Top 5 Tips For Media Selection最常见的5个窍门媒体选择

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Marketers have a wide variety of media at their disposal.营销有各种各样的媒体在其处置。 Most of us think first of the advertising troika of newspapers, magazines and TV.我们大多数人认为，首先是三驾马车广告的报纸，杂志和电视。 But there are a number of other options depending upon what you are trying to accomplish.但也有一些其他的选择取决于你正在努力完成的。

1. 1 。 Create a sense of urgency.创建一种紧迫感。 Direct marketing offers that contain a deadline for consumer action can create that sense of urgency that motivates your customer to buy now.直销提供包含截止日期为消费行动能带来这种紧迫感，促使客户购买现在。

2. 2 。 Fill in the blanks.填空。 Brochures are a great vehicle for providing the detailed information about your product's many benefits.画册是一支伟大的车辆提供了详细资料，您产品的许多好处。

3. 3 。 Be impulsive.操之过急。 Signage speaks to people when they are in buying mode at the point of sale.标志的人说当他们在购买模式在销售点。 Besides spurring impulse buying, signs also act as a reminder, connecting the dots to your other marketing efforts.除了刺激冲动购买，标志也作为一种提醒，连接点，以您的其他营销方面的努力。

4. 4 。 Get interactive.取得互动。 Your web-related marketing efforts can capture a consumer's attention, direct the prospect to additional information to help educate and answer questions, ask for the business and make the sale.您的网站相关的营销努力能够捕捉消费者的注意，直接的前景更多的信息，以帮助教育和回答问题，要求企业和销售。

5. 5 。 Establish intimacy.建立亲密关系。 Radio is a one-to-one medium that allows the marketer to build a close connection with the prospect.广播是一种一对一的媒介，让销售商建立一个紧密结合的前景。

So, before you select your media, think about what customer action you want to spur.因此，在您选择媒体，想客户所想的行动以刺激。

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