Your Ideal Client您理想的客户端

Notification of Funds Received 通知收到的资金
Do you just wish you had emails like that in your inbox everyday?你只希望你的电子邮件一样，在您的收件匣日常生活？ Well, now you finally can!那么，现在您终于可以！ I can't reveal too much but I can show you the page:我不能透露太多，但我可以告诉你的网页：

Article source: http://www.shamrockcoaching.com/ . 文章来源： http://www.shamrockcoaching.com/ 。 Used with author's permission. 用作者的许可。

A lot of small businesses make the mistake of thinking that their product or service is good for just about anyone.很多小企业错误地认为，他们的产品或服务有利于公正的人。 The logic is "why should I limit my market to a smaller segment of the whole and sacrifice a sale."这种逻辑是“我为什么要限制我国市场的一个较小部分的整体和牺牲出售。 ” The problem with that logic is that for most products and services you simply cannot expect consumers of vastly different segments to view you as valuable.问题是，这种逻辑是，对于大多数产品和服务，您只需不能指望消费者很大的不同部分，以查看您宝贵的。 Teens have a different lifestyle than single moms.十几岁的孩子有不同的生活方式比单身母亲。 Single moms have different needs than country club executives.单身母亲有不同的需求比乡村俱乐部的管理人员。 Country Club executives have different likes and dislikes than bikers.乡村俱乐部高层有不同的好恶比自行车。

Targeting your sales to a smaller niche is a much better way to go.您的销售目标为较小的利基是更好的路要走。 As a matter of fact, as counterintuitive as it may sound, the smaller the niche the better your sales.事实上，作为违反直觉，因为它可能健全，规模较小的利基更好的销售。

Who do you suppose are your ideal clients?谁你以为是你理想的客户？ Answer that by asking yourself who would want your product or service?回答这个问题问自己谁希望您的产品或服务？ Where do they live?在哪里生活？ How old are they?多大年纪了吗？ What do they do?怎么办？ What else do they consume?还有什么他们消费呢？ Understand everything you can about them.什么都懂，您可以了。 This will help you to construct partners who are also trying to reach the same people.这将有助于您构建合作伙伴谁也试图达到同样的人。 It will help you focus on exactly where and how to advertise.这将帮助您将重点集中在究竟在何处以及如何宣传。 It will help you stop wasting time and effort trying to get people outside of your ideal client profile to buy your product or service.这将有助于你避免浪费时间和精力，试图让人们不在您的理想客户的个人资料购买您的产品或服务。 Most of them never will anyway.其中大多数永远不会反正。

If you spend your time talking only to people who are most likely to buy fom you, your sales will increase as a result.如果你花你的时间讨论的人不仅谁最有可能购买的行动自由，您的销售将增加。

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