[Free-Google's pay-per-clicks now free
How many times since the commercial release of the Worldwide-Web have you seen sudden "breakthroughs"
of great fortune-making potential come and go where just a few people were in the right place at the right time to be able to take advantage of them? -- You're right ... very, very few.
Author: Phillip Skinner
12 Days of Christmas Safety
‘Tis the Season to be Careful
On the first day of Christmas... Keyword Navigation
Using keyword navigation by setting links throughout the text or ad copy you create for emotional response (as noted above) is very effective in driving potential customers further into your site and onto product pages where they can place orders. Consider making keywords and phrases used throughout your ad copy and other text into clickable links that link to a page or product in your site that each keyword or phrase refers to.
On the second day of Christmas... Check your Meta
To set up a meta title for a page, start with your pages tab, select the page you want to edit, open the page for editing, look for the "Edit" tab on the right hand side and click it. Then look for the "Meta Title" box and type in your title info.
For Meta description and keywords, select the "Meta" tab on the right hand side, click it, and add a Meta element for description and another for keywords
On the third day of Christmas... Unique Selling Points/Proposition
A USP (Unique Selling Point) is a subtle line or phrase that draws focus to a beneficial aspect of your product or service. A USP is advertised in such a way that it implies you are somehow different from your competitors without actually specifically saying you are different. For example, a recent advertising campaign for Sprint PCS used a USP that focused on the aspect of their network being "all digital". It seemed to imply that they were the only company that offered mobile phone service on an all-digital network; yet there were other mobile phone service providers that were also set up on all digital networks.
On the fourth day of Christmas... Contact Info/Having an 800 number
It's often a good idea to designate a small space somewhere near the top of your page and at the bottom that lists a phone number customers can call to make inquiries and/or an e-mail visitors may use to contact you. An 800 number is suggested but any customer service number and other contact info listed near the top of the page can increase the credibility of your site and trust with potential customers.
On the fifth day of Christmas... Page list/Link in Footer
Adding a simple page list for all of your top level pages horizontally in the footer of your site provides visitors and customers more convenience to navigate to another page after reading through the bottom of the current page without having to scroll back up to the main navigation menu for your site near the top of the page.
On the sixth day of Christmas... Promotional Info
A largely overlooked technique for making your site more marketable is putting informational content on your site to accompany the product or service you provide. Informational content can be an article that relates to the industry or market your product or service fits with. Informational content increases the profile of your site for relevancy-based search engines. While articles and tutorials posted on your site may be longer than your standard ad copy, if properly optimized with a proper meta title, description, and keywords, informational pages can have a dramatic effect upon search engine rankings.
For more info on ideas and guidelines for setting up informational content to aid you in promoting the site, please refer to pages 42-46 of the "Dialing In Your Website" manual, which can be downloaded from Merchant Services.
On the seventh day of Christmas - Secure Site
It is good to have some sort of logo or icon that re-enforces the notion that your site is secure. Many merchants just use a nice looking icon or create their own icon or image that symbolizes the security of their site. Ultimately, the test of security for any site page used to capture info is to look for a little yellow lock icon in the bottom of the browser window and also look for an 's' following 'http' on the page's URL in the address bar of your browser. You may also want to use a line of text that emphasizes the security of your site, for example "100% Secure Shopping!" and make it stand out.
On the eighth day of Christmas... Blog (This is also very important during the busiest shopping season)
Consider creating a blog (you can set one up at http://www.blogger.com/). If you can commit some time every so often to write in a personal blog, it can help increase relevancy and give search engines more links to index to your site. Keep the information you write relevant to your site and provide a link to it from your site as well as links back to your site from within your blog. Remember, a blog is different from a discussion board in that a blog is like an online journal or diary that only you would add info to.
*Note - If your site is built with StoresOnline Pro, then you may add a forum to your site to serve as a blog. A forum can be set up to be like a discussion board where anyone can contribute content to it, or it can be set up to serve as a blog (where you are the only one that contributes content to it).
On the ninth day of Christmas... Positive Benefits
Near the top of your page, you may consider listing positive benefits, such as a bulleted list of reasons why your products, business, and website will satisfy your customers. .
On the tenth day of Christmas... Testimonials
If you have any friends or know of anyone who's had a positive experience with your product or your site; request them to write up a brief testimonial for you to post on your site. This will also increase the credibility of your product, and thus your site.
On the eleventh day of Christmas... Viral Marketing
An example of this would be to have an "Email a friend" element on all pages that you would be happy to have customers refer their friends to. The more information you have on your site that would be of interest to those you are marketing to, the more likely they will want to refer other friends and acquaintances they may have that would share their interest.
On the twelve day of Christmas... Newsletters (Extremely important during ANY holiday season)
This could be critical in retaining customers. Most major sites on the internet today offer newsletters and the opportunity for new site visitors and/or customers to sign up for it. By adding a place to register for a newsletter and encouraging visitors and customers to subscribe to it, you will be able to secure customer names and e-mails, and then advertise certain specials and items through each newsletter, as well as providing useful and valuable tips, and information relating to the hobby or activity your products support. 
Our customer service and programming departments are committed to providing the best possible service to our merchants by listening and responding to their needs. If you have any questions, comments, or suggestions for our customer service department, you may visit us at http://www.myquickresponse.com/ for 24/7 Customer Support Live Chat. You may also call 801-434-8582.
As always, we are grateful to have you on board as a merchant with StoresOnline! See ya next month! Robert Schow
VP of Customer Relations
StoresOnline, Inc.
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