Words that Sell话卖

An Ad Spy Tool And Keyword Conversion Tracker Claim Your FREE Niche Finder & Keyword Tracker Account 广告间谍工具和关键字转换跟踪您的免费索赔利基搜索与关键字跟踪帐户
HexaTrack Is An Ad Spy Tool And Keyword Conversion Tracker All Rolled Into One. HexaTrack是一个广告的间谍工具和关键字转换跟踪所有合而为一。 Our Ad Tracker Will Help You Find Profitable Niches And Affiliate Offers.我们的广告跟踪将帮助您找到有利可图的利基及其子公司提供。 With HexaTracks Conversion Tracker, You Will Discover The Exact Long Tail Keyword That Converted!随着HexaTracks转换器，你会发现确切的长长的尾巴关键字的转换！

Article source: http://www.advisortoday.com/ . 文章来源： http://www.advisortoday.com/ 。 Used with author's permission. 用作者的许可。

We all know the English language contains hundreds of thousands of words.我们都知道英语包含数以十万计的话。 But did you know that only 21 of them can easily sell your clients?但你知道，只有21人可以轻易地出售您的客户？ Yes!是！ It's true.这是真的。 When you know what these proven words are and how to use them to your company's benefit, you'll save both time and money when selling to prospects.当你知道这些证明的话，以及如何利用它们来贵公司的利益，您可以节省时间和金钱时，销售前景。 In fact, once you master the use of these 21 words, your business will quickly get the results it deserves.事实上，一旦你掌握了使用这21个字，您的企业将很快得到应有的结果。 (Hint: this paragraph contains 10 of the 21 words. Did you spot them all?) （提示：本段包含10个21字。你点呢？ ）

What's in a Word?是什么在Word ？

The exact words you use in your company's marketing materials can make the difference between success and failure.确切的话中使用贵公司的营销材料可以区别成功与失败。 Choose the right words and your prospects will find you and your company irresistible.选择正确的话，您的前景将找到您和您的公司不可阻挡的。 Choose the wrong words and you'll spend most of your time convincing prospects to do business with you.选择错误的话，你会花大部分的时间令人信服的前景做生意与您联系。 Why waste your time selling prospects on your products or services when you can let strategically written marketing pieces do the work for you?为什么要浪费你的时间销售前景的产品或服务时，您可以让市场营销战略的书面件做这项工作吗？ When it comes to writing marketing pieces, your word choices do matter.当谈到写营销件，你的话做的选择问题。 Following are the top 10 of the 21 words that sell.以下是前10名的21个字，销售。 Use them wisely and watch your marketing response rates soar.他们明智地使用和观看您的营销响应率飙升。

The Top 10 Words that Sell十大关键词，销售

1. 1 。 You/your - "You" is the most powerful word in the English language.你/你的-“您”是最强大的文字均用英文写成。 It's more powerful than the word "money;" it's more powerful than the word "sex."它的功能更强大的比“金钱”的功能更强大的比“性别。 ” Prospects want to feel as if you're talking to them directly, and the word "you" accomplishes just that.展望想感觉到如果你说话直接向他们，并用“你”实现了这一点。 So instead of writing, "Our clients report increased productivity as a result of using the Widget 2100," write, "You will experience increased productivity as a result of using the Widget 2100."所以不是写作， “我们的客户提高生产力报告，由于使用的小工具2100年， ”写“ ，你会体验生产力的提高，由于采用部件2100年。 ” Keep every sentence in your prospect's perspective.请每个句子中的前景的看法。

2. 2 。 Money - Ask people what they wish they had more of, and chances are they'll say "money."钱-卖出人们他们希望他们有更多和机会，他们会说“赚钱。 ” People love to save money just as much as the love to earn it.人们喜欢省钱一样的爱就是为了赚钱。 So if a benefit of your product or service is that it saves people money or helps them earn more money, state it along with a monetary figure people can grasp.因此，如果造福您的产品或服务是它节省的人金钱或帮助他们挣更多的钱，状态随着货币数字的人能够把握。 For example: "Using the Widget 2100 saves you money - over $5000 per year!"例如： “用2100年的部件可以节省您的钱-超过5 000美元，每年！ ”

3. 3 。 Health/healthy - The second thing people wish they had more of is good health.卫生/健康-第二件事的人希望他们更多的是身体健康。 People want products and services that are going to either improve their health or not negatively impact it.人们想要的产品和服务，将可以改善他们的健康或不产生负面影响。 For example: "Vitamin X improves your health and well being by…" or "Pesticide Y has no known health implications," or "Product Z is part of a healthy diet."例如： “维生素X改善您的健康和幸福的... ”或“农药Y没有已知的健康的影响” ，或“ Z是产品的一部分，健康的饮食习惯。 ”

4. 4 。 Guarantee/guaranteed - By nature, most people are not risk takers.保障/保证-由于其性质，大多数人都不会冒险者。 They want assurance that they're not wasting their money and that your product or service can live up to its claims.他们要保证他们不浪费他们的金钱和您的产品或服务能实现其债权。 By giving some sort of guarantee, you put prospects at ease and make them trust you.通过给予某种形式的保证，你把前景放心，让他们信任你。 For example: "We're so confident the Widget 2100 will work for you that we offer a full money-back guarantee."例如： “我们很有信心在2100年将部件为您的工作，我们提供了一个充分退款保证。 ”

5. 5 。 Easy/easily - Between 40+ hour workweeks and increasing demands at home, people want things that are easy.轻松/轻松-在4 0+小时工作周和日益增加的需求在家里，人们想要的东西很容易。 They don't want products or services that are going to make their life more difficult.他们不想产品或服务，将会使他们的生活更加困难。 So always state how easy your company makes things.所以总是容易状态如何使贵公司的事情。 For example: "The Widget 2100 makes it easy for you to…" Or, "With the Widget 2100, you can easily remove spots from your carpet once and for all."例如： “ 2100年的部件可以很容易地通过你... ”或者， “随着2100年的小装置，你可以轻松地删除景点从您的地毯一劳永逸的。 ”

6. 6 。 Free - Everyone loves getting something for nothing.自由-每个人都喜欢的东西越来越没有意义。 That's why the word "free" continues to be one of the top selling words of all time.这就是为什么这个词“自由”仍然是最畅销的话所有的时间。 Realize that the free offer doesn't have to have a high monetary value, just a high perceived value.认识到，免费提供不一定要具有较高的货币价值，只是一个高感知价值。 Some freebies that work include: "Free consultation," "Free estimate," "Free report," "Free shipping," and "Buy one get one free."一些免费的工作包括： “免费咨询” ， “自由估计” ， “自由的报告” ， “免费送货” ，以及“买一送一” 。

7. 7 。 Yes - Face it, you love being told "yes," don't you?是的-面对现实吧，你爱被告知“是啊， ”是不是？ "Yes" means you have permission, you were right, or you can get what you want. “是啊”是指您有权限，您是正确的，或者您也可以得到你所希望的。 "Yes" is one of the most pleasing words to the human ear. “是”是最令人高兴的话人耳。 So tell your prospects "yes" often.所以告诉你的前景“是”常常。 For example, in your marketing materials, you can ask a series of positive yes/no questions, and then write, "If you answered 'yes' to any of these questions, then the Widget 2100 is what you've been searching for."例如，在您的营销材料，你可以问了一系列积极的是/否的问题，然后写： “如果你回答'是'的任何这些问题，那么2100年的部件是您一直在寻找。 “

8. 8 。 Quick/quickly - In today's microwave age society, people want things quickly.快速/快速-在今天的微波时代的社会，人们想要的东西很快。 They don't want to wait weeks or even days for the results you promote.他们不想等待几个星期甚至几天的结果你促进。 They want to know they'll see a quick return for their investment now.他们想知道他们会看到一个快速回报的投资现在。 So while the perception of quick results may vary from person to person, as long as you know that your product or service is quicker than something else, state it.因此，尽管看法立竿见影的效果可能会因人而异，只要你知道你的产品或服务的速度比别的国家它。 For example: "Lose weight quickly," "Make money quickly," and "Quick and tasty meals from your own kitchen."例如： “快速减肥” ， “赚钱快”和“快速，可口的膳食从您自己的厨房里。 ”

9. 9 。 Benefit - Most written marketing pieces do state the benefit of the product or service; however, they neglect to actually use the word "benefit."效益-大多数的书面营销件，国家利益的产品或服务;然而，他们忽略实际使用单词“中受益。 ” When people read the word "benefit," they subconsciously perk up.当人们阅读单词“受益” ，他们下意识地活跃起来。 They know they're about to learn something that will impact their life, so they want to know more.他们知道自己要学习的东西会影响他们的生活，所以他们想更多地了解。 For example, "As an added benefit to this product, you get (state the benefit)."例如， “作为一个附加的好处是此产品，您可以获得（国家利益） 。 ”

10. 10 。 Person's name - People love to hear the sound of their own name and they love to read their name in print.人的名字-人们喜欢听到的声音，自己的名字和他们喜欢阅读他们的名字打印。 That's why so many souvenir shops sell personalized items—from magnets to coffee mugs.这就是为什么如此众多的纪念品商店出售的个性化项目，从磁铁，咖啡杯。 Including the prospect's name in a marketing piece, especially in the middle of the sentence, boosts attention levels.包括前景的名字在销售一块，尤其是在中间的一句，注意提高水平。 For example, "As you can see, Steve, the Widget 2100 makes perfect sense for your needs."例如， “你可以看出，史蒂夫， 2100年的部件完美的意识使您的需求。 ”

The Remaining 11其余11

The other eleven words that sell are: 1) Love, 2) Results, 3) Safe/safely, 4) Proven, 5) Fun, 6) New, 7) Save, 8) Now, 9) How-to, 10) Solution, and 11) More.其他11话，销售是： 1 ）爱， 2 ）结果， 3 ）安全/安全， 4 ）成熟， 5 ）趣味， 6 ）新建， 7 ）保存， 8 ）现在， 9 ）如何， 10 ）解决方案，和11 ）更多。 While synonyms to these 21 words are acceptable, synonyms are not as powerful as the actual word itself.虽然这些同义词21个字是可以接受的，同义词没有强大的实际词本身。 So in order to not appear redundant in your marketing piece, use the appropriate word wisely, and don't overdo it.因此，为了不会出现在您的多余的一块市场，使用适当的词明智的，不要过分信赖于它。

As your marketing writing prowess increases, consider combining words that sell in the same sentence.正如您的营销写作能力的增加，考虑结合起来的话，销售的同一句话。 For example, maybe your product works "quickly, safely, and easily."例如，也许您的产品工程“快速，安全，方便。 ” Or, perhaps your service makes cooking "easy and fun."或者，也许您的服务使烹饪“容易和有趣。 ” Or, are your "proven results guaranteed"?或者，是你的“保证证明结果” ？ You get the idea.你的想法。 Since short marketing pieces are more powerful than long one, make sure every sentence packs a punch.由于短期营销的作品更强大的多长，确保每一句话包一拳。

When you use these 21 words in every marketing piece, you quickly increase your prospect's interest in what you write, which ultimately leads to more money for you.当您使用这21个字每一块市场，你迅速增加您的前景有兴趣你写什么，最终导致更多的钱为你。 So master the use of these proven words now.因此，掌握了使用这些话现在证明。 Doing so, dear reader, gives you the easy solution to achieve high marketing response rates you've been waiting for.这样做，亲爱的读者，让您简单的解决方案实现高市场营销的响应率您一直在等待。

Can you do it?你能做到这一点吗？ Yes!是！ And you're going to love the results.和你爱的结果。 Guaranteed!保证！

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