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Author: Phillip Skinner 作者：菲利普斯金纳
The Basics of RSS 基本的RSS
By Werner Schamberger (c) 2007 由沃纳Schamberger （三） 2007年
What is RSS? 什么是RSS ？
You probably have seen this three-letter acronym in the 您可能已经看到这三个字母的缩写
course of your internet surfing. 当然你的网上冲浪。 RSS stands for Really Simple 的RSS主张真正简单
Syndication or Rich Site Summary; syndicating means republishing 联合或丰富的网站摘要;手段重新聚合
an article that comes from another source such as a website. 一篇文章，来自其他来源，如网站。 A 字母a
RSS feed is a means of publicizing updates about websites. RSS种子是一种宣传手段，更新有关的网站。 It 它
may or may not include a summary and photos of the latest 可能会或不会包括摘要和照片的最新
posting. 张贴。 But those that provide summaries (thus Rich Site 但是，那些提供摘要（从而丰富的网站
Summary) allow users to skim through the article so that they 综述）允许用户通过脱脂的文章，使他们
can decide later on if they want to access the website source. 可以决定以后如果他们想要进入的网站来源。
The RSS feed usually contains the title of the update originating RSS信息通常包含的标题更新原产地
from the website. 从网站上。 It is also usually the link to the website 这也是通常的链接网站
source. 来源。
What are the Benefits of RSS? 有哪些好处的RSS ？
RSS provides benefits to both readers (users) and web publishers. 提供的RSS都受益的读者（用户）和网站发布。
1. 1 。 It gives you the latest updates. 它给你的最新更新。 Whether it is about the 无论是对
weather, new music, software upgrade, local news, or a new 气象，新的音乐，软件升级，本地新闻，或者一个新的
posting from a rarely-updated site, you can learn about the 从张贴很少更新的网站，您可以了解
latest as soon as it comes out. 最新尽快出来。
2. 2 。 It saves on surfing time. 它节省了上网时间。 Since an RSS feed provides a 由于一个RSS feed提供了一个
summary of the related article, it saves the user's time by 总结相关文章，这样可以节省用户的时间，
helping s/he decide on which items to prioritize when reading 帮助他/她决定哪些项目时，优先阅读
or browsing the net. 或浏览网。
3. 3 。 It gives the power of subscription to the user. 它使权力的订阅用户。 Users are 用户
given a free-hand on which websites to subscribe to in their 一个徒手的网站上订阅的
RSS aggregators which they can change at any time they decide 的RSS聚合，他们可以随时改变他们决定
differently. 不同。
4. 4 。 It lessens the clutter in your inbox. 它降低了杂波在您的收件匣。 Although your email 虽然您的电子邮件
address will be required to enjoy the services of online RSS 地址将被要求享受网上服务的RSS
aggregators, RSS does not use your email address to send the 汇集，的RSS不使用您的电子邮件地址发送
updates. 更新。
5. 5 。 It is spam free. 这是垃圾邮件免费。 Unlike email subscriptions, RSS does not 不同的电子邮件订阅的RSS并没有
make use of your email address to send updates thus your privacy 利用您的电子邮件地址发送更新因此，您的隐私
is kept safe from spam mails. 保持安全的垃圾邮件。
6. 6 。 Unsubscribing is hassle-free. 退订是无忧。 Unlike email subscriptions 订阅不同的电子邮件
where the user is asked questions on why s/he is unsubscribing 如果用户询问为什么他/她是退订
and then the user is asked to confirm unsubscribing, all 然后用户进行询问来证实退订，所有
you have to do is to delete the RSS feed from your aggregator. 您需要做的就是删除该简易信息聚合饲料从您的汇集。
7. 7 。 It can be used as an advertising or marketing tool. 它可以被用来作为广告或营销工具。 Users who 用户谁
subscribe to or syndicate product websites receive the latest 订阅或集团的产品网站获得最新
news on products and services without the website sending spam 新闻产品和服务的网站发送垃圾邮件
mail. 邮件。 This is advantageous to both the web user and the website 这是有利的网络用户和网站
owner since advertising becomes targeted; those who are actually 业主自成为有针对性的广告;这些实际上是谁
interested in their products are kept posted. 有兴趣在其产品中保持张贴。
What are the Drawbacks of RSS? 什么是缺陷的RSS ？
The disadvantages of RSS stem from user-preference concerns and 缺点干的RSS用户优惠的关切和
the fact that it is a new technology. 事实上，这是一项新技术。
1. 1 。 Some users prefer receiving email updates over an RSS feed. 有些用户宁愿接收电子邮件更新超过供稿。
2. 2 。 Graphics and photos do not appear in all RSS feeds. 图形和照片不会出现在所有的RSS提要。 For 为了
conciseness and ease of publication, RSS feeds do not display 简洁和易用性出版物， RSS馈送不显示
the photos from the original site in announcing the update 这些照片从原来的网站在宣布更新
except for some web-based aggregators. 除了一些基于Web的聚合。
3. 3 。 The identity of the source website can be confusing. 的身份来源网站可能会造成困惑。 Since 自从
RSS feeds do not display the actual URL or name of the website, RSS馈送不显示的实际网址或网站名，
it can sometimes get confusing on what feed a user is actually 它可以有时会混淆什么饲料的用户实际上是
reading. 读。
4. 4 。 Publishers cannot determine how many users are subscribed to 出版商不能确定有多少用户订阅
their feed and the frequency of their visits. 他们的饲料和频率的访问。 Moreover, they 此外，他们
do not know the reasons why users unsubscribe which could be 不知道的原因，用户退订可
important in improving their advertising. 重要的改善他们的广告。
5. 5 。 RSS feeds create higher traffic and demands on the server. RSS馈送创造更高的流量，并要求在服务器上。
Most readers still prefer the whole update over a brief summary 大多数读者还是喜欢整个更新了简要介绍
of the entry, thus they still access the site. 入境，因此，他们仍然可以访问该网站。
6. 6 。 Since it is a new technology, many sites still do not support 由于这是一项新技术，许多网站仍然不支持
RSS. 的RSS 。
How Do I Start Using RSS? 我要如何开始使用RSS ？
There are two things needed: an RSS feed and an RSS aggregator 有两件事需要：供稿和RSS聚合器
or reader. 或阅读器。 The RSS feed comes from an RSS-supported website. RSS信息来自一个RSS支持的网站。
There are also websites that provide a list of RSS feeds from 也有网站提供的名单从RSS馈送
different websites. 不同的网站。 An RSS aggregator is used to read the RSS RSS聚合器是用来阅读的RSS
feed from the source website. 饲料来源的网站。 It scans and collects data on the 它扫描和收集数据
latest RSS feeds from the worldwide web. 最新的RSS源来自世界各地的网页。
An aggregator comes in two forms: a downloadable program, also 汇集有两种形式：一个可下载的程序，也
known as a desktop aggregator, and an online or web-based 被称为桌面的汇集，以及一个在线或基于网络的
aggregator. 汇集。 Downloadable aggregators may require payment before 英国汇集可能需要支付前
they can be acquired, while internet-based aggregators are 他们可以被收购，而基于互联网的聚合是
usually free of charge. 通常是免费的。 All you need to do is to register an 所有您需要做的是注册
account and you are ready to use their services. 您的帐户，并准备利用其服务。 Both versions 两个版本
allow you to customize, or choose, which RSS feeds to enter. 可让您自订，或选择，其中RSS源进入。
Paid aggregators are usually chosen by more experienced users 支付汇集通常是选择有经验的使用者
and they usually allow more freedom in customizing feeds. 他们通常允许更自由的定制功能。
1. 1 。 Choose an RSS aggregator to use. 选择一个RSS聚合器来使用。 For beginners, web-based 对初学者来说，网络为基础的
aggregators are recommended since they are usually user-friendly. 汇集建议，因为它们通常是方便用户使用。
2. 2 。 Scan the homepage of your target website for the RSS or XML 扫描的主页您的目标网站的RSS或XML
button. 按钮。 It contains the RSS code you need to enter in the 它包含了RSS的代码您需要输入的
aggregator. 汇集。 Copy this code. 复制此代码。 Syndic8 (http://www.syndic8.com/) Syndic8 （ http://www.syndic8.com/ ）
provides a directory of websites that support RSS. 提供了一个目录的网站支持RSS 。
3. 3 。 Paste the code (which contains the URL of the website) in 粘贴代码（其中包含的网站网址）在
your aggregator. 您的汇集。 There is a space provided for pasting the code. 有一个空间提供的代码粘贴。
After you have done these three easy steps, you can start 当您做这三个简单的步骤，您就可以开始
reading the RSS feeds coming from the website. 阅读RSS源来自网站。 New postings 新帖子
appear as they are published in real time at the source website. 似乎因为它们是刊登在实时的来源网站。
RSS and Internet Marketing RSS和互联网营销
The original idea of RSS came from Netscape, where the 原来的想法的RSS来自网景，那里的
intention was to provide a means for users to customize their 目的是提供一种手段为用户定制自己的
personal homepages with links to websites that were of interest 个人主页的链接网站，有兴趣
to them, similar to bookmarking websites. 他们，类似的书签网站。
The application of RSS to internet marketing was an unforeseen 应用RSS来互联网营销是一个意外
development to RSS technology developers. 发展到RSS技术开发。 Since users are given 由于用户给出
the freedom to add RSS feeds to their aggregators, those who are 自由添加RSS源的汇集，这些是谁
interested in particular products and services available on the 特别感兴趣的产品和服务可在
internet can now be notified real time. 互联网现在可以实时通知。 Marketing becomes more 营销变得更加
specific to interested people and not a hit-and-miss operation. 具体有兴趣的人，而不是打了错过操作。
Medium to big-scale companies who intend to use RSS for marketing 中等至大型规模的企业谁打算使用RSS营销
their products and services should consider linking up with email 他们的产品和服务应该考虑建立联系与电子邮件
account providers, (eg Yahoo, MSN, Google mail); networking 到供应商， （如雅虎， MSN ，谷歌的邮件） ;联网
websites (eg Friendster, Multiply, My Space, Hi5); websites of 网站（例如， Friendster等，乘，我的空间， Hi5 ） ;网站
newspapers and television network websites (eg New York Times, 报纸和电视联播网网站上（例如纽约时报，
CNN). 有线电视新闻网） 。 Smaller companies can also look at networking websites 小公司还可以查看网络网站
as well as personal blog websites (eg Blogspot) and websites 以及个人博客网站（例如博客）和网站
of clubs and organizations that would probably make use of their 俱乐部和组织，可能会利用其
products or services eg a fishing supplies store can look for 产品或服务如捕鱼用品商店进行检查
the website of their local fishing club for possible RSS 网站的当地渔业俱乐部可能的RSS
marketing. 市场营销。
Clearly, RSS is an innovation in worldwide web information 显然， RSS是一种创新在全球网络信息
management as well as online marketing. 管理，以及在线营销。 We can expect better 我们可以预期更好
RSS technology in the not-so-distant future as its popularity RSS技术在不太遥远的将来作为其受欢迎
increases among users and website owners alike. 除增加用户和网站所有者一样。
Werner Schamberger is CEO of http://www.homework-online.ws and沃纳Schamberger的首席执行官和http://www.homework-online.ws
http://www.best-articles-online.info. http://www.best-articles-online.info 。 He is an entrepreneur and他是一位企业家和
author.作者。
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SiteProNews is a registered service mark of Jayde Online, Inc. SiteProNews是一个注册的服务标志Jayde在线公司
In the next lesson I am going to show you how to absolutely stay on the 在接下来的教训我要告诉您如何保持绝对的 cutting edge of your market every single day. 尖端市场的每一天。 Do this one thing and you will become an expert in your market faster than 这样做一件事，你将成为一个专家，您快于市场 you can imagine. 你可以想像。 This is a vital piece of market research that you should never ignore. 这是一个重要的一块市场调研，你绝不应忽视。 Take it with your morning coffee, Click Here Now it's that important. 是否可以与您的早晨咖啡， 点击这里现在是重要的。 - Charles Heflin -查尔斯夫林 SEO20/20 SEO20/20
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phillip.skinner commented on 07 Apr 2008, 10:10:23 phillip.skinner评论08年4月7号， 10时10分二十三秒
Let’s face it - not everyone knows what RSS is yet.让我们面对现实吧-并不是每个人都知道什么是R SS是没有。 Unless your clientèles is very geeky, you need to explain it to them.除非你clientèles是非常怪异，你需要解释给他们。 Most sites don’t, but some do. Top 10 RSS Promotion Tips大多数网站没有，但一些事情。 前10名的RSS促进秘诀
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