When The Stars Align - Choosing the Right Entertainment当星级赞同-选择正确的娱乐

Water into Wine No Water Into 3 times more potent than gasoline. 水变成酒没有水的3倍更有效比汽油。
This article shows how I was thoroughly laughed at by my friends when I told them cars would run on water...本文介绍了如何我是彻底地笑了我的朋友们时，我告诉他们，车将运行在水... but guess who's laughing now.但猜测谁是笑了。

Article source: http://www.ezinedir.com/ . 文章来源： http://www.ezinedir.com/ 。 Used with author's permission. 用作者的许可。

Savvy event producers follow the Golden Rule: know thy audience.精明的生产者的后续活动的黄金规则：知道你的听众。 When they set out to create a special event, the first thing they do is slip into the shoes of a typical guest.当他们着手创建一个特殊事件，第一件事，他们做的是滑鞋进入一个典型的住客。 Understanding their audience helps them choose the right location for the event, determine ticket prices, and select the proper advertising and promotional vehicles.了解他们的观众可以帮助他们选择合适的位置，事件，确定门票价格，并选择适当的广告和促销的车辆。

The same measured approach should go into selecting the entertainment.同样的测量方法应该进入娱乐选择。 The right band, comedian or speaker will drive ticket sales, help secure sponsors and generate the right amount of excitement, glitz and glamour for the occasion.正确的乐队，一位喜剧演员或将推动门票销售，帮助赞助商和生成适量的兴奋，浮华和魅力的时刻。 Indeed, the most carefully considered entertainer can reach far beyond the event, generate a great deal of publicity, and build equity for your client or cause.实际上，最认真审议艺人可以达到远远超出了活动，产生了大量的宣传，并建立公平为您的客户或事业。

Such was the case when we booked Jessica Simpson at a corporate event for Chicken of the Sea.这种情况当我们预订杰西卡辛普森在企业活动的鸡海。 Most of America had seen, or heard about the episode of MTV's "Newlyweds" in which Simpson, while eating out of a can of Chicken of the Sea, wonders aloud whether it is tuna or chicken.大多数美国看到或听到插曲的MTV的“新婚”的辛普森，而吃的鸡可以在海上奇观大声无论是金枪鱼或鸡肉。 This, along with many other gaffs, helped cement Simpson as America's favorite ditz.这与其他许多gaffs ，帮助水泥辛普森成为美国最喜爱的ditz 。

By agreeing to appear for Chicken of the Sea, Simpson showed she could laugh with us.同意出现鸡海，辛普森显示，她可以笑与我们联系。 And Chicken of the Sea laughed all the way to the bank.和鸡肉的所有海笑的方式向银行。 We secured her services for less than her usual rate and, though no press attended the event, a post-event release with photo generated press coverage worth an estimated $1 million dollars (ad space equivalent).我们担保她的服务不到她通常率和，虽然没有记者出席了活动，事件后发布的照片的新闻报道产生的价值估计为100万美元（相当于广告空间） 。 In our ten years of booking celebrities for events, this project had by far the best return on investment (ROI) for any client.在我们十多年的订票名人的活动，这个项目至今已经最好的投资回报率（ ROI ）为任何客户端。

"How can I possibly replicate that?" “我怎么可能复制呢？ ” you ask.你问。 Admittedly, Chicken of the Sea was very lucky.诚然，鸡海是非常幸运。 The planets and stars did align on that occasion.该行星和恒星也赞成在那次会议。 But the principle of relevance still applies.但是，关联原则仍然适用。 Producers must commit to researching talent for common touch-points.生产者必须致力于研究人才的共同触摸点。 Whether you capitalize on current events as they did, or you focus on which talent best matches your objectives, the more relevant your talent, the better it will serve your needs.您是否利用目前的事件一样，或者侧重于其中的人才最适合您的目标，更相关的人才，将更好地服务您的需求。 And, sometimes much more而且，有时更

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