What is This Way-back Machine All About这是什么路回机所有关于

Water into Wine No Water Into 3 times more potent than gasoline. 水变成酒没有水的3倍更有效比汽油。
This article shows how I was thoroughly laughed at by my friends when I told them cars would run on water...本文介绍了如何我是彻底地笑了我的朋友们时，我告诉他们，车将运行在水... but guess who's laughing now.但猜测谁是笑了。

Powerful Built-In Content Management System! 强大的内置内容管理系统！

Automatic signups , renewals and cancellations! 自动注册，续展，并取消！

Powerful Affiliate system - Members earn credits and promote for you! 强大的会员系统 -会员赚取学分，并促进对你！

Offer FREE memberships and then Upsell to paid ( NEW ) 提供免费的会员，然后向上促销带薪（新）

Offer New Members “One-Time-Offers”! 提供了新的成员“一次性优惠” ！

Accept Credit/Debit Cards with Paypal 接受信用卡/借记卡与PayPal

Back to the Future SEO 回到未来搜索引擎优化
By Kalena Jordan (c) 2007 由Kalena约旦（三） 2007年

Recently I took on a new SEO client who had a major problem. 最近我在一个新的搜索引擎优化客户端谁的一个重大问题。
They had a very popular portal site in a competitive industry 他们有一个非常受欢迎的门户网站在竞争性行业
but for 3 months running, their Top 10 search engine rankings 但3个月的运行，其十大搜索引擎排名
for major keywords had taken a consistent dive. 主要关键字已经采取了一贯的跳水。 The position 立场
drops ranged from 1 or 2 places up to 20 places. 滴从1或2个名额多达20个名额。 They hired me 他们雇我
to try and address the issue quickly because their advertising 试图解决这一问题很快，因为他们的广告
revenue relied on the top 10 visibility of their brand in the 依靠收入前10名的知名度的品牌在
SERPs. SERPs 。

I looked for the usual suspects, a Google penalty, dodgy code, 我看的平常人，一个谷歌死刑，躲闪的代码，
hidden text, new competitors, 404 errors, keyword stuffing, fast 隐藏文字，新的竞争者， 404错误，关键字堆砌，速度快
acquisition of links, domain issues, major hosting outages, 收购环节，网域的问题，主要接待中断，
over-optimization and code bloat. 过度优化和代码膨胀。 Nothing - the site checked out 没有-网站签出
clean. 清洁的。 There had been a major Google algorithm update in the 有一个重大谷歌算法更新的
past 6 months, but that had occurred weeks earlier to the 过去6个月，但发生了星期前的
downward trend. 下降的趋势。 So then I asked about the design history and if 于是我问的设计历史，如果
any major changes had been made a week or so prior to the sudden 任何重大变化已经取得了一个星期或之前突然
ranking drop. 排名下降。 The client couldn't recall any major changes so I 客户端不记得任何重大变化，所以我
went about the business of improving the site as best I could 去有关业务的改善网站最佳我可以
and integrating a link building campaign to obtain links from 并集成了一个链接建设活动取得的链接
high quality sites in the same industry. 高品质的网站在同行业。

But I couldn't shake the idea that there must have been some 但我不能动摇的想法，必须有一些
major change to the site that impacted its previously ideal 重大改变的网站，影响其原先的理想
search engine compatibility. 搜索引擎的兼容性。 So I asked for the site's log 所以，我要求该网站的日志
files for the past 6 months and imported them into ClickTracks 档案在过去6个月，进口到天下
for a closer look. 建立更密切的期待。 I discovered that the site showed a solid 我发现这个网站显示了坚实的
growth in traffic starting in February and continuing until 在交通增长2月开始，并持续到
April. 4月。 It was attracting the most traffic on April 5 and then it 这是最吸引流量在4月5日，然后
suddenly plummeted. 突然暴跌。 The logs didn't reveal much else, except 该日志没有透露很多其他，除了
record keyword referrals for the period, followed by record 记录关键字推介期间，其次是创纪录
lows. 低点。

It was then that the little light bulb above my head switched 当时，小灯泡上面我的头开关
on. 关于。 I could use the Internet Archive ( http://web.archive.org/ ) 我可以使用互联网档案馆（ http://web.archive.org/ ）
to see what the site looked like on those dates! 看看该网站看起来就这些日期！ If you aren't 如果你不
already familiar with the Internet Archive (affectionately known 已经熟悉的互联网档案馆（亲切地称为
as the Wayback Machine), it's an online repository of web sites 作为Wayback机） ，这是一个网上资料库的网站
in historical timeline format so you can see what web sites 在历史的时间表格式，以便您可以看到网站
looked like on different dates in their history. 像在不同的日期在其历史。 Check out 退房
Wikipedia's front page design from 2001 ( http://web.archive.org/ 维基百科的前端网页设计从2001年（ http://web.archive.org/
web/20010727112808/http:/www.wikipedia.org/). web/20010727112808/http ： / www.wikipedia.org/ ） 。 It's fun, and a 它的乐趣，并
little embarrassing, to see what certain web sites looked like 小尴尬，看到某些网站看起来
many years ago. 许多年前。

So I pulled copies of the client's home page from the archive 所以，我退出副本客户端的网页从存档
for the date range that coincided with the major spike and fall 在日期范围正好与大穗和秋季
and studied the HTML code of each carefully. 并研究了HTML代码的每一个仔细。 When I compared 当我相比
them, I saw one glaring difference. 他们，我看到一个明显的差异。 The older version contained 旧版载
keyword-rich link titles ( http://www.w3.org/TR/html4/struct/ 关键字丰富的链接标题（ http://www.w3.org/TR/html4/struct/
links.html#h-12.1.4) for the main navigation area while the links.html ＃氢12.1.4 ）为主要导航区，而
later version didn't. 版本没有。 The links were still there, but the link 的联系依然存在，但链接
title attributes were not and a quick check of the client's 标题属性没有和快速检查用户端的
current home page HTML showed they were still missing. 目前主页的HTML显示，他们仍然下落不明。 It turns 原来
out that the web designer had inadvertently removed them during ，该网页设计师无意中删除了他们在
an update without realizing and never replaced them. 更新而不自知并没有取代他们。

Because the navigation area consisted of a large number of 由于导航区包括了大量的
untitled links, the result was a drop in the home page keyword 无标题的链接，结果是下降的主页关键字
density for the client's major target keywords, allowing their 密度为客户端的主要目标关键字，允许其
competitors with higher density to push them down the SERPs. 竞争对手更高密度的推动下来的SERPs 。 I 我
presented my discovery to the client and they were somewhat 我发现介绍给客户，他们在一定程度上
relieved to have an explanation at last. 如释重负的解释上。 The link titles were 链接的标题有：
reinstated and the client's rankings have been climbing back 恢复和客户端的排名已回升
ever since. 至今。

The whole experience got me thinking: the Wayback Machine is 整个经验让我思考：在Wayback机
really the SEOs secret weapon. 真正的SEOs秘密武器。 It's Back to the Future SEO! 这是回到未来搜索引擎优化！ Here 这里
are just some ways SEOs could use it: 只是某些方面SEOs可以利用它：

1)    To spot major HTML coding changes on your own sites or client 1 ）现场主要HTML编码变化对您自己的网站或客户端
sites that may have impacted rankings (as per my case study). 网站可能影响排名（按我的案例研究） 。

2)    To study the design and HTML history of your client's sites 2 ）研究设计和HTML的历史，您客户的网站
and their competitors. 和他们的竞争对手。

3)    To spot if a web site has been optimized in the past. 3 ）如果发现网站已经优化在过去。

4)    To study the design and HTML history of the web sites 4 ）研究设计和HTML的历史网站
belonging to your major SEO competitors. 属于你的搜索引擎优化的主要竞争对手。

5)    To spot if a web site has used dodgy optimization tactics in 5 ）如果发现了一个网站用躲闪的优化策略
the past. 过去。

6)    To see what keywords your competitors targeted in the past 6 ）要了解哪些关键字您的竞争对手有针对性的在过去
versus the ones they now target. 相对于那些他们现在的目标。

7)    To compare design and usability changes made over the years 7 ）要比较设计和易用性改变多年来
by big brand sites (and imitate them). 大品牌网站（和模仿他们） 。

8)    To rescue HTML code and images for sites that have been 8 ）为了营救HTML代码和图片的网站，已
hacked or wiped without back-ups in place. 砍死或消灭无备份到位。

9)    To track content duplication or copyright violations where 9 ）要跟踪的内容重复或侵犯版权的
the site owner has already removed the offending material. 网站所有者已经拆除违法材料。

10)    To check the true age of a web site and see if it has been 10 ）要检查的真实年龄的网站，看看是否已
used for a different purpose or company in the past. 用于不同的目的或公司在过去。

These are just uses I came up with from the top of my head, but 这些只是利用我来到了上方的我的脑袋，但
I'm sure there are plenty more. 我相信有很多更多。 Some of these uses are not SEO 其中的一些不使用搜索引擎优化
specific, but useful to webmasters in general and particularly 具体的，但有用的网站管理员，尤其
to persons looking to buy an existing domain. 寻找的人购买现有的网域。

Then there are the fun uses – embarrassing your mates by 然后，还有使用的乐趣-你的队友尴尬的
emailing them a copy of their old site complete with frames and 他们发送电子邮件的副本，其旧网站完整的框架和
blinking graphics. 闪烁的图形。 Having a laugh at the first designs rolled 笑了第一次设计推出
out by some of the major search engines. 由一些主要的搜索引擎。 This 这个
( http://web.archive.org/web/19961017235908/http:/www2.yahoo.com/ ) （ http://web.archive.org/web/19961017235908/http:/www2.yahoo.com/ ）
is what Yahoo looked like in 1996. 雅虎是像在1996年。 Here's 这里的
( http://web.archive.org/web/19981202230410/http:/www.google.com/ ) （ http://web.archive.org/web/19981202230410/http:/www.google.com/ ）
Google in 1998. 谷歌于1998年。 The possibilities are endless. 可能性是无穷无尽的。

So what are you waiting for? 您还等什么呢？ Use the Wayback Machine 使用Wayback机
( http://web.archive.org/ ) and Get Back to the Future! （ http://web.archive.org/ ）和获取回到未来！

Article by Kalena Jordan, one of the first search engine文章Kalena约旦，第一个搜索引擎
optimization experts in Australia, who is well known and优化专家在澳大利亚，谁是众所周知的，
respected in the industry, particularly in the US As well as尊敬的行业，尤其是在美国除了
running a daily Search Engine Advice Column每天运行搜索引擎咨询栏
( http://www.searchenginecollege.com/blog.htm ), Kalena manages （ http://www.searchenginecollege.com/blog.htm ） ， Kalena管理
Search Engine College ( http://www.searchenginecollege.com/ ) - an搜索引擎学院（ http://www.searchenginecollege.com/ ） -一个
online training institution offering instructor-led short courses在线培训机构提供指导员领导的短期课程
and downloadable self-study courses in Search Engine Optimization和可下载的自学课程，搜索引擎优化
and other Search Engine Marketing subjects.和其他搜索引擎营销主题。

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