The Six-Step Process That Grows Your Business六步进程，增加您的业务

Three Powerful Reasons You Need To Check Out Michael's Traffic Videos 三种功能强大的理由，您需要检查了迈克尔的交通视频
* Simple (yet cunning) techniques that get your site on the map as fast as humanly possible and send masses of hungry buyers to your pages *简单（但狡猾的）技术，让您的网站在地图上快人的可能和发送饿了群众的买家到您的网页

1. 1 。 Examine your clientele and define your ideal client. 检查您的客户，并确定您理想的客户。 Of all the customers you’ve served in the last couple of years, who are the ones you most enjoyed working with and found most profitable? 所有的客户服务您在过去几年中，谁是你的最喜欢的工作，并发现最赚钱？ Create a profile of the client characteristics that, for you, define heaven on earth. 创建档案的客户端的特点，对于你，确定地球上的天堂。 These characteristics might include income, age, lifestyle, attitudes, motivation, profession, geography, etc. Before going on to step 2, make sure that you’ve crystallized a single type of client. 这些特征可能包括收入，年龄，生活方式，态度，动机，职业，地域等的时候第2步，确保您结晶单一类型的客户端。 If you have more than one type, choose one to start with and simply repeat this process later with the other(s). 如果你有一个以上的类型，选择其中一个开始，只是重复此过程后与其他（星期日） 。

2. 2 。 Research the demographics, interests and hangouts of your ideal clients. 研究人口，利益和好去处您的理想客户。 Delve further into the lives, minds and habits of your ideal clients by interviewing those customers who best typify those you hope to attract. 深入到生活，思想和习惯，您理想的客户通过采访这些客户谁最典型的是你希望吸引。 Where do they go on vacation? 在哪里，他们去度假？ What do they do in their spare time? 怎么他们在业余时间？ What do they read for work? 是什么，他们阅读的工作？ How involved are they with computers and the Internet? What charities and causes do they support? 如何参与他们的计算机和互联网有什么慈善机构和原因，他们的支持？ How do they decide who to do/not do business with? 他们如何决定谁做/不做生意？

3. 3 。 Define and differentiate yourself in a way that appeals to ideal clients. 界定和区分自己的方式，呼吁理想的客户。 Use your research to create an image and pitch for your business that ties into the top concerns of the folks you want to attract. Make certain that you have an answer for the question "Why should I do business with you rather than your competitors?" 使用您的研究，以建立一个形象和音高为您的企业是关系到最关注的人你想吸引。请确保您有答案的问题“我为什么要做生意你，而不是你的竞争对手？ ” that will make that group nod appreciatively and want to learn more. 这将使该集团点头赞赏，并希望了解更多信息。 Incorporate that image in your web site and all other marketing materials. 把这种形象在你的网站和其他所有营销材料。

4. 4 。 Create a "bait piece" and offer it free where it’s likely to catch the attention of ideal clients. 创建一个“诱饵作品” ，并提供免费在那里很可能赶上注意的理想客户。 Write an article, white paper, report, tip sheet or practical tool that will be very tempting and appealing to your ideal clients. 写一篇文章，白皮书，报告，提示表或实用的工具，将是非常诱人的，并呼吁您理想的客户。 (Eg, see how I feature the report, "Charge More & Get It!" on this site.) Then offer the bait piece through press releases to the media, at your web site and through lead-generating ads in publications read by your target market. （例如，见我如何功能的报告“ ，收取更多与获取它！ ”关于这个站点。 ）然后提供了一块诱饵通过新闻稿给媒体，在您的网站，并通过导致产生的广告阅读的出版物的目标市场。

5. 5 。 Penetrate the organizations that your ideal clients belong to. 该组织的渗透，你的理想客户属于。 Whether that means business organizations, charity groups, reading clubs or a fitness facility, join those groups. 这是否意味着商业组织，慈善团体，读书俱乐部或健身设施，加入这些团体。 Finagle a speaking engagement to the group or volunteer for a committee post. 哄骗参与演讲的团体或志愿委员会职务。 Over time, you become a trusted resource for influential members of those groups if you are active, visible, helpful and patient. 随着时间的推移，你成为一个值得信赖的资源，有影响力的成员，这些团体如果你是积极的，可见，帮助和耐心。 Results from this step take time. 结果这一步需要时间。

6. 6 。 Publish articles that zero in on your ideal clients’ concerns. 发表文章，零在您的理想客户的关注。 Identify common questions or problems troubling your ideal clients and write articles for publications reaching them. 确定共同的问题或问题困扰您理想的客户和撰写文章，为实现他们的出版物。 Do this at least four or five times a year. 这样做至少有4或5倍一年。 Together with steps 4 and 5, this soon creates a modicum of fame for you in the circles where you most want people to know you. When new people you meet exclaim that they’ve heard so much about you, the payoff you’ve been working toward is gathering momentum and about to flood in. 同步骤4和5 ，这很快创建了一个起码的名利对你的圈子中，您最希望人们知道你 。 当新人们你惊呼，他们已经听到这么多关于你 ， 回报你已经致力于收集势头和即将涌进英寸

Marcia Yudkin 马西娅尤德金 is the author of 6 Steps to Free Publicity and 10 other books. 是作者的6个步骤免费宣传和10个其他书籍。 She runs a private member site, MarketingforMore.com, which supports business owners who are growing their businesses. 她经营一家私人会员的网站， MarketingforMore.com ，支持企业主谁是他们的业务越来越多。 Learn how to avoid the most common pricing mistakes in her free report, "Charge More & Get It," available from http://www.marketingformore.com/survey.htm 了解如何避免最常见的定价失误，她的自由报告“ ，收取更多＆想得到它， ”可从 http://www.marketingformore.com/survey.htm . 。

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