When, Why, and How to Use Mailing Lists当，为什么，以及如何使用邮件列表

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I just found the answer to my long hours of Web 2.0 promotion.我刚刚找到的答案我很长时间的Web 2.0促进。 It's called Web2Submitter and it is a life saver.它叫做Web2Submitter它是一种生活的程序。 I am going to save at least 5 hours of submission time per week with this thing.我要节省至少5个小时提交每星期的时间与这件事。

Article source: http://www.kabish.com/ . 文章来源： http://www.kabish.com/ 。 Used with author's permission. 用作者的许可。

Mailing lists may be the cause of more heartbreaks than anyother single factor in mail order.邮寄名单可能会造成更多的heartbreaks比anyother单一因素邮购。 A poorly chosen list, a weakmailing and the high cost of mailing to a list can tax theoptimism of a new dealer very, very quickly.不善的选择清单， weakmailing和成本高的邮寄一份清单可以税theoptimism一个新的经销商非常，非常快。 Arm yourself withknowledge before embarking on a course like this!臂前withknowledge自己走上了一条当然喜欢这个！

Whether you should use a mailing list to sell your productdepends on several things:您是否应该使用邮寄名单出售您的productdepends的几件事：

Is it too complex an offering to be explained in a 30 word ad?这是过于复杂的产品加以解释30字的广告？

Can you afford to mail 200 to 1,000 pieces on the chance thatyou won't get a single order?你能承受的邮件200至1000件的机会thatyou不会得到一个单一的命令？

Can you make a profit selling your product to only two to twentypeople in a 1,000 piece mailing?你能否赚取利润销售您的产品，只需要两到twentypeople在1000件邮寄？

Will a re-order of your product be required, and can you makeyour re-orders pay for the losses you will likely get frommailing to a list?将重新为您的产品需要，并可以makeyour重新支付订单的损失您可能会得到frommailing一份清单？

Do you know enough to choose the right list for your offering?你知道足够的选择正确的名单为您提供？

It takes either great faith in your offering or great stupidityto mail with a list.它可以极大的信心在您的产品或伟大stupidityto邮件清单。 Most list companies today, specialize in"opportunity seekers" - people generally quite new to mail orderwho are either looking for a product to sell or an offer thatwill get them rich in a hurry.大多数上市公司今天，专注于“寻求机会” -人们普遍很新邮件o rderwho要么寻找一种产品出售或提供t hatwill让他们丰富着急。

Most of these "opportunity seekers" are engaged in chain lettertype schemes at some point, and they use mailing lists to make gains in their plans.大多数这些“寻求机会”从事链lettertype计划在某些时候，和他们使用的邮件列表，使成果在他们的计划。 Most of them lose money, but enoughpeople will try it once to make money, and these pie-in-the-skydreamers are the bread and butter for a lot of mailing listcompanies.他们大多数赔钱，但enoughpeople将尝试一次赚钱，这些馅饼式skydreamers是面包和奶油了很多邮寄listcompanies 。 Unless you have a truly superior offering for theseopportunity seekers, and you probably don't, they are not worthyour time and money.除非你有一个真正的上级提供的theseopportunity求职者，你很可能不这样做，他们不worthyour时间和金钱。 Most of them are unsophisticated dabblers.其中大多数是纯朴dabblers 。

Multi-level lists, offered by many companies, are truly aninteresting way to test response to an MLM offer.多层次清单，所提供的许多公司来说，是真正aninteresting的方式来测试针对传销提供。 Many MLMpeople like to write back - in their own handwriting - abouttheir successes and failures, and they will always respond to asuperior product.许多MLMpeople喜欢写回-在他们自己的笔迹- ab outtheir成功和失败，他们将永远回应as uperior产品。

Specialized product-buyers' lists can pull beautifully if theoffering is unique enough, and worth a try for merchandisemarketing.专门的产品购买者名单可以拉漂亮，如果theoffering是独一无二的不够，值得一试的merchandisemarketing 。

Regardless of what kind of mailing list you use, be very carefulin choosing a good list.无论什么样的邮寄清单时使用，是非常carefulin选择一个良好的清单。 Many are sold and resold to peoplemaking the very same offering, which is a waste of everyone'smoney.许多人出售，转售给peoplemaking非常相同的产品，这是一种浪费everyone'smoney 。 "Free" mailing lists are usually as good as their priceindicates. “自由”邮寄名单通常是不如他们的priceindicates 。 Check the guarantees.检查的保证。 Common sense will tell youwhich are good for you and which are good for the companyselling the lists.常识会告诉youwhich是对你有好处的，哪些是良好的companyselling名单。 And check to see how the lists are compiled.Are they people who have already bought something by mail, orare they merely people who indicated they might want to buysomething by mail?并检查看看名单compiled.Are他们的人谁已经购买的东西通过邮件， orare它们只是谁人表示，他们可能要buysomething的邮件？

In conclusion, we recommend that you never start any campaignwith a mailing list when advertising is so much cheaper.总之，我们建议您永远不会启动任何campaignwith邮寄清单时，广告是如此便宜得多。 Whileit may prove to be more profitable than advertising, keep thisrule in mind: Whileit可能证明更有利可图比广告，保持thisrule铭记：

When you're ready to try a mailing list, be fully prepared tolose every penny you spend in buying and mailing that list,because it could happen.当你准备尝试的邮寄名单，作好充分准备tolose你每一分钱花在购买和邮寄名单，因为它可能发生。

Copyright 2004 by DeAnna Spencer版权所有2004年迪安娜斯宾塞
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