What Does Your SEO Linking Portfolio Look Like?什么是搜索引擎优化组合联系起来会是什么样子？

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How many times since the commercial release of the Worldwide-Web have you seen sudden "breakthroughs" of great fortune-making potential come and go where just a few people were in the right place at the right time to be able to take advantage of them?多少次，因为商业发布的全球Web的，你突然看到“突破”的巨大财富的潜力来来去去的只是很少人在正确的地点在合适的时间，以便能够利用这些机会？ -- You're right ... -你说得对. .. very, very few.非常，非常少。

What Does Your SEO Linking Portfolio Look Like? 什么是搜索引擎优化组合联系起来会是什么样子？
By Bill Platt (c) 2008 Links And Traffic 比尔普拉特（三） 2008年的联系和交通
(http://www.LinksAndTraffic.com) （ http://www.LinksAndTraffic.com ）

Commercial webmasters have been taught that link popularity has a 商业网站管理员已经告诉我们，链接流行了
great influence on whether a website will rank well in the search 很大的影响是否有排名的网站也将在搜索
engines. 发动机。 There is a lot of truth in this teaching, but I have to 这里有很多事情的真相在此教学，但我必须
tell you that the way that most people practice building links is 告诉你的方式，大多数人的做法是建立联系
wrong and may end up hurting their website in the search 错误的，最终可能伤害他们的网站在搜索
results. 结果。

Carpet Bombing Is Dead 地毯式轰炸已经死了

Google understands that people are always looking to manipulate 谷歌的理解是，人们一直在寻找操纵
Google's search results. 谷歌的搜索结果中。 Every time Google makes an enhancement 每次谷歌作出了加强
to their systems, someone gets clever and figures out a new way 他们的系统，有人会聪明，数字出了一条新途径
to manipulate the system, so they can sell their SEO services to 操纵系统，这样他们就可以出售他们的搜索引擎优化服务
desperate webmasters. 绝望的管理员。

It is a never-ending game of cat-and-mouse. 这是一个永无止境的游戏猫捉老鼠的。 Google understands as 作为谷歌的理解
we do that a top ten listing in Google's search results can make 我们这样做前10名上市谷歌的搜索结果中可以
millionaires overnight. 百万富翁一夜之间。

When it first became clear that a massive number of links could 当它第一次成为清楚地表明，大量的链接可
contribute to link popularity and propel a website to the top of 有助于链接流行度和推动网站的顶部
the search listings, deep pocket companies came out of the 搜索列表，深口袋里的公司出来的
woodwork to carpet bomb the web with their links. 木工地毯炸弹在网上与他们联系。

In April of 2007, Matt Cutts of Google-fame announced Google's 在2007年4月，马特卡茨的谷歌，谷歌宣布名利的
intention to take a bite out of the "paid links" trade. 打算采取了一口的“付费链接”的贸易。
Everyone from webmasters who were selling links on high PageRank 每个人都从网站管理员谁卖链接高的PageRank
pages to people who were trying to buy top listings in Google 网页的人谁是试图收购上市前谷歌
were crying about Google's interference in the "paid links" 大约哭了谷歌的干涉“付费链接”
industry. 业。

Cutts was not pulling any punches when he shared his news about 卡茨没有拉任何出拳时，他同意他的消息
Google's intention of minimizing the effect of "paid links" in 谷歌的意图是尽量减少影响的“支付环节”
their search algorithms. 他们的搜索算法。 He said it, and three months later, 他说， 3个月后，
Google was implementing new algorithms to limit the effect of 谷歌正在实施的新算法限制的影响
paid links. 付费链接。

Taking a bite out of paid links was only step one in the war 以某咬了付费链接只有一步一个在战争中
against the carpet bombers. 对地毯轰炸机。

Step two was implemented rather quietly a short time later, and 两个步实施，而悄悄地很短的时间后，
it appears to me to have been the more successful of the two 看来我一直是比较成功的两个
steps. 步骤。

What Does Your Link Portfolio Look Like? 什么是您的链接组合会是什么样子？

Most webmasters generate their links in one of several ways. 大部分网站管理员生成的环节之一几种方式。

For free links, webmasters seek out reciprocal links, directory 免费链接，网站管理员寻求相互联系，目录
listings, forum postings with signatures, etc. 列表，论坛帖子的签名，等等

Those webmasters who have a little bit of a marketing budget 这些管理员谁有一点点的营销预算
undertake article marketing as an additional method for 从事市场营销的文章作为一项额外的方法
generating links. 产生联系。

People who have an even bigger marketing budget often consider 人们谁拥有更大的营销预算通常考虑
press releases, paid blog reviews, etc. 新闻稿，博客评语支付等

Those with the really deep pockets had always used paid links to 那些拥有雄厚真的一直使用的支付链接
step above the crowds. 上述步骤的人群。

Those webmasters who are really clever build "link baits". 这些管理员谁是真正聪明的建立“链接诱饵” 。 Link 链接
baiting is a concept where someone creates a page that other 诱饵是一个概念在某人创建一个网页，其他
people will "want to link". 人民将“要联系” 。 The most common link baits provide 最常见的链接诱饵提供
some kind of tool, such as a calculator, or a paint 某种工具，如计算器，或油漆
color-selector, or a java-based application that does one thing 色彩选择，或基于Java的应用程序，这一件事
or another. 或另一种。

I knew a lady one time who developed a link bait to let her 我知道一位女士一次性谁制定了一个链接诱饵，让她
hairstyling readers pick their hair length and hair color and 美发读者挑选他们的头发长度和头发颜色和
have different hair styles applied to the website's models, so 有不同的发型适用于网站的模式，因此
the reader could see what a particular hair style looked like on 读者可以看到什么特别发型看上去就
a real person. 一个真实的人。 Since this java-based tool only appeared on her 由于这个基于Java的工具，不仅出现在她的
own website, people who were building websites and newsletters 自己的网站上，人们谁是建设网站和通讯
about hair care were knocking down doors to create new links to 关于护发撞倒了大门，建立新的联系
her web page. 她的网页。

A Link Portfolio is an analysis of the kinds of sites and web 链接组合分析了各类网站和网页
pages that link to your website and web pages. 网页连结到您的网站和网页。 Where are your 你在哪里
links? 链接？ What kinds of links are they? 什么样的联系是什么？ Are your links all 您的所有联系
structured the same? 结构相同的？ Do they come in the same format (articles, 难道他们有相同的格式（文章，
press releases)? 新闻稿） ？ Here is the one important to our discussion. 这是一个重要的是我们的讨论。 Do 做
they all appear on the same kind(s) of website? 他们都出现在同一类（ s ）的网站吗？

The Death of The Article Directory 死亡的文章目录

Don't be jumping to conclusions here. 不要过早下结论这里。 This is not the time for 这不是时间
you to be scanning this article. 你要扫描本条。 It is the time you need to start 这是你需要的时间开始
paying closer attention to what I am telling you. 密切注意什么，我告诉你。

Some people have observed the change in the Google algorithms 有些人看到的变化，谷歌的算法
that I had noticed, and on their observation, they have declared 我也注意到，在他们的观察，他们已宣布
the death of article directories. 死亡的文章目录。 But, the answer is not that 但是，答案是不
simple. 简单。

It all comes back to the evolution of article marketing in 2004. 这一切都回来的演变营销文章在2004年。

Until early 2004, most people engaged in article marketing were 直到2004年初，大多数人从事市场营销的文章
only interested in writing excellent content. 唯一的兴趣书面出色的内容。 In mid-2004, a lot 2004年年中，很多
of gurus started telling their readers about article marketing. 在大师开始告诉他们的读者对文章的营销。

These gurus were right when they said a lot of people are making 这些大师是正确时，他们说有很多人正在
a lot of money using reprint articles to promote their 很多钱用转载的文章，以促进其
businesses. 企业。

But the gurus involved in the explosion of people using reprint 但大师参与了爆炸的人使用转载
articles to promote their websites had one thing wrong. 的文章，以促进其网站上已经有一件事是错误的。 They were 他们是
telling their readers that the only reason for the reprint 告诉他们的读者，唯一的理由转载
article was a link back to one's website, and that link could 第一个链接是回到自己的网站，并可以链接
influence a website's link popularity and its ability to rank in 影响一个网站的链接流行度和能力排名
the search engines. 搜索引擎。

Don't get me wrong, those links can affect link popularity and 不要误解我的意思，这些联系可能会影响链接流行度和
the ability of a website to rank in the search engines. 能力的一个网站排名的搜索引擎。 But, here 但是，在这里
is where they had it wrong: 是他们做错了什么：

The gurus said that the only purpose for article marketing was 该权威人士说，唯一的目的是营销文章
link building, so they advised that all articles should be 联系建设，所以他们建议，所有条款应
between 300-400 words, and they advised that it really was not 300-400之间的话，他们通知说，它真的不是
important whether the article was good or not, since the only 重要文章是否是好与否，因为只有
purpose of the article was to provide some kind of content to get 本条的目的是提供一些什么样的内容得到
the link back to their website. 连结回到他们的网站上。

The Actual Role Of Article Directories Online 实际作用的在线文章目录

For those of you who do not realize it, the purpose of an article 对于那些你们谁不知道它的目的的一篇文章
directory is to provide a warehouse where webmasters can go to 目录是提供一个仓库管理员可以去
gather articles that they can place on their websites for the 收集文章，他们可以将在其网站上的
benefit of their readers. 造福读者。

Some of the more well-known and heavily trafficked article 一些较知名的和繁忙的文章
directories include: 目录包括：

* http://www.EzineArticles.com * http://www.EzineArticles.com
* http://www.GoArticles.com * http://www.GoArticles.com
* http://content.thePhantomWriters.com * http://content.thePhantomWriters.com
* http://www.ArticleCity.com * http://www.ArticleCity.com
* http://www.Isnare.com * http://www.Isnare.com
* http://www.IdeaMarketers.com/ * http://www.IdeaMarketers.com/
* http://www.ArticleDashboard.com * http://www.ArticleDashboard.com
* http://www.ArticleFriendly.com/ * http://www.ArticleFriendly.com/
* http://www.ArticleBeach.com * http://www.ArticleBeach.com

Now, Article Dashboard gives away their software to webmasters 现在，第仪表盘赠送的软件，以网站管理员
for free. 免费的。 Article Friendly was developed to be more "friendly" 友好条制定更加“友好”
than Article Dashboard, for the site managers, but it costs a few 比第控制台，为网站管理员，但它的费用数
dollars to acquire. 美元才能获得。 The Article Beach software is also being sold 第滩软件也被出售
in places, but it has zero support for webmasters. 在地方，但它为零支持网站管理员。

With the birth of the Article Dashboard software, hundreds of new 随着诞生的第控制台软件，数百个新的
article directories popped up nearly overnight. 文章目录出现了近通宵。

A couple of the article distribution companies positioned 一对夫妇的第流通企业定位
themselves to be low-cost providers of article distribution 自己是低成本供应商的文章分布
services for the new "link only" article marketers. 服务的新“链接唯一的”营销文章。 To ensure a 为了确保
low-cost, big bang approach to article marketing, they programmed 低成本，大爆炸的方法营销文章，他们编程
their services to send all of their articles to the hundreds of 他们的服务向所有的文章，数以百计的
Article Dashboard websites. 文章仪表板网站。

These are the services that the carpet bombers turned to in order 这些服务，地毯轰炸机转向以
to get their links onto thousands of web pages across the 获得他们的链接到成千上万的网页跨越
Internet. 互联网。 And brilliantly, this is also the undoing of the carpet 精辟，这也是消除地毯
bombers. 轰炸机。

The Line In The Sand 该生产线在沙

I am always impressed at the cleverness of the Google folks. 我一直印象深刻的聪明的谷歌人。 They 他们
always develop methods to figure out who is spamming their 一直发展到数字的方法是谁的垃圾邮件
systems and who is deserving of the links they have been given. 系统，谁是值得的联系，他们已获得。

The Google engineers realized the problem with the article 谷歌工程师的实际问题的文章
directories, and they figured out how to identify the article 目录，他们想出如何确定文章
spammers. 垃圾邮件发送者。 If you ask me, their solution was beautiful. 如果你问我，他们的解决办法是美丽的。

Think about social bookmarking for a minute. 想想社会书签一分钟。 Social bookmarks can 社会书签可以
add value to a web page that is linked in the bookmark, because 增值的网页链接的书签，因为
"a person" has voted on the referenced URL or article. “人”投票的引用网址或文章。 That is 这是
a very powerful addition to Google's algorithm arsenal. 一个非常强大的除了谷歌的算法库。 Human 人权
editors are the same reason that Google puts such high value on 编辑是相同的原因，谷歌提出如此高的价值
Yahoo's directory listings and the listings in the Open 雅虎的目录列表和上市开放
Directory. 目录。

But, did you realize that there is a way to track articles 但是，你是否意识到，有一种方法来跟踪条款
through the concept of social bookmarking? 通过概念的社会书签？

Here is the answer: 这是答案：

If an article was distributed six months ago, and no one else has 如果一篇文章分发给6个月前，并没有其他人
chosen to publish it, except for the article directories, then it 选择出版，除了文章的目录，那么它
is probably safe to assume that the article is pure garbage and 也许是安全的假设，文章是纯粹的垃圾和
not worthy of the links it possesses. 不值得的联系它拥有。

When an article is of good quality, people will vote on that 当一篇文章是质量好，人们会表决
article, by putting it on their non-article directory website! 的文章，把它的非文章目录网站！ If 如果
an article is on article directories AND it is on average niche 一篇文章是目录和它的平均利基
websites, then it must be a good article and worthy of its links, 网站，那么它就必须是一个很好的文章和有价值的链接，
including those in the article directories. 包括那些在文章目录。

It Comes Down To Human-Validated Quality 它归结为人类验证质量

So, what does your link portfolio look like? 所以，请问您的链接组合会是什么样子？ Are your articles 是您的文章
only in the article directories? 只有在文章目录？ Or, are your links in article 或者，你联系的文章
directories AND niche websites? 目录和利基网站？

By my observation, an article can be placed in 100 article 据我观察，一篇文章可以放在100条
directories. 目录。

If three months down the road that article only exists on 100 如果3个月下跌的道路，本文只存在于100
article directories and no niche websites, then Google's 文章目录，并没有特殊的网站，然后谷歌的
algorithms will consider the article to be a spam article, 算法将考虑文章是垃圾文章
deserving of no link popularity value. 值得没有任何联系受欢迎的价值。

However, if an article is in 100 article directories and 25+ 但是，如果一篇文章是在100条目录和25 +
niche websites, then it shows that the article has been voted 利基网站，那么它表明，文章被选为
worthy by 25 niche webmasters, so the article is worthy of credit 值得25位管理员，所以文章是值得的信贷
for all 125 links it provides back to the author's website. 所有125个联系提供回作者的网站上。

Of course, we all know that Google will never count all 125 links 当然，我们大家都知道，谷歌将永远不会指望所有的125个联系
to a website from the various displays of an article, but it will 到一个网站上的各种显示器的一篇文章，但会
count more of those article directory listings and niche website 指望更多的文章目录列表和特殊网站
listings than it will if the article has received zero votes from 比列，如果将已收到第零票
the webmaster community. 管理员社会。

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