Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers为什么即时满意的营销谴责企业失去90 ％的潜在客户

Three Powerful Reasons You Need To Check Out Michael's Traffic Videos 三种功能强大的理由，您需要检查了迈克尔的交通视频
* Simple (yet cunning) techniques that get your site on the map as fast as humanly possible and send masses of hungry buyers to your pages *简单（但狡猾的）技术，让您的网站在地图上快人的可能和发送饿了群众的买家到您的网页

Article source: http://www.how-to-make-money-online.info/ . 文章来源： http://www.how-to-make-money-online.info/ 。 Used with author's permission. 用作者的许可。

Most businesses target only people "ready-to-buy".大多数企业只针对人“随时买” 。 These hot prospects are "Now Buyers" because they've been inching closer to a decision for some period of time.这些热点的前景“现在买家” ，因为他们已经逼近决定一段时间。 They're just about ready to spend cash.他们只是对愿意花费现金。 Advertisers target "Now Buyers" because the pressure is on to make sales immediately.广告客户的目标“现在买家” ，因为面临的压力是要立即进行销售。 And, they know these prospects are most qualified, from a timing standpoint.而且，他们知道这些前景是最有资格的，从时间的角度来看。

The selling situation gets more complicated when similar products or services are offered by competitors.销售状况得到更加复杂时，类似的产品或服务所提供的竞争者。 Typically, buyers cannot differentiate one provider from another.通常情况下，买家不能区分一个从另一个供应商。 So, the final decision eventually defaults to (lowest) price.所以，最后决定最终默认为（最低）价格。

Two problems are operating concurrently: 两个问题同时作业：

1. 1 。 The advertiser has failed to convince the buyer exactly why they should buy from them specifically. 广告客户未能说服买方到底为什么他们应该买他们的具体。

2. 2 。 The advertiser has failed to understand human nature and the mental process a prospect goes through before making the purchase.广告客户已经无法理解人类的本性和心理过程的前景经过前购买。 Consequently, the marketing approach is too narrowly focused.因此，营销方式过于狭窄的重点。 This results in missed sales opportunities.这样的结果是错过了销售机会。

Fortunately, both problems are easily solved by a single strategic approach.幸运的是，这两个问题很容易解决的一个战略方针。

Any buying decision follows a series of educational events experienced by the buyer.任何决定购买如下一系列的教育活动所经历的买方。 Depending upon the actual product or service, time-frames can perhaps be as short as a day or two for minor purchases to as long as a couple of years for major purchases.取决于实际的产品或服务，时限也许可以作为短期的一，两天的未成年人购买，只要几年的主要购买。 Actual time aside, these milestones are reached before any final purchase.实际时间之外，这些里程碑之前达成任何最终购买。 I call this series of educational milestones as Points A to Z Along The Educational Spectrum.我呼吁这一系列的教育里程碑的点A到Z随着教育谱。

At point A, the prospect gets the first idea to buy what you sell (or to switch vendors).在A点，得到的前景构想的第一个购买您所销售的产品（或交换机厂商） 。 At point Z, the prospect becomes your customer and money changes hands.在点Z的前景成为您的客户和资金变化的手中。 In between, your prospect goes through an educational process.在这期间，你的前景经过一个教育过程。

As a vendor, you need to participate and facilitate that process.作为一个供应商，你需要参与和推动这一进程。 It's your job to educate your prospect with enough information on an ongoing basis.这是你的工作，教育你的前景与足够的信息，在持续的基础上。 And, you do this by incorporating, every step of the way, the Marketing Equation, as outlined in other MYM On-Demand newsletters and programs.而且，你这样做把，每一步， 市场营销方程中所阐述的其他答疑按需通讯和程序。

With each contact point you make, you attract the attention of your prospects, engage them, then provide them with relevant, important information that builds a case for your product, service, and business.每个联络点你，你吸引您的潜在客户，让他们参与，然后向他们提供相关的，重要的信息，建立个案为您的产品，服务和业务。 The information should be complimentary, fulfilling the prospect's response to your risk-free offers.信息应互补，实现前景的反应，您无风险提供。

Education can be presented through letters, post cards, emails, reports, fact sheets, comparisons, newsletters, e-zines, white papers, videos, CDs/DVDs, web sites, seminars, webinars, digital video streaming, personal contact, etc. The important concept to remember is to make these "touch-point contacts" on a periodic basis without fail.教育可以通过提交信件，明信片，电子邮件，报告，概况介绍，比较，通讯，电子zines ，白皮书，录像，光盘/ DVD光盘，网站，研讨会，网络研讨会，数字视频流，个人联系等最重要的概念要记住是使这些“接触点接触”定期不失败的。

This does several things.这几件事。 It endears the prospect to you because you're seen to be extremely adept at helping with the decision-making process.它的前景endears给你，因为你是被视为极其善于帮助决策过程。 Also, you position yourself as the well-informed expert.另外，您的立场自己的消息灵通的专家。 Most importantly, you're perceived as someone who truly understands your prospect's situation.最重要的是，你会被视为某人谁真正了解您的前景的情况。 This means you're best situated to help solve the problem, fill the need, or meet the desire.这意味着你是最好的坐落，以帮助解决这个问题，需要填补，或满足欲望。

Here's a question for you.这里有一个问题想问你。 Do you focus on just "Now Buyers", who account for only 1% to 5% of all prospects, or do you target "All Buyers"?你只集中谈“现在买家” ，谁只占1 ％至5 ％的前景，或你的目标： “所有的买家” ？

Don't abandon the plum tree just because some of the fruit is still green.不要放弃李子树只是因为一些水果仍是绿色。 Nurture your prospects.培养您的潜在客户。

After they respond to your ad, make the effort to keep in touch with them, for as long as it takes to convert them to a sale.当他们回应您的广告，作出努力，以保持与他们联系，只要需要他们转化为一个出售。 Collect their contact information and develop an automated hopper system.收集他们的联系信息，并建立一个自动料斗系统。 Understand that every prospect you meet is somewhere between A and Z along the Educational Spectrum.明白，每一个前景是你满足之间的某个地方和Z沿着教育谱。

It's your job, as a strategic marketer, to guide them, I like to say, "until they buy or until they die". Your available target market is bigger than you think.这是你的工作，作为一项战略营销，引导他们，我喜欢说 ， “ 直到他们购买或直到他们死去。 ”您的目标市场提供大于你的想法。 This process will insure that the huge pipeline of "All Buyers" flows right towards your business so you can monopolize your marketplace.这一过程将确保庞大的管道“所有买家”流动有权对您的业务，因此您可以垄断的市场。

Good luck with your marketing efforts.祝你好运与您的营销工作。

About The Author: 作者简介：
Marc Gamble, the author, teaches business owners, entrepreneurs, and professionals how to acheive bigger, bottom line results from their advertising & marketing efforts without spending more time, effort, or money.马克宝洁，作者，教导企业主，企业家和专业人员如何实现更大，底线结果从他们的广告和营销工作，而没有花费更多的时间，精力，或金钱。 Learn marketing strategies and tactics to separate yourself from your competition and become the obvious choice to do business with. To learn more about how to improve your own Marketing Efforts and Achieve Better Results, visit: http://www.MYMOnDemand.com/vpc1_mgnm了解市场营销战略和战术，以自己单独从您的竞争，并成为显而易见的选择，以做生意。 若要了解更多关于如何提高自己的营销努力和取得更好的结果，请访问： http://www.MYMOnDemand.com/vpc1_mgnm
Email: mgamble@mymondemand.com电子邮件： mgamble@mymondemand.com

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