Use The Neglected Weapons In Your Marketing Arsenal使用被忽视的武器在您的营销阿森纳

Water into Wine No Water Into 3 times more potent than gasoline. 水变成酒没有水的3倍更有效比汽油。
This article shows how I was thoroughly laughed at by my friends when I told them cars would run on water...本文介绍了如何我是彻底地笑了我的朋友们时，我告诉他们，车将运行在水... but guess who's laughing now.但猜测谁是笑了。

Article source: http://www.kabish.com/ . 文章来源： http://www.kabish.com/ 。 Used with author's permission. 用作者的许可。

Business marketers have a lot of weapons in their arsenals but they often overlook some very important ones.商业营销有很多武器，其核武库，但他们往往忽视了一些非常重要的。 So, let's do a quick inventory.所以，让我们做快速的清单。

Of course, you already have a company name, a positioning statement, logo, stationery, business cards and a website.当然，你已经有公司名称，定位声明，标识，文具，名片和网站。 Right?对不对？

The next thing I suggest is an employee survey.在未来的事情，我建议的雇员调查。 Ask them about what's happening where the company meets the customer.问他们对发生的事情该公司满足客户。 Find out how employees feel about the company.了解员工觉得该公司。 A recent survey shows that employee attitudes have a huge impact upon a company's bottom line.最近的一项调查表明，员工的态度产生巨大的影响取决于公司的底线。 Motivated employees provide great service, and great service can separate you from your competitors.动机的员工提供巨大的服务，以及伟大的服务你可以单独从你的竞争对手。

Next, develop a customer retention program.其次，制定客户挽留计划。 It costs five times more to develop a new customer as it does to keep an old one.它的费用5倍以上，以制定一项新的客户因为它使旧。 E-newsletters are an essential part of my customer retention program and should be a part of yours too.电子通讯的一个重要组成部分，我国的客户挽留计划，应成为你的一部分了。

Finally, here is a random list of other items that can be considered part of your marketing arsenal.最后，在这里是一个随机清单，其他项目可被视为是您的营销武器。

your reputation您的声誉

advertising广告

consultations, demonstrations, seminars, samples协商后，示威游行，研讨会，样本

community involvement, cause marketing, philanthropy社会参与，市场营销事业，慈善事业

media contacts, bylined articles, op-ed pieces媒体联络，署名文章，论坛版件

guest speaking program住客讲计划

great working environment伟大的工作环境

employee training & development program员工培训及发展计划

networking, referrals网络，推介

contests竞赛

customer surveys客户调查

special events特别活动

If your time for marketing related tasks is limited, take some advice from my marketing mentor: pick three things from above and do them right.如果您的时间，市场营销相关的任务是有限的，采取了一些建议从我的营销导师：挑选三件事，并从上面做他们的权利。

Print this page 打印此页