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Author: By Tim Predaina
Alexa Traffic Rank - Improve Your Low Ranking
By Tim Predaina Alexa can only determine the traffic rank for a website if they are aware of the traffic. They do this by collecting the information gathered from their toolbar. This excludes traffic received from visitors that do not use their toolbar. They Acknowledged The Biased Ranking Before signing up for an account on a traffic exchange website, most webmasters and other potential members will check the Alexa traffic rank. They use that number to determine if the website is receiving enough traffic to make a membership worthwhile. One webmaster was kind enough to email me about Alexa, saying they showed "no data" for my site. I sent a support request to Alexa about my site showing no data. The site is a traffic exchange on a domain registered in 1999 and it receives a lot of traffic by default. This is the reply I received:
Thank you for contacting Alexa Internet.
We do currently show traffic data for checks4free.com. Because the site has a very low Reach (number of Alexa users who visit the site), the single-day rank might occasionally reflect NA meaning that no Alexa Toolbar users visited the site on a given day. Thank you for your interest in Alexa. Best Regards, Alexa Internet Customer Service Even though the traffic exchange is getting an average of 300 visitors a day, Alexa will not know about it unless the visitor has their toolbar installed. Now I admit that compared to Google, 300 visitors a day is low, but it does keep the site running. Informing Alexa Of All Website Visitors I wanted Alexa to know about "ALL" visitors my traffic exchange website was receiving, not just traffic from their toolbar users. I wanted them to know not because I support them, but because so many other users did. Users that were apparently unaware of the traffic-ranking prejudice. I accomplished this by installing the Alexa traffic rank banner on all of the pages within my website. Free Advertising The Alexa traffic rank banner is a free advertisment for them. Adding their banner to your site is a small price to pay for the increase in traffic rank. They offer several types of banners in different sizes, so it should be easy to one that fits your pages. Since installing the code on January 15, 2007, the traffic rank for checks4free.com had improved by over 4.5 million within 15 days. That does not mean there was that much traffic. It means that the website had moved up the list from the number 6 million spot to approximately the 1 million spot. You can view the Alexa traffic rank for the Checks4Free Traffic Exchange using this URL: http://www.alexa.com/data/details/traffic_details?url=checks4free.com. Conclusion If your website has a low Alexa traffic rank, I hope the suggestion in this article will help you to improve your ranking as well. The help file on the Alexa website talks about the biased ranking. However, to the millions of users that base an opinion about a website using the Alexa traffic rank, numbers speak louder than words. Your only other option is to hope that more Alexa toolbar users visit your website.
Tim Predaina is with Checks 4 Free, a free manual traffic exchange - http://www.checks4free.com - that delivers real visitors to your websites. Visit: http://copywriting.predaina.com for information about writing articles for content to build traffic. Article Source: http://EzineArticles.com/?expert=Tim_Predaina http://EzineArticles.com/?Alexa-Traffic-Rank----Improve-Your-Low-Ranking&id=436891
About the Alexa Traffic RankingsA listing of all sites on the Web, sorted by traffic...Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users. The information is sorted, sifted, anonymized, counted, and computed, until, finally, we get the traffic rankings shown in the Alexa service. The process is relatively complex, but if you have a need to know, please read on. What is Traffic Rank?The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site's current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter. What are sites and Web hosts?Traffic is computed for sites, which are typically defined at the domain level. For example, the Web hosts www.msn.com, carpoint.msn.com and slate.msn.com are all treated as part of the same site, because they all reside on the same domain, msn.com. An exception is blogs or personal home pages, which are treated separately if they can be automatically identified as such from the URLs in question. Also, sites which are found to be serving the "same" content are generally counted together as the same site. What is Reach?Reach measures the number of users. Reach is typically expressed as the percentage of all Internet users who visit a given site. So, for example, if a site like yahoo.com has a reach of 28%, this means that of all global Internet users measured by Alexa, 28% of them visit yahoo.com. Alexa's one-week and three-month average reach are measures of daily reach, averaged over the specified time period. The three-month change is determined by comparing a site's current reach with its values from three months ago. What are Page Views?Page views measure the number of pages viewed by Alexa Toolbar users. Multiple page views of the same page made by the same user on the same day are counted only once. The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site. The three-month change is determined by comparing a site's current page view numbers with those from three month ago. How Are Traffic Trend Graphs Calculated?The Trend graph shows you a three-day moving average of the site's daily traffic rank, charted over time. The daily traffic rank reflects the traffic to the site based on data for a single day. In contrast, the main traffic rank shown in the Alexa Toolbar and elsewhere in the service is calculated from three months of aggregate traffic data. Daily traffic rankings will sometimes benefit sites with sporadically high traffic, while the three-month traffic ranking benefits sites with consistent traffic over time. Since we feel that consistent traffic is a better indication of a site's value, we've chosen to use the three-month traffic rank to represent the site's overall popularity. We use the daily traffic rank in the Trend graphs because it allows you to see short-term fluctuations in traffic much more clearly. It is possible for a site's three-month traffic rank to be higher than any single daily rank shown in the Trend graph. On any given day there may be many sites that temporarily shoot up in the rankings. But if a site has consistent traffic performance, it may end up with the best ranking when the traffic data are aggregated into the three-month average. A good analogy is a four-day golf tournament: if a different player comes in first at each match, but you come in second at all four matches, you can end up winning the tournament. How are Movers & Shakers Calculated? The movers and shakers list is based on changes in average reach (numbers of users). For each site on the net, we compute the average weekly reach and compare it with the average reach during previous weeks. The more significant the change, the higher the site will be on the list. The percent change shown on the Movers & Shakers list is based on the change in reach. It is important to note that the traffic rankings shown on the Movers & Shakers page are weekly traffic rankings; they are not the same as the three-month average traffic rankings shown in the other Alexa services and are not the same as the reach numbers used to generate the list. Some Important DisclaimersThe traffic data are based on the set of toolbars that use Alexa data, which may not be a representative sample of the global Internet population. Known biases include (but are likely not limited to) the following: - Our users are disproportionately likely to visit sites that are featured on alexa.com such as amazon.com and archive.org, and traffic to these sites may be overcounted.
- The extent to which our sample may overcount or undercount users of the various browsers is unknown. Alexa's sample includes users of Internet Explorer, Firefox and Mozilla browsers. The AOL/Netscape and Opera browser is not supported, which means that sites operated by these companies may be undercounted.
- The extent to which our sample may overcount or undercount users of various operating systems is unknown. Alexa sample includes toolbars built for Windows, Macintosh and Linux.
- The rate of adoption of Alexa software in different parts of the world may vary widely due to advertising locality, language, and other geographic and cultural factors. For example, to some extent the prominence of Chinese sites among our top-ranked sites reflects known high rates of general Internet usage in China, but there may also be a disproportionate number of Chinese Alexa users.
- In some cases traffic data may also be adversely affected by our "site" definitions. With tens of millions of hosts on the Internet, our automated procedures for determining which hosts are serving the "same" content may be incorrect and/or out-of-date. Similarly, the determinations of domains and home pages may not always be accurate. When these determinations change (as they do periodically), there may be sudden artificial changes in the Alexa traffic rankings for some sites as a consequence.
- The Alexa Toolbar turns itself off on secure pages (https:). Sites with secure page views will be under-represented in the Alexa traffic data.
In addition to the biases above, the Alexa user base is only a sample of the Internet population, and sites with relatively low traffic will not be accurately ranked by Alexa due to the statistical limitations of the sample. Alexa's data come from a large sample of several million Alexa Toolbar users; however, this is not large enough to accurately determine the rankings of sites with fewer than roughly 1,000 total monthly visitors. Generally, Traffic Rankings of 100,000+ should be regarded as not reliable because the amount of data we receive is not statistically significant. Conversely, the more traffic a site receives (the closer it gets to the number 1 position), the more reliable its Traffic Ranking becomes.
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