Work Smarter: New Opportunities with Internet Market Research聪明的工作：新的机遇与互联网市场研究

Three Powerful Reasons You Need To Check Out Michael's Traffic Videos 三种功能强大的理由，您需要检查了迈克尔的交通视频
* Simple (yet cunning) techniques that get your site on the map as fast as humanly possible and send masses of hungry buyers to your pages *简单（但狡猾的）技术，让您的网站在地图上快人的可能和发送饿了群众的买家到您的网页

Article source: http://www.functionfox.com/ . 文章来源： http://www.functionfox.com/ 。 Used with author's permission. 用作者的许可。

The most integral part of any marketing initiative is market research.最不可分割的一部分的任何营销活动的市场调研。 Comprehensive market research identifies the wants and needs of your potential target market, but also provides information that creates strategic and informative business decisions to target your most profitable market.全面的市场调研确定了需求和欲望的潜在目标市场，而且还提供信息，创造的战略和丰富的商业决定来配置您的最有利可图的市场。

Market Research Collection 市场调研收集

Where does this information come from?如果这个信息是从哪里来的？ What are the most common means of conducting market research?什么是最常见的手段进行市场研究？ Focus groups and questionnaires are two well-established methodologies.重点小组和调查问卷有两个既定的方法。 Both have the ability to record and examine quantitative and qualitative factors such as verbal and visual information.双方有能力，以记录和研究的定量和定性因素，如语言和视觉信息。 However, are they fully reliable as untainted sources of marketing information?然而，他们是完全可靠的消息来源作为污点的营销信息吗？ There are a number of factors which may blemish these research results:还有一些因素可能会玷污这些研究成果：

* Focus Groups: Participants may alter their own answers to mimic the responses by other participants, or they may be inadvertently influenced by focus group moderators. *焦点团体：与会者可能会改变自己的答案，模仿的答复其他参与者，或者他们可能会在无意中影响的重点小组的主持人。

* Questionnaires: Survey questions, formatting, & content may influence participants to select one answer over another. *问卷调查：调查问题，格式与内容可能会影响参与者选择一个答案另一个。 Distractions while completing the survey may also produce biased information.分心同时完成的调查也可能会产生偏见的信息。

In contrast to these two traditional research methods, a relatively new form of conducting marketing research exists, gathering information online and serving up timely, accurate, and - most importantly - unbiased data, directly from your target market.相反，这两个传统的研究方法，一个相对较新的形式进行市场调研存在的，网上收集信息和服务了及时，准确，和-最重要的-不带偏见的数据，直接从您的目标市场。 Sound too good to be true?声音太好是真的吗？ Not at all.别客气。

Internet Market Research Collection 互联网市场调研收集

The Internet has opened the door and reset the bar for market research.互联网已经敞开了大门，并设酒吧市场调研。 Sometimes still (erroneously) classified as a new marketing medium, the Internet is growing at the astonishing rate of 60,000 new web sites per day!有时仍然（错误地）列为新的营销媒介，互联网上越来越多的惊人速度60000新网站每一天！ Virtually all markets and languages show continuous activity and growth.几乎所有的市场和语言展示活动，并不断增长。 Gathered within this environment of high speeds, low costs, and near perfect anonymity, Internet market research is proving to be increasingly viable and insightful when conducted independently, or as a valuable complement when integrated with more traditional marketing research methodologies.聚集在此环境下高速，低成本，和近乎完美的不愿透露姓名的互联网市场的研究证明是可行的和越来越多见地时，独立进行的，或者作为一个宝贵的补充时，与较传统的营销研究方法。

Roughly 450 million online searches occur each day (JupiterResearch, 2005).大约有4.5亿在线搜索每天发生（ JupiterResearch公司， 2005年） 。 Search engines like Yahoo!, AOL, MSN, Ask Jeeves, and the ubiquitous Google capture and record the exact phrases that searchers are using to find a specific product or service.像搜索引擎雅虎，美国在线，微软， Ask Jeeves公司，和无处不在谷歌捕捉和记录的确切词组搜索使用的是找到一个具体的产品或服务。 Search engine users, typing unprompted words and phrases into empty search engine fields, are impartial and uninfluenced when conducting their searches.搜索引擎用户，打字自发的单词和词组到空的搜索引擎领域，是公正的，不受其时，进行搜查。

Consequently, the information gathered and leveraged from this medium is invaluable from a marketing research perspective.因此，收集到的资料和杠杆从这个媒介是非常宝贵的营销研究的观点。 Imagine gathering impartial information from literally millions of people - each day - and basing your marketing campaigns on this data.想象一下，公正的信息收集从字面上数以百万计的人-每一天-并根据您的营销活动就这一数据。 In most cases, it is used for search engine optimization (SEO), to enhance the effectiveness of a web site for certain keywords and phrases highly searched for online.在大多数情况下，它是用于搜索引擎优化（ SEO ） ，提高效力的一个网站，为某些关键字和词组高度的在线搜查。 However, as the power of this marketing research is increasingly being discovered and recognized, it is also being used to power a wide range of offline activities.然而，由于权力的这种营销研究正越来越多地发现和确认，它也是被用来功率范围广泛的离线活动。

So What, You Ask? 因此，什么，你问？

Well, considering that online research drives 70 percent or more of offline purchases (iMedia, 2004), it's undeniable that having a highly visible and functional web presence is vital.那么，考虑到网络驱动器的研究百分之七十以上的离线购买（ iMedia ， 2004年） ，但不可否认的是，有一个非常明显和功能网络的存在是至关重要的。 An optimized web site ensures that it is ranked high in the search engines for particular search phrases.一个优化的网站保证，这是高的排名在搜索引擎特定的搜索词组。

Ranking highly in search results is extremely effective in ensuring that potential customers will find you at the most opportune time within the buying cycle - when they are ready to learn, compare, and of course, buy!高度排名在搜索结果中是极为有效地确保潜在客户，将为您找到最合适的时间内购买周期-当他们愿意学习，比较，当然，买！ This is critical to any organization with an online presence.这一点至关重要，任何组织与网上的存在。

How else can better research and SEO help your business?否则怎么能更好地研究和搜索引擎优化帮助您的企业？ It can increase lead generation, reduce operational costs, increase customer loyalty, improve partner or channel development, and offer extensive market analysis.它可以增加导致发电，降低运营成本，提高客户的忠诚度，提高合作伙伴或渠道开发，并提供广泛的市场分析。

Lesser Known Uses Of Internet Market Research 鲜为人知利用互联网市场研究

Let's take a look at offline marketing activities as well.让我们来看看在离线营销活动。 Not only can online research be used for web site development, but it can also be a great benefit for many areas used within integrated marketing communication (IMC) elements such as advertising, PR, interactive communication activities, and numerous other business functions.这不仅可以在线研究可用于网站的发展，但也可以是大有裨益的许多领域内使用整合营销传播（执监委）元素，如广告，公关，互动交流活动，以及众多的其他业务功能。 Here are just a few examples:这里列举了几个例子：

* Branding: Increase your profile and brand awareness. *品牌：增加您的个人资料和品牌知名度。 Sixty percent of searchers' brand opinions were changed or enhanced as a result of online research (American Interactive Consumer Survey, 2004).百分之六十的搜索品牌的意见改变或提高，由于在线研究（美国交互消费者调查， 2004年） 。 SEO market research can be used to correctly understand the behavior of your target market.搜索引擎优化市场研究可以用来正确理解的行为您的目标市场。 By using keyword research that reflects your brand positioning, you can both enhance your brand and increase your chances of getting found by web searchers.通过使用关键字的研究，反映了你的品牌定位，你既可以提高您的品牌和提高的机会越来越发现，网页搜索。

* Competitive Analysis: Discover your market position. *竞争分析：了解您的市场地位。 Market research can determine how your company and products measure alongside your industry competitors.市场研究才能确定如何您的公司和产品的措施与你的行业竞争对手。

* New Opportunities: Satisfy your potential customers. *新机遇：满足您的潜在客户。 Research can provide insight into new market opportunities you may never have discovered.研究可以提供深入了解新的市场机会，您可能从未发现。 As well, research can identify new business ventures, and offer the possibility to streamline your business processes.同时，研究能够找出新的商业企业，并提供了可能性，以精简的业务流程。

* Public Relations: Be research ready. *公共关系：要研究做好准备。 A press release can benefit from market research by ensuring that the appropriate content and language is used, allowing your target market to find it quickly and easily.一份新闻稿可以受益于市场调研，确保适当的内容和语言使用，让您的目标市场找到它快速，方便地。 With 98 percent of journalists performing research online (PR Web, 2005), take advantage of this opportunity, and have an online press release optimized with extensive market research.随着百分之九十八的记者进行研究在线（公关网络， 2005年） ，利用这个机会，并有一个在线优化新闻稿广泛的市场调研。

* Investor Relations: Strengthen your business. *投资者关系：加强您的业务。 You can build rapport with current and potential investors, and supplement marketing and strategic direction using information identified within Internet marketing research reports.您可以建立融洽与现有的和潜在的投资者，并补充市场营销和战略方向，确定了使用范围内的信息网络营销研究报告。

Applying Internet Market Research 互联网市场的应用研究

The ultimate goal is to make the research work for you.最终目标是使研究工作为您。 While Internet market research is an integral step in improving your visibility online, its quality and flexibility of use allow it to be effortlessly applied to all aspects of marketing activities.虽然互联网市场调研是一个完整的步骤，改善您的网上知名度，其质量和使用的灵活性使其能够毫不费力地适用于所有方面的营销活动。 Consider how doing better internet marketing research could work for you.考虑如何更好地做互联网营销研究可以为你工作。

Print this page 打印此页