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How many times since the commercial release of the Worldwide-Web have you seen sudden "breakthroughs" of great fortune-making potential come and go where just a few people were in the right place at the right time to be able to take advantage of them?多少次，因为商业发布的全球Web的，你突然看到“突破”的巨大财富的潜力来来去去的只是很少人在正确的地点在合适的时间，以便能够利用这些机会？ -- You're right ... -你说得对. .. very, very few.非常，非常少。

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Great graphic design looks effortless, but it requires lots of attention to details. 大平面设计看起来轻松，但它需要大量的注意细节。 Think back to an eye-catching advertisement, publication, or flyer you saw recently. 想起一个醒目的广告，出版，或传单你看到最近。 Do you remember why you liked it? Perhaps it was something specific like the use of a cool graphic or font. 你还记得你为什么喜欢它？也许是一些特定内容，如使用冷却图形或字体。 Or, more likely, the layout and the words worked together to create an eye-appealing, memorable message that you're still thinking about today. 或者，更有可能的布局和的话共同努力，创造一个眼吸引力，难忘的讯息，您仍然对今天的思想。

A lot of thought, money, and skill probably went into that design. 很多的思想，金钱和技能可能进入设计。 But you don't have to be a design guru to achieve expert results! 但是，你不必是一个设计大师，实现专家的结果！ Follow these five tips to create effective, professional-looking marketing materials for your small business. 下列5个窍门，以建立有效的，专业水准的营销材料为您的小型企业。

1. Select appropriate font treatment: More is NOT better when it comes to fonts. 字体选择适当的治疗：更多是不是更好时候到的字体。 Pick no more than two typefaces per document - one for headlines and one for body copy. 选择不超过两个每字体文件-一个标题和一个用于人体的副本。 Stick to a simple, clean font for easy body copy readability. 坚持一个简单的，干净的字体，便于机构复制可读性。 Headline fonts can be a little more creative. 标题字体可以多一点创意。 For emphasis on certain words or phrases, use italics, boldface, or underlining sparingly. Also try to make the typeface match the personality of the service or product you're representing. 为强调某些字词或短语，使用斜体，粗体，或强调节制。又设法使字体匹配的个性服务或产品代表你。
2. Use white space wisely: Just because the space is there doesn't mean you have to fill it! 使用明智的白色空间：正因为空间是存在并不意味着你必须填写！ Good designs contain well-planned white space. 良好的设计包含精心策划的白色空间。 ("White space" is simply the areas in a layout that are left bare - without text or graphics.) It gives the eye a break and helps to highlight the important points. Make sure to have enough space around the edges and in-between columns and articles. （ “白色空间” ，只不过是在一个地区布局是左光-没有文字或图形。 ）它使眼睛休息，并有助于突出重点。务必有足够的空间周围的边缘和中间栏目和文章。 And remember that there is a fine line between not enough and too much white space. 并记住，有罚款之间的界线不够的，太多的空白。 Consult well-designed magazines and ads or computer templates for layout inspiration and ideas. 咨询精心设计的杂志和广告或电脑模板设计的灵感和想法。
3. Find effective graphics and photos: It's always better to use too few than too many graphics. One great graphic is so much better than four weak ones. 找到有效的图形和照片：它始终能够更好地使用太少不是太多的图形。一个伟大的图形是如此明显优于4弱。 Sometimes they are not even necessary. 有时候，他们甚至没有必要的。 When you do use graphics and photos, make sure they help illustrate your point, rather than just inserting them to take up space. 当您使用图形和照片，请他们帮助说明你的观点，而不是仅仅插入他们采取行动的空间。 Likewise, be sure their sizes are appropriate to the space. 同样，可以肯定其规模是适当的空间。 Stick with high-quality graphics - in this age of affordable, quality clipart, there is no excuse to use any image that isn't perfectly clear and neat. 坚持高品质的图形-在这个年龄段的价格合理，质量合格剪贴画，没有任何借口使用任何图像，不完全清楚和整齐。 Never use a "gif" file in a print document; those are created for web use only. Make sure the graphic element illustrates your main point - it's the first thing the reader sees, so it's important it portrays your message accurately. 从来没有使用“图片”文件中的打印文件;这些都是建立网站使用。确保图形元素说明你的主要指向-这是第一件事，读者看到，所以它的重要它描绘您的讯息准确。 Lastly, don't mix differently styles of illustration or photography - keep a consistent look to create harmony. 最后，不要混合不同风格的插图或摄影-保持一致的外观创造和谐。
4. Keep copy short and neat: Readers are more likely to read short sentences, paragraphs, and articles written as if you're having a friendly conversation. Break up large blocks of text with bullet points and subheads. 请复制短期和整洁：读者更容易阅读短句子，段落和条款书面如果你有一个友好的交谈。歇了大块的文本与子弹分和副标题。 Instead of using fancy multi-syllable complex vocabulary, use everyday words that your audience will understand. 而不是使用花式多音节复杂的词汇，日常使用的话，你的观众能够理解。 A good rule of thumb is to write at a sixth-grade reading level. 一个好的经验法则是写在六年级的阅读水平。 Finally, always have someone else - whether a professional copy editor or a skilled friend - proofread your work. 最后，总是有别人-无论是专业编辑或复制熟练的朋友-校对的工作。 It's impossible to catch all your own typos. 这是不可能赶上自己的所有拼写错误。
5. Watch the flow: People generally read a page from top to bottom and from left to right. 观察流动：人们普遍阅读的网页从上到下，从左至右。 Draw people into the top left corner of your ad or newsletter with a headline or strong graphic. 吸引人们到左上角的广告或简讯的标题或强大的图形。 Then, pull their eyes down and through the text in the mid-section of the page, and finish up in the lower right corner. 然后，拉他们的眼睛，并通过文本中的网页区段，并完成了右下角。 Picture a "Z" shape. 图片的“ Z ”形。 Finally, be sure to include a "call to action" at the bottom to get the results you desire. 最后，一定要包括一个“呼吁行动”的空白处，以获得您想要的结果。 For example, give readers your contact information and special offer, and tell them to "Call today!" 例如，让读者您的联系信息和特别优惠，并告诉他们“今天呼吁！ ”

Copyright 2005 Time to Organize 版权所有2005时间组织

Copyright 2004 Time to Organize. 版权所有2004年时间组织。

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