When Do You Stop Marketing To Customers?你什么时候停止销售给客户？

Water into Wine No Water Into 3 times more potent than gasoline. 水变成酒没有水的3倍更有效比汽油。
This article shows how I was thoroughly laughed at by my friends when I told them cars would run on water...本文介绍了如何我是彻底地笑了我的朋友们时，我告诉他们，车将运行在水... but guess who's laughing now.但猜测谁是笑了。

Article source: http://www.marketingprofs.com/ . 文章来源： http://www.marketingprofs.com/ 。 Used with author's permission. 用作者的许可。

Are you afraid of alienating your customer with your marketing?你是怕疏远你的客户与您的市场营销？ Do you always feel like a stranger in their inbox?你总是觉得自己像一个陌生人在他们的收件箱呢？ Do you have marketing strategies specifically designed to tell you when to keep marketing, and when to stop?你有营销战略专门用来告诉你时，保持市场营销，以及何时停止？ Well, stop looking so puzzled.好吧，停止寻找这样困惑。 In the marketing article below, I'm going to bring home to you exactly how to join the dots.在营销文章下面，我要带回家给你到底加入点。 You will learn just how much to market, and when to stop.您将学习多少市场，以及何时停止。 Yes, it is a science and marketing strategy, and it applies to online as well as offline marketing.是的，这是一门科学和营销策略，它适用于在线以及离线营销。 So, pay close attention.因此，密切关注。

Why Dennis Was Fuming为什么丹尼斯是复明

Dennis McConnell was going nuts, literally.丹尼斯麦康奈尔会坚果，字面。 He sailed merrily into the office this morning only to find seven unsubscribe messages in his inbox.他愉快地航行到办公室今天上午才发现七个退订的邮件在他的收件箱中。 This was in response to an email he sent out marketing his upcoming Power Photoshop workshops.这是针对他的电子邮件发送营销他即将电力软件研讨会。 His merriness took instant flight.他merriness了即时航班。 His mood transmogrified into the colour of winter, and the sunshine outside didn't seem to count for much.他的心情transmogrified到颜色的冬天，外面的阳光似乎没有指望的了。 (Yes, it's still toasty summer in New Zealand!) （没错，它仍然比1990夏天在新西兰！ ）

From Angry To Stupid In Twelve Minutes Flat从愚蠢的愤怒，以在12分钟持平

Like most marketers, Dennis spun around 180 degrees.最喜欢营销，丹尼斯打滑180度左右。 He pulled the plug on his marketing and decided to send even fewer emails to his subscribers.他把插件他的营销和决定派遣甚至更少电子邮件给他的用户。 Why anger them, he thought?为什么他们的愤怒，他认为？ The longer he thought about it, the deeper he swam into his turgid pool of fear.时间越长，他认为这个问题，更深，他游到他turgid池的恐惧。

That Is, Was, And Will Be His Big Mistake -- And Yours Too!这是，是，将他的大错-和你们呢！

Why?为什么？ Let me paint an alternate scenario for you.让我画的替代方案适合您。 Imagine you had to give a speech to a hundred people.想象一下，你不得不放弃的讲话一百人。 Say the speech was at the end of the day, and the participants were now tired.说，讲话是在一天结束的时候，和学员们现在太累了。 Let's suppose about thirty of them left.让我们猜想大约三十个，其中左边。 Would you give the speech or start crying for mommy, because those thirty walked out?请问你给的讲话或启动的妈妈哭，因为这些第三十二走出？

Without question, you'd still give a stupendous speech, wouldn't you?毫无疑问，您还是给一个了不起的讲话，不会吧？ Your job is not to focus on the people who are leaving, but on those who have stayed to listen to you.你的工作不是把重点放在人民谁离开，但那些留谁听你。

Dennis was like every one of us.丹尼斯就像我们每个人。 He paid attention to the exit, forgetting there were hundreds of people who were quite happy to receive the information.他重视出口，忘记了有数百人谁很高兴地收到信息。 Are you doing the same?你是做同样的？ Are you focusing on the goodbyes, when in reality you should focus on those who are sitting tight?你是把重点放在告别时，在现实中你应该重点放在那些谁坐在紧？ Do you even understand the psychology of how people react, when they don't want to do business with you?你甚至了解心理学的人们如何反应时，他们不想做生意吗？

The Psychological Difference Between Unsubscribers And Complainers Why do people complain?心理差异Unsubscribers而抱怨为什么人们抱怨吗？ Have you even thought about it?你甚至想什么呢？ The only time people complain is when they DON'T want to leave.唯一一次的人抱怨是当他们不想离开。 Complaining is their way of communicating to you to spruce up your act.抱怨是他们沟通的方式给你，美化你的行为。 (Read my article, Never Trust a Silent Customer.) （阅读我的文章，从来没有信托一种无声的客户。 ）

Unsubscribers, on the other hand are mostly either freeloaders (they came on because you offered something free), or they recognized themselves not to be your target audience. Unsubscribers ，另一方面大多是要么freeloaders （他们的，因为你提供了一些免费） ，或者他们不承认自己是您的目标受众。 You are never, ever, not in a million years, going to sell them anything.你是从未，而不是在一个100万年，去卖东西。 They are just keeping you from wasting your time with them.他们只是让你浪费您的时间与他们。 Understand this concept and you are on first base, but wait…we still have to get to second base.理解这个概念，你是第一个基地，但稍候...我们仍然必须去第二基地。

Second Base Comes Before First Base第二基地收到第一基地

Look at mum.看看妈妈。 When she told you to take the garbage out, you complained.当她告诉你采取的垃圾，你抱怨。 But did you ever unsubscribe?但你永远退订？ You didn't unsubscribe from mum because she was putting food on your plate.您没有退订妈妈，因为她是把粮食的板块。 If you knew what was good for that bottomless pit you called your stomach, you'd stick close to home.如果你知道什么是好是无底洞，你要求你的肚子，你会贴近家庭。 It's exactly the same with your customers.这是完全相同的同您的客户。 If you consistently give them information that is useful to them, they will stick with you through all the marketing messages you send them.如果您始终给他们有用的信息给他们，他们将继续坚持与您所有的营销信息传送给你。 Heck, they'll even buy!海克，他们就会买！

Don't Be A Bloomin' Miser With Your Information不要成为Bloomin '吝啬鬼与您的信息

You see this article.你看这一条。 It's not a couple of scraps that fell off the table.这不是一对夫妇的签名落在了桌上。 It is the full story.这是全面的故事。 Every plot, every twist and turn.每一个情节，每扭把。 That's what has kept you reading so long.这是一直你读这么久。 If you send out information that's half-baked, you get half-baked subscribers.如果您发送的信息，半生不熟的，你就会得到半生不熟的用户。 You've heard the saying, 'Pay peanuts and you get monkeys.'你听过的说， '薪酬花生，你会得到猴子。

Most advertising is fluff.大多数广告是绒毛。 Most marketing tells an incomplete story.大多数营销讲述一个完整的故事。 And most articles on the internet actually edit for space.和大多数的文章在互联网上实际修改的空间。 If you were selling a product, where would you stop your sales pitch?如果你是销售产品，在那里你会阻止您推销？ Would you count the words and say, stop at 300 words?你会指望的话，并说，停留在300字？ Sounds ridiculous, doesn't it?听起来可笑，不是吗？ So why is it different when you're selling a concept?那么，为什么不同的是当你销售的一个概念？ (At this point, you've read 718 words and are still reading. Doesn't that prove the point?) （在这一点上，你读过718字，但仍读。难道不是证明这一点？ ）

So How Much Do You Give?因此，有多少给你？

Lots and then when you're done, heap some more on the top.手，然后当你这样做，一些更堆的顶部。 Would you be happy if I left half the questions unanswered in this article?你会很高兴如果我离开一半的问题没有解决本文中？ As an expert in your field, you're way ahead of your customer.正如一位专家在您的领域，你是前进的道路你的客户。 Knowledge grows in leaps and bounds.知识增长的跨越式发展。 Why not give it away?为什么不给它呢？ Give away tons of the stuff, and you will find within yourself, an unending reservoir of information.放弃吨的东西，你会发现在你自己，无休止水库的资料。 If you give away loads, it means you have a lot more.如果你放弃负荷，这意味着你有更多的。 Inevitably, customers will see that and actually pay to learn more from you.不可避免的是，客户将看到，与实际支付，以了解更多您的意见。

To market to your customer, you must be a brand in their heads.以市场为你的客户，你必须是一个品牌在其头上。 And to be a brand, you must earn their respect.并成为一个品牌，你必须赢得他们的尊重。 The only way you can do that is to give them the full dope.唯一的办法可以做到这一点是让他们充分涂料。

Ask mum.卖出沉默。 How many recipes did she give away?有多少食谱，她放弃？ Would you live long enough to see the end of the recipe list, even if you lived to be a hundred?你会活足够长的时间看到结束的食谱名单，即使你活到100 ？ Is she the goddess of recipes, or what?她是女神的食谱，或什么？

The Curse Of The Unsubscribe诅咒的退订

Sales is a transfer of enthusiasm from one person to another.销售是一个传递的热情从一个人到另一个。 Say that out loud.说出来。 Most marketing doesn't have enough What's- in- it- for-me factor.大多数营销没有足够的What's在它为我的因素。 Most of it has no enthusiasm, and looks like it was written by someone who speaks Greek as a first language.大多数没有热情，看起来像有人写的谁讲希腊作为第一语言。

If your marketing, advertising or sales pitch is boring, your customer yawns.如果您的营销，广告或推销很无聊，你的客户打呵欠。 Several yawns later they leave, unsubscribe or make you a permanent resident on their delete list.几个打呵欠后，他们离开，取消或让你永久居民的名单中删除。 If you cannot be enthusiastic in the medium you choose to market, get a professional to do your marketing.如果您不能热衷于中等你选择市场，获得一个专业做您的营销。 This is your bread and butter, don't muck around with it.这是你的面包和奶油，不要淤泥与它周围。

It's Mindless Marketing Without Technology这是愚蠢的营销没有技术

Some customers jump ship because you aren't smart enough to use technology.有些客户跳槽，因为你是不是足够聪明利用技术。 Too many times, right after a client has attended a workshop, you sell them the same workshop again.太多次，右一个客户后，出席了一次研讨会，你卖给同一车间一次。 How dumb is that?如何愚蠢的是什么？ And dumber still is the fact that most people will try to work their lists by physically removing the names.和阿瓜仍然是一个事实，即大多数人将努力工作的名单消除身体的名字。

You cannot afford to make mistakes here.你就不能在这里犯错误。 Invest in software that filters through the mess and does it flawlessly, instead of you picking at names one by one on your list.投资于软件，通过过滤器的混乱和它完美无瑕，而不是在你挑选的名字一个接一个在您的名单。 This eliminates mistakes and gives you a clean list to market to.这消除了错误，给你一个干净清单市场。 Ergo, customers aren't mad, and your bank account is jingling away.英里，客户不是疯了，和您的银行帐户是叮当消失。

Customers Are Waiting To Be Led客户正在等待领导

Don't let the unsubscribers worry you.不要让unsubscribers担心你。 Customers want to improve their lives, their businesses and their careers.客户希望改善他们的生活，他们的企业和他们的职业生涯。 If you believe you can do that, tread the intelligent road by educating them in great detail.如果您认为自己能做到这一点，胎面的智能公路，教育他们进行了非常详细。

Put in all the goodies to make your customers stay.把所有的东西，使您的客户留下来。 If they're sick and tired of you, they'll complain.如果他们厌倦了你，他们就会抱怨。 They'll say NO.他们会说不。 Till then, you keep on marketing to them.至此，你继续销售它们。

It's that simple.就这么简单。

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