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The X Factor的X因子

English translation German translation - Deutsche Übersetzung French translation - Traduction française Italian translation - Traduzione italiana Spanish translation - Traducción española Portuguese translation - Tradução portuguese Chinese translation - 中国翻译 Japanese translation - 日本翻訳 Korean translation - 한국 번역 Arabic translation - الترجمه العربيه

An Ad Spy Tool And Keyword Conversion Tracker Claim Your FREE Niche Finder & Keyword Tracker Account 广告间谍工具和关键字转换跟踪您的免费索赔利基搜索与关键字跟踪帐户
HexaTrack Is An Ad Spy Tool And Keyword Conversion Tracker All Rolled Into One. HexaTrack是一个广告的间谍工具和关键字转换跟踪所有合而为一。 Our Ad Tracker Will Help You Find Profitable Niches And Affiliate Offers.我们的广告跟踪将帮助您找到有利可图的利基及其子公司提供。 With HexaTracks Conversion Tracker, You Will Discover The Exact Long Tail Keyword That Converted!随着HexaTracks转换器,你会发现确切的长长的尾巴关键字的转换!



Author: Kevin McElligott 作者:凯文McElligott

Article source: http://www.articlesmagazine.com/ . 文章来源: http://www.articlesmagazine.com/ Used with author's permission. 用作者的许可。

So you've invested more time than you ever believed possible on your website and in optimizing the pages for the search engines.这样,你已投入更多的时间比以往任何时候都相信你可能对您的网站和网页优化的搜寻引擎。 Having sacrificed weekends and holidays, you've ensured that your site ranks in the Top 10.牺牲了周末和节假日,您保证,您的网站排名前10名。

Eagerly, you monitor your site's progress as it slowly makes its way up the rankings.急切地,您监控的网站,因为它的进展缓慢使其方式的排名。 Day after day, you run searches on Google, Yahoo, MSN & other major engines to locate your site.日复一日,您运行搜索谷歌,雅虎,微软及其他主要引擎找到您的网站。 Over time, you gradually achieve higher rankings until one day it happens.随着时间的推移,你逐步实现更高的排名直到有一天发生。 There you are in the Top 10.有你在十大。 You've made it.您了。 You are now a member of the search engine 'elite'.您现在的成员搜索引擎'精英' 。 So why aren't you making any more sales?那么,为什么你不作任何更多的销售?

It is the content, look and feel of the website which is preventing visitors from becoming buyers.它的内容,外观和感觉的网站,是防止游客成为买主。 The "X" Factor is the ability of your site to actually entice visitors into becoming paying customers, or to at the very least move them in a direction of wanting to contact you for more information.的“ X ”因素是有能力的您的网站,以实际吸引访客到成为付费客户,或至少将它们的方向想与您联系以获取更多信息。 Is your site competitive?您的网站竞争力? Can people trust you?人们可以相信你吗?

The "X" Factor basics are simple--does your site have what it takes to keep visitors there longer than 5 or 10 seconds?的“ X ”的基本因素非常简单-没有您的网站有需要采取哪些措施来使访问者有超过5或1 0秒? The psychology of buying is one where your customers come to you wondering what it is that you can do for them.心理购买是一个在您的客户来找你不知道它是什么,您可以为他们做的。 Can you offer great prices on great products?你能否提供了极大的价格,一流的产品? How do your prices compare to your competition?如何您的价格比较,您的竞争? Shoppers are interested in the benefits of doing business with you; the benefits to themselves.购物有兴趣的好处做生意你的利益本身。

Here is a starting point for better results:这是一个起点,更好的结果:

  • Find a professional design company that includes SEO marketing with their design work找到一个专业的设计公司,其中包括搜索引擎优化营销与设计工作
  • Keep your site up to date and add new content constantly请您网站的更新和添加新的内容不断
  • Make it very clear what you sell and for how much near the top of your home page清楚您所销售的产品和多少上方附近的您的主页
  • Don't show confusing slogans which must be decrypted不要显示混乱的口号,必须解密
  • Offer a return/exchange policy提供一个返回/汇率政策
  • Hire an outside professional to review your site聘用外部专业审查您的网站
A great way to find out if people are actually spending time on your site is to run a visitor tracking log program on your website.伟大的方式找出如果人们实际上花费时间在您的网站上是运行的访问者跟踪记录程序在您的网站上。 A good tracking software will enable you to monitor visitor trends and to uncover potential marketing problems before it's too late.一个良好的跟踪软件将使你能够监控访客的趋势,并找出潜在的销售问题之前,为时已晚。 You can determine if a website suffers from "X" Factor related problems by regularly reviewing the site logs which reveal the average length of time visitors are spending on the website.您可以判断某个网站遭受的“ X ”因素有关问题的定期审查这些网站的记录显示的平均时间游客支出的网站上。 If they're consistently only out there for a few seconds, something needs to be changed--and quickly.如果他们始终只能有几秒钟,但需要改变-迅速。

The "X" Factor is different from site to site, and customer to customer.的“ X ”因子是不同的网站之间,以及客户的客户。 One visitor may praise your site for looking great, while another will quickly click away as it simply doesn't appeal to them.一个访客可能会称赞您的网站,寻找伟大的,而另一个将很快点击即可,因为它根本没有向他们提出上诉。 There are certain elements that you can use to improve your chances of making additional sales, but you cannot appeal to everyone all of the time; so focus on appealing to your target audience by making your site user-friendly, easy to navigate, competitively priced, and using a professional look that says the visitor can trust you.有某些内容,您可以使用,以改善您的机会,使更多的销售,但是你不能呼吁大家所有的时间,所以重点放在吸引您的目标受众,使您的网站用户友好,易于浏览,价格竞争力,并使用专业外观说,访问者可以信任你。

Kevin McElligott owns and operates iTech Developers, a web design, web marketing and web hosting company.凯文McElligott拥有和经营iTech开发,网络设计,网络营销和网络托管公司。 With over 15 years of experience, Kevin is moving in the direction of "consumer advocate" by taking his technical background and applying it toward helping to protect the online business owner.拥有超过15年的经验,凯文正方向的“消费主张”以他的技术背景和适用于对帮助保护在线业务的拥有者。 He worked through most of the 1990's as a Novell NetWare and Microsoft NT network technician.他的大部分工作在1990年的作为Novell公司的NetWare和微软的NT网络技术员。 During his final years as a net-tech, he taught MCSE certification courses for a short time before completely changing his focus to the Internet in 1998.在他最后的日子里,作为一个纯技术,他教微软认证课程很短的时间完全改变之前,把注意力转到了互联网在1998年。 Starting in 1995 he began developing websites, and by mid 1996 had started a second company which focused solely on website design, hosting and marketing services which is his current company, iTech Developers.从1995年起,他开始开发的网站,并于1996年中旬已开始了第二次该公司专注于网站设计,托管和销售服务这是他目前的公司, iTech开发。 Working in and around web development, he's discovered several trends in the industry which consumers need to look out for.工作中和周围网络的发展,他发现几个趋势的行业消费者需要留意。 He continues to teach and consult for both small businesses and established businesses alike.他继续教育和咨询公司既为小型企业,并建立企业客户的青睐。

He can be contacted by writing to him at kjm@itechdevelopers.com .他联系,可通过书面形式向他kjm@itechdevelopers.com Visit his website at http://www.itechdevelopers.com访问他的网站http://www.itechdevelopers.com


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STOP ! 停止!

You do want to turn your visitors into buyers, 您想将您的访问者转变为买方,

Right? 对不对?

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