see a lot of these letters)?如果您要发送的销售信，你注重产品的功能，而忽略的好处您的读者将获得（请相信我，我看到很多这些信件） ？ If you use 'because' with each feature-- explicitly or implicitly -- you'll force yourself to list benefits as well as product features.如果您使用' ，因为'与每个功能-明示或暗示-你会强迫自己名单的好处，以及产品功能。

Compare these two pitches: "Now featuring keyboard water coolers with two-gallon capacity!"对比这两个球： “现在采用键盘水冷却器两加仑的能力！ ” and "With the two-gallon keyboard water cooler, your keyboard will never overheat, no matter how fast you type."和“两加仑的水冷却器键盘，您的键盘将永远不会过热，不管你有多快的类型。 ”

In summary, using the word 'because' in your message will help you write more persuasive copy and help your readers understand why they should respond to you.总之，用这个词' ，因为'在您的信息将帮助你写更有说服力的副本，并帮助读者理解为什么他们应该给你答复。

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