How To Build Backlinks via Google Alerts

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    How To Build Backlinks via Google Alerts
    By Titus Hoskins (c) 2008

Building backlinks is an essential, yet tedious job for most
webmasters. Here are a few tools and tips to make that job just
a little bit easier...

I am a member of many online forums. Most of these forums have
to do with online marketing and site promotion. Recently, I
came across a post on Ken Evoy's SBI forum that truly caught my
attention.

It basically described how to use Google Alerts to build your
backlinks. Now for those not familiar with Google Alerts a little
explanation is probably needed.

Google Alerts

Google Alerts is a free program run by Google that allows you to
keep track of any topic on the web. You select your "keywords"
or "urls" and Google will alert you via email whenever links/
web.

It is an excellent way to keep informed about your own domain or
name. It is also perfect for keeping up-to-date on the latest
information in your market niche or niches. It's also a great
way to find out what other people are saying about you or your
site.

For example: if you have a site on "antique cars" then you would
create a Google Alert for those keywords. Google will alert you
by email whenever a new link/content related to those keywords
appears on the web.

This is a great way to stay informed in your niche, but it is
also a valuable source of potential linking partners. Many of
those links are blogs that will allow comments with a link back
to your site.

Google Alerts will probably send you 10-20 links each day,
depending on the popularity of your chosen keywords. Just go to
these blogs/links and see if you can leave a comment with some
valuable additional information on what's been discussed.

    Don't Spam

Please Note: Don't spam; there are intelligent people behind
most of these blogs, and they will recognize keyword spam when
they see it. Your main goal should be getting targeted traffic
back to your site and any link PR should be secondary. Always
put the reader or viewer first, especially if it's on someone
else's site. Don't talk about your site or your marketing - just
join the conversation and add your comments/opinions/suggestions...

Enhance their site and they will reward you with traffic and
a link. But you still have to keep your own interests in the
equation! You have to make sure you get your targeted keywords
in the anchor text.

    Keyword Market

First, if you've done your homework, your main keywords should
already be in your domain name or url. Another way is to add
your "keywords" + "guide" to your sig or signature. Such as:
Name, Your Antique Cars Guide. If you're an expert in your
particular niche, many webmasters will kindly welcome your
comments and links.

Since your main goal is the traffic, many webmasters don't
worry if there is a "no follow" attribute attached to the link.
But if you are concerned about this - one way is to look at the
source code to see if it has the "no follow" tag. I usually copy
the whole source code of the page to my text editor and then do
a simple "no follow" search.

    No Follow

There is also a great little free comment tool called "Comment
Kahuna" (http://www.commentkahuna.com/) co-created by Jason
Potash which will search blogs and tell you if they have the
"no-follow" attribute or not, it will also give you the PageRank
of each blog post. If you're going to use blogs as a source of
your backlinks, I suggest you try Comment Kahuna - it will make
the task much easier and it's free.

Actually, while the "no-follow" issue may be a concern for some
webmasters, the savvy ones will realize these are links/sites
Google is actively indexing and spidering, otherwise you wouldn't
get the alert in the first place. You must get your links into
this whole mix of related, relevant sites to help raise your own
rankings. Also remember the other search engines may not even
consider the "no-follow" tag.

    Trackbacks

Likewise, creating trackbacks are another way of linking
relevant content. Keep in mind, a trackback is simply an
acknowledgement via a ping signal that is sent from Site A
(originator) to Site B (receptor). Then the receptor often
places a link back to Site A showing its worthiness.

Again, I am mainly concerned with the quality of the blog or
link, rather than the linking structure. I want the targeted
traffic, and it doesn't really matter whether the link has
"no follow" because interested visitors only see a link they
can click for other helpful information.

    Other Linking Options

Since we are on the topic of link building, another useful way
to build backlinks is to use Google Search or Google Blog search.
Now if you're looking for niche-related blogs just type in:

    "(Keywords)" "powered by (blog scripts)"

For example, if you're looking for some "antique cars" related
links on WordPress blogs, you would search for:

    "antique cars" "powered by wordpress"

And Google would give you a whole list of sites on antique cars.

Now if you want to find the links that will allow comments,
just repeat the Google search with:

    "antique cars" "powered by wordpress" "leave a comment"
    -"no comments"

Remember the "-" means posts that have no comments will not be
displayed.

If you're concerned with PageRank, Number of Backlinks, Alexa
Ranking... of particular posts you can download and install the
SEOQuake plugin http://www.seoquake.com/ . This handy SEO
SEO information on the link or links you're viewing.

Used in conjunction with Google, it can sort thru all these blog
posts and give you the ones with the highest PR? Highest traffic?
Highest number of backlinks? The more knowledge you have, the
easier and more effective your link building will become.

Just remember, finding quality backlinks is probably the most
tedious job for most webmasters. It takes time and it takes
patience. By using Google Alerts you can have relevant keyword
related links emailed to you each day. Use this information to
help build your backlinks in relevant related niches. Do this
consistently over a period of time and your site will get
noticed and ranked higher.
   

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