[Free-Google's pay-per-clicks now free [免费谷歌的付费点击现在免费 How many times since the commercial release of the Worldwide-Web have you seen sudden "breakthroughs" of great fortune-making potential come and go where just a few people were in the right place at the right time to be able to take advantage of them?多少次,因为商业发布的全球Web的,你突然看到“突破”的巨大财富的潜力来来去去的只是很少人在正确的地点在合适的时间,以便能够利用这些机会? -- You're right ... -你说得对. .. very, very few.非常,非常少。
Author: Terry Mickelson 作者:特里米克尔森
The Secret Sauce of Google Success 酱油的秘密的谷歌成功 What do you need to get top rankings on Google? 你需要获得名列前茅的谷歌? There are many ingredients in the mix, but here are three of the most important that you need to concentrate on. 有许多成分的组合,但在这里有三个最重要的,你需要集中精力。 1.) Keyword relevant copy and content Whatever the keywords you want to get ranked in the Search Engine Results Pages (SERPs), be sure that you have enough copy and content about those specific words. 1 。 )关键字相关的文本和内容的关键字,不管你想排在搜索引擎结果页( SERPs ) ,确保您有足够的复制和内容对这些特定的字词。 Which would give Google a reason to rank you in the first place. 这将使谷歌的一个原因排名你摆在首位。 If for example, one of your priority keywords is "virtual assistant software". 如果举例来说,您的一个优先的关键字是“虚拟助手软件” 。 Create a separate page or section for this keyword (at least a few paragraphs) using the keyword in the headline, the first sentence, the last sentence as well as wherever it makes logical sense in order to achieve the keyword frequency and "density" that search engines are looking for. 创建一个单独的网页或节此关键字(至少需要几个段落)使用关键字在标题中,第一句,最后一句,以及地方它使逻辑常识,以实现该关键字的频率和“密度”的搜索引擎寻找。 Ideally, each page will only have one or two keywords and will be very focused on that specific topic. 最理想的是,每一页只有一个或两个关键字,并会非常专注于特定的主题。 Additionally, by including on this specific keyword page either articles, pdf files or news items about your keyword, will help you improve your chances of a better ranking. 此外,包括在这个特定的关键字或网页的文章,文件或物品有关的新闻关键字,将帮助您提高的机会更好的排名。 Give Google a reason to rank you at the top. 让谷歌的理由级你在最上方。 He with the most relevant copy wins …so make it rich and deep. 他与最相关的复制赢得了€ |所以,它丰富和深入。 2.) Can the search engines read and "crawl" all the pages and content on your site? 2 。 )可以搜索引擎的阅读和“检索”的所有网页和您网站的内容? Probably the biggest surprise to most marketers is that the search engines are unable to either navigate or read most of the content on their website. 或许最大的惊喜大多数商家的是,搜索引擎无法或者浏览或阅读的大部分内容在其网站上。 If they can't read your copy, then it's not surprising that you're not getting the rankings or traffic to your website that you aspire to. 如果他们无法阅读您的副本,那就毫不奇怪,你没有得到的排名或流量到您的网站,你渴望。 The only thing a search engine can read is words. 唯一的一个搜索引擎可以阅读的话。 Sites that are dynamic, or created in other formats such as Flash or Java often can't be read by the search engines. 网站是动态的,或建立其他格式,如闪光或Java往往无法读取的搜索引擎。 Even if they can read the content on your site, many times they can't navigate it properly or just bounce "off the walls" as there are no specific links or site map to tell the proper sequence or where to go next 即使他们可以看到您网站的内容,很多时候他们不能正确浏览或退回“从墙上”有没有具体的联系或网站地图,告诉适当的序列或在明年去 Want to see what Google is indexing on your website? 想看看谷歌的索引您的网站上? Go to Google and type in: site:www.yourdomain.com This will show you the title and description of the pages of your site they know about. 转到谷歌和输入:网站: www.yourdomain.com这将显示您的标题和描述您网站的网页,他们知道。 If they are all the same or they don†TM t have a title or description listed chances are very good that your site is invisible to your target market. 如果他们都是一样的,或者多纳€ 商标吨有一个标题或说明上市的机会非常好,您的网站是无形的,以您的目标市场。 3) Links... 3 )链接... why they are so important? 他们为什么如此重要? Link popularity is one of the most important factors search engines use in determining where you will rank in the search engine for your keywords, and phrases, as it helps them to determine how important or popular your site is and what it†TM s reputation is. 链接流行度是最重要的因素使用的搜索引擎在确定您的排名将在搜索引擎的关键字,和词组,因为它可以帮助他们,以确定如何重要的或流行的您的网站是什么东€ 商标的声誉是。 In essence the search engines are saying "we're going to give top ranking to pages that have important and relevant sites linking to them". 在本质上是搜索引擎说: “我们要提供一流的网页具有重要的和相关的网站链接到他们” 。 Link Building is the process of finding related/relevant websites and receiving a link from them to you. 链接建设的过程中寻找相关/相关网站,并接收他们的链接给你。 Natural linking occurs when a site has good content that others will link to. 自然联系起来时,就会发生一个网站具有良好的内容,其他人将链接。 But to get these links people have to know about you. 但是,为了让这些人的联系,以了解你。 It is a catch 22. 这是一个追赶22 。 Building links has gotten sophisticated in the last couple of years. 建立联系变得复杂在过去的几年里。 Today you need a mixture of links from many sources including articles, press releases, social bookmarks, directories and social media sites. 今天,你需要一个混合的联系从许多来源,包括文章,新闻稿,社会书签,目录和社会媒体网站。 How many links do you need to have? 有多少联系,你需要什么? It depends on the individual keyword or phrase you want to be found under and how the links are structured. 这取决于个别关键字或词组你想成为下找到,以及如何联系的结构。 The search engines look at inbound links as a popularity contest but more importantly, they are looking at the quality of the pages that are linking to you and the “anchor text†- the "clickable link" and what it says about the page that it links to. 搜索引擎看看访港的联系作为普及竞赛,但更重要的是,他们正在寻找的质量网页链接到你和â € œanchor textâ € -的“点击链接”和它所说的网页它的联系。 The key to linking is to have the right anchor text on a link that points to a page that has content using the same keyword phrase. 关键是联系在一起的权利锚文本链接指向的网页内容已使用相同的关键字词组。 You do not want to increase the overall number of links by more than 10-15% each month for an established site with history as this may trigger a filter from the search engines as an indicator of artificially inflating the link popularity. 你不想增加总人数联系超过10-15 % ,每月为建立网站的历史,因为这可能会触发一个过滤器从搜索引擎作为一项指标人为夸大链接流行。 New sites have an advantage since there has not been a history established and the link building can be done at a faster rate. 新网站具有优势,因为还没有建立的历史和建立的联系可以做到以更快的速度。 Linking is critical not only with your search engine placement but it helps stabilize you positions in the search engines and delivers traffic directly from the sites that link to you. 链接是至关重要的,不仅您的搜索引擎安置,但它有助于稳定你职位的搜索引擎,并提供交通直接从网站连结到你。 But linking is not a once and you are done process. 但连接不是一个一旦你这样做的过程。 Generating new links is an ongoing process. 生成新的联系,是一个持续的过程。 In Summary, successfully implementing the above 3 strategies either through your own efforts or through employing search engine promotion specialists will deliver the "triple punch" and the knockout punch you need to get top rankings on Google and the other search engines as well. 总之,成功实施上述战略的第3或者通过自己的努力,或通过使用搜索引擎推广专家将提供“三重冲压”和进攻您需要获得名列前茅的谷歌和其他搜索引擎以及。
About the Author 作者简介 Article by Terry Mickelson Founder of PageViews.com, one of the foremost search engine optimization companies specializing in B2B search engine optimization and link building programs. 文章由特里米克尔森PageViews.com创始人之一,最重要的搜索引擎优化公司,专业的B2B搜索引擎优化和链接建设方案。 For further information as well as a free ranking report on your website, contact Terry Mickelson at 480-556-9752 or email tmickelson@pageviews.com . 如需进一步信息以及免费的排名报告,您的网站,联系特里米克尔森在480-556-9752或发电子邮件tmickelson@pageviews.com 。
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