Why Insight and Flexibility is More Important than Perseverance in Marketing为什么洞察力和灵活性更重要比毅力，营销

Attention: To All Business Owners Who Want More Sales... 注意：给所有业主谁想要更多的销售...
Here's 3 Reasons Why you must read this entire letter... 1.这里的3原因您必须阅读整本信... 1 。 If you are running any type of business then knowing how to write ads is a MUST!如果您正在运行任何类型的业务然后知道如何撰写广告是必须的！ Fail at this and you'd be better off keeping your day job! 2.在这个失败，你会得到更好的关闭使您的日常工作！ 2 。 The tool you're about to discover requires little to NO skill and guarantees you'll be to create all of the ad copy you could ever need for any marketing promotion you create! 3.该工具你发现大约需要很少或几乎没有的技能和保证您将创建的所有广告文案以往任何时候都可以不需要任何市场推广创建！ 3 。 You'll be shown how to Write or even Re-Write your own Sales Letters from scratch before you leave this page!您将如何显示收件，甚至重新撰写您自己的销售信函从头开始之前，你离开这个网页！

Article source: http://www.wahmtalkradio.com/ . 文章来源： http://www.wahmtalkradio.com/ 。 Used with author's permission. 用作者的许可。

Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.营销成功不仅需要深入了解产品或服务能够成功地销售，而且灵活的营销产品或服务。

This is one of the marketing principles that doesn't seem to be taught successfully.这是一个营销的原则，似乎没有教成功。 Too many times, the "marketing gurus" will promote a type of marketing that has worked for them to the exclusion of all other types of marketing.太多的时候， “营销大师”将推动型的营销工作已经为他们排除所有其他类型的市场。

Now the type of marketing they promote may very well have worked well for them, but it is folly to believe that one marketing method and one marketing method only will work for every product or service everywhere.现在的类型，他们的营销推广很可能行之有效的，但它是愚蠢的认为，一个市场营销方法和营销方法不仅会为每个工作产品或服务无处不在。 This just is not the reality as marketing methods can be as unique as the products and services that are marketed.这只是不是现实的市场营销方法也可以作为独特的产品和服务市场。

Innovation, creativity and flexibility are needed in any type of marketing efforts.创新，创造性和灵活性，需要在任何类型的营销方面的努力。 Trying several types of marketing is usually the best method of eliminating marketing methods that fail, and determining which marketing methods are successful.尝试几种类型的营销通常是最好的方法是消除营销方法失败，并且确定哪些营销方法是成功的。

Online business or any type of business for that matter demands perseverance and determination.在线业务或任何类型的业务需求这一问题毅力和决心。 Perseverance and determination are also promoted heavily by the marketing gurus.毅力和决心也促进了大量的营销大师。 However, perseverance and determination does NOT mean sticking with a marketing method that is incorrect for the product or service or NOT producing any results.然而，毅力和决心并不意味着坚持与营销方法，是不正确的产品或服务，或没有产生任何结果。 It does not mean continuing self-defeating marketing methods over and over at a loss each and every month.这并不意味着继续弄巧成拙营销方式，多处于亏损状态的每一个月。

To prove a point about the misconceptions sometimes promoted by the marketing gurus and the misconceptions others may have about perseverance in general, I've used two actual case studies below:为了证明一点的误解，有时提倡的营销大师和误解，则可能有大约毅力，一般来说，我用两个实际案例如下：

A. Case Study #1 is a young male who started an online business many years ago promoting marketing resources and marketing strategies.字母a.为例＃ 1是一个年轻的男性谁开始了网上办公许多年前促进营销资源和营销战略。 He had many fine offerings that were of great value, as he spent much time and energy researching and developing resources.他有许多精美的产品，有极大的价值，因为他花了很多时间和精力研究和开发资源。 He read many manuals from marketing gurus, who stressed a lot on list building and e- mail marketing.他看过许多从营销手册大师，谁强调了很多名单建设和电子邮件营销。

This young man, following the marketing guru's advice, spent much time and energy for years, e-mailing others relentlessly, swapping ads for further exposure, writing articles in other newsletters and e-zines, and trying every "trick" of e-mail marketing to no avail.这个年轻人之后，营销大师的意见，花了很多时间和精力来，电子邮件等无情，交换广告，进一步暴露，写文章的其他通讯和e - zines ，并尽一切努力“帽子戏法”的电子邮件营销无济于事。 He also persisted in this strategy as he had taken to heart the principle of "never quitting" quite literally, which the gurus had promoted so heartily to him.他还坚持这一战略，因为他采取的心脏“的原则，决不放弃”毫不夸张，而大师曾这样由衷地促进了他。

He lost quite a great deal of time and money until he noticed that his Web site had been ranking quite well in the Search Engines (after all, he had great content).他失去了相当大量的时间和金钱，直到他发现他的网站一直高层相当不错的搜索引擎（毕竟，他有很大的内容） 。 Most of the few sales he had been making were coming directly from his Web site, despite the fact that he did not believe in (and dreaded) Search Engine marketing!大多数几年的销售，他已经作出了直接来自他的网站，尽管事实上，他不认为在（和可怕的）搜索引擎营销！ He rethought the whole process and his approach, and began focussing on marketing his resources strictly from his Web site, applying his perseverance and determination to that, with incredible success ever since!他重新考虑整个过程和他的办法，并开始把重点放在市场营销资源，严格他从自己的网站，运用他的毅力和决心，以难以置信的成功从此！

B. Case Study #2 is a middle aged female who approached the marketing somewhat differently, as she had read a manual from a different marketing guru.湾为例＃ 2是一个中年女性谁走近市场有所不同，因为她读了一本手册从一个不同的营销大师。 She was promoting a customized service, rather than a product, and the guru, whose advice she followed, firmly believed in Search Engine marketing, and Search Engine marketing alone.她是促进个性化服务，而不是一个产品，和大师，她的意见后，坚定地认为搜索引擎营销和搜索引擎营销就有。 She spent literally tons of money, and tons of time, getting her Web site to the top of the Search Engines.她花字面吨的钱，吨时间，让自己的网站上顶端的搜索引擎。

Like Case Study #1, she felt that if she only gave it enough time, and persevered, sales would be made.像为例＃ 1 ，她认为，如果她只给它足够的时间，并坚持不懈，销售将。 As time went on, she discovered that most of her sales were being made through her e-mail marketing.随着时间的推移，她发现她的大部分销售正在通过她的电子邮件营销。 Her articles, ad swapping, and other e-mail marketing efforts (she published routinely her own newsletters and e-zines), were leading to more clients than those which were attained off her Web site.她的文章，广告交换，和其他电子邮件营销努力（她经常发表自己的通讯和e - zines ） ，会导致更多的客户比那些实现了自己的网站上。 In her case, e-mail marketing was the "key" to success, but she also was following the mandates of the wrong marketing guru.在她的情况下，电子邮件营销是“钥匙”的成功，但她也被下面的任务的错误营销大师。

The above two studies highlight the folly of blindly following the mandates of any marketing guru.上述两个研究突出的愚蠢盲目的任务之后的任何营销大师。 While many do have good solid advice to give, the business owner must possess enough flexibility to test many methods.虽然许多人都具有良好的坚实的意见，给予了企业所有者必须拥有足够的灵活性，测试方法很多。 Creativity and an open mind help immensely when determining marketing methods.创造力和开放的心态帮助极大时确定的营销方法。

Perseverance and dedication are important, of course.毅力和奉献精神是非常重要的，当然。 But they must be applied correctly, along with flexibility and innovation, for success to occur in a business.但是，他们必须正确应用，加上灵活和创新，成功发生在一个企业。 All avenues should be pursued with perseverance and dedication and then choices of marketing methods made based upon the results.所有的渠道应该追求的毅力和奉献精神，然后选择的营销方式基础上取得的成果。 After all, results are what make a marketing method successful!毕竟，结果是什么使营销方法成功！ Without results, any marketing method is a dismal failure.如果没有结果，任何营销方法是一种失败。

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