What Can Star Wars Teach You About Creating a Buzz for Your Business?怎么星球大战教你如何建立一个时髦为您的企业？

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I just found the answer to my long hours of Web 2.0 promotion.我刚刚找到的答案我很长时间的Web 2.0促进。 It's called Web2Submitter and it is a life saver.它叫做Web2Submitter这是一个生活的程序。 I am going to save at least 5 hours of submission time per week with this thing.我要节省至少5个小时提交每星期的时间与这件事。

Article source: http://www.barbosavideo.com/ . 文章来源： http://www.barbosavideo.com/ 。 Used with author's permission. 用作者的许可。

Many people think marketing is some type of mystery that only a few select people know the secret too.许多人认为营销是某种类型的奥秘，只有少数几个选择人都知道的秘密太多。 In fact if you look at the entertainment industry you will find some of the best models to follow.事实上如果你看看娱乐行业你会发现一些最好的模式遵循。 Let's look at George Lucas and Star Wars.让我们来看看乔治卢卡斯和星球大战。 How long before the movie came out did you know it was coming?多久前的电影出来，你知道这是来了吗？ How many different places did you see an ad for it, someone talking about it, or writing about it?有多少不同的地方，你看到它的广告，有人谈论它，或写什么呢？ How many different ways does he tie in to advertise his movies that are "outside" the entertainment industry?有多少种不同的方式，他配合宣传他的电影是“外部”娱乐业？

Find your source寻找您的来源

The first thing you need to do is find out where your people "hang out" in the real world or surf on the internet.首先，你需要做的是找出你的人“挂出”在现实世界中或浏览互联网上。 There are many sites that people go to and many place that the visit everyday.有许多网站，人们到许多地方，每天的访问。 With the internet you have many "niche" products and places for people to talk about them like blogs, or forums or different ezines that are published.随着互联网您有许多“特殊”的产品和场所为人们谈论他们喜欢博客或论坛或不同ezines的出版。 Even though Star Wars has become somewhat of an icon they still market to very specific "niches" first.即使星球大战已成为有些图标的市场，他们仍然非常具体的“壁龛”第一。 From there they will start to create a buzz everywhere else.从那里他们将开始建立一个时髦各地。 Find out where the people who absolutely love the type of product you are marketing "hang out" and advertise there first.找出谁的人绝对喜欢的产品类型你是营销“挂出”和宣传有第一次。

Marketing on the internet you can do this rather quickly.市场营销在互联网上可以做到这一点，而快。 There are plenty of search engines like Google, MSN, and Yahoo that will index what you are looking for quickly.有很多类似的搜索引擎谷歌MSN和雅虎，将指数你正在寻找迅速。

**Tip: Use quotes around you search term to get a more specific result** **提示：使用双引号将您的搜索字词得到更具体的结果**

For example if you were trying to sell Star Wars memorabilia in your search you would put "Star Wars memorabilia".例如，如果您正试图出售纪念品星球大战在您的搜索你将“星球大战纪念品” 。 Also the more specific you get the better.此外，更具体的你更好。 Instead of doing "Star Wars memorabilia" you would do "Star Wars action figures" and get a laser focus group of people wanting to buy your product.相反这样做的“星球大战纪念品”你会做的“星球大战行动的人物” ，并获得了激光重点一群人想购买你的产品。 When they get excited about your product they like to tell the world about it.当他们兴奋了解您的产品，他们要告诉世界了解它。

Announce it to the world宣布向世界

Any time you have a new product or are just starting your business.任何时候你有一个新的产品或才刚刚开始您的业务。 Make sure to announce it to the world.请务必将宣布向世界。 In fact anything that is news worthy can be done this way as well.事实上这是任何有价值的新闻可以做这样的。 There a plenty of free press release sites out there for you to get your message out.有大量的免费新闻稿网站，在那里你得到您的消息了。 You must come a crossed as providing a solution to someone's problem and not a sales letter to get a better response.您必须走过了跨越提供了解决人的问题，而不是销售给获得更好的反应。 Being creative is the key to this type of free marketing.正在创作的关键是这种类型的自由市场。 If you just don't feel that you are creative enough for a modest fee most places will even write it for you and guarantee distribution for you.如果你不觉得你是创造性不够温和费大部分地方甚至会写信给你，并保证为您分配。 How many times did you see that Star Wars was going to be in theaters?多少次，你看到星球大战将是在电影院？ How many different spins did they put on it?有多少种不同的旋转，他们把它？ Do you think we would know when it was going to be in the theater if they didn't announce it first?你觉得我们会知道什么时候会被在战区如果他们不宣布呢？

Get your product or service reviewed让您的产品或服务的审查

With all the consumer watchdog groups out there and people giving their opinion on your product and service make sure you give them something to talk about.与所有的消费者监察团体有和人民给予他们的意见对您的产品和服务，确保您能给他们一些谈论。 Contact these people and ask them to review your product or service so you not only can get them to publish what they think, but also find out what suggestions you can do to improve on it.联系这些人，请他们审查您的产品或服务，让您不仅可以让他们发表自己的想法，但也找出建议你可以改善它。 This is a great way to get an honest opinion about your product or service.这是一个很好的办法让一个诚实的意见您的产品或服务。 How many sneak previews of Star Wars happened all a crossed the country and the world for people to give their opinion and write a review about it?有多少偷偷预览星球大战发生的所有划线国家和世界人民给予他们的意见，撰写评论吗？

Be the expert成为专家

In your field of expertise you want to be the expert.在您的专业领域你想成为专家。 The only way to do that is have your voice heard.唯一的途径是你的声音。 Do everything you can to offer you opinion in such a way that it creates value to the public.尽一切所能为您提供意见，这样就创造价值给公众。 Give them a reason to keep coming back to what you say is true.给他们一个理由回来给你说的话是真实的。 One of the best ways to do that is to write articles, like this one, on what you are an expert in. Nobody knows how really great you are until you tell them what you have done and what your ideas are.的最佳途径之一这样做会写文章一样，这一次，对你是一个专家进来，没有人知道如何真正伟大的你，直到你告诉他们你做了什么，哪些是您的想法。 Another way to do that is to publish your own newsletter.另一种方式这样做会发布自己的通讯。 Make sure that the information you are giving them will help and edify them.请确保你的信息是让他们将帮助和埃迪他们。 This will build your credibility and loyalty from your subscriber and other people as well.这将建立您的信誉和忠诚从您的用户和其他人的。 You can also do interviews or hold informational free seminars to educate the public on your product.你也可以做访谈或举行信息免费的研讨会，教育市民有关您的产品。 Did you see George Lucas on The Tonight Show, Oprah, or Good Morning America?你看到乔治卢卡斯的今夜秀，奥普拉，或早安美国？ How many times did he talk about Star Wars on these shows?多少次，他谈论星球大战这些节目？ There are literally thousands of TV shows and radio shows that are always looking for people to speak with.有数以万计的电视节目和广播节目是一直在寻找的人说话。 Find the ones that deal with your topic and contact them so that they can interview you.寻找那些处理您的主题，并与他们联系，使他们能够采访您。

The Plan该计划

Each one of these things individually can generate a lot of publicity for you.每一个单独这些东西能产生大量的宣传你。 When ever you do them one right after another in a short span of time you will find that you can create a "Buzz" about you and your business.当你都一一的权利又在很短的时间内你会发现，您可以创建一个“信号”对您和您的业务。 The key is to get exposure in multiple places in a very short period of time.关键是要暴露在多个地方在很短的一段时间。 Make sure you plan exactly when everything is going to take place.请确保您计划何时都将发生。 Then all you need to do is watch your business grow from there.然后，所有您需要做的是看您的业务增长来自于此。 I can guarantee you that before Star Wars was even finished being edited George Lucas already had a plan for when it would come out and what he had to do.我可以保证你星球大战前，甚至正在编辑完成乔治卢卡斯已经有了一个计划，什么时候会出来什么，他不得不这样做。

This is the short version to the masterful plan executed by George Lucas to promote Star Wars.这是短版的巧妙计划执行的乔治卢卡斯，以促进星球大战。 Do you think he was successful?你认为他是成功的？ Consider this; most films need to make $100 million to be considered a block buster.考虑这一点;大多数影片需要1亿美元，被认为是块克星。 In the first weekend Star Wars was in theater it grossed over $160 million.在第一个周末星球大战是在它影院票房超过1.6亿美元。 So take it from the pros like George Lucas, create a buzz for you product and the payoff will make you a blockbuster.因此，是否可以从正反像乔治卢卡斯，创建一个受欢迎的产品和你的回报将您的重磅炸弹。

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