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Author: Janice D. Byer
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Article source: http://www.dakovgroup.com/. Used with author's permission. Sales Copy… eventually every small business owner must consider what needs to be included in order to produce a successful advertisement or piece of marketing material. You begin with a fancy graphic, your company logo, a slogan, and perhaps a special offer. However, more needs to be included in your sales copy to actually get your customers to buy. You need to include some your product’s features. But, more importantly, you have to list the benefits of your product or service. Let’s begin with your product or service’s features. These can include the price, colour, options, or availability. Your customer will need to know some of these features to determine if what you have to offer is what they want to buy. But, it’s the benefits of your product or service that may be the deciding factor in whether they buy from you as opposed to from your competition. Benefits are advantages your customer gets from the purchase of your product or service. What does it offer the buyer that will be advantageous to them; that will fill a need; that will make their life easier; or that will solve a problem? Acquiring new customers from your advertisement or marketing material will be more likely to happen if you show them the benefits they will receive from the purchase of your product or service. Show them “what’s in it for them”. Let’s look at Webster’s Dictionary’s definition of a feature and a benefit (in the context of a business’ product or service): Feature: noun: a prominent part or characteristic; the structure, form, or appearance. Benefit: adjective: receiving or entitling one to receive an advantage; help; useful aid. Incorporating your product’s benefits with its features will help to get your customer excited about your product and how it will fill a need or solve a problem. Keep your customer and their wants and desires in mind when producing sales copy and you will have tremendous success. For an example of how to turn your product or service’s features into benefits, let’s look at one of our particular services. Product/Service: Virtual Word Processing Feature: Over 15 years of experience in both the corporate and small business sectors.
Benefit: Your customers will have peace of mind that the work will be done accurately and to their specifications, with little or no need for them to use their valuable time to train. (Save Time)
Feature: Competitive pricing
Benefit: Your customer will save money by using the services rather than spending money on a temp who may sit idle for periods of time. (Save Money)
Feature: Globally available
Benefit: Your customer does not have to worry about where they are located, geographically. They can receive the help they need from anywhere in the world, whenever they need it. (Save Sanity and reduce stress levels)
For every feature of your product or service, you need to show that there is an advantage to your clients… something that will make their life easier. To briefly sum things up, there are two basic rules when putting together sales copy: 1. Establish a need. (Do some research and find out what your clients have to have.)
2. Show how your product or service satisfies that need.
Don’t ever forget that your potential customer wants to know what’s in it for them. So, outline your product or service’s features in your sales copy or marketing material but, more importantly, reel them in by associating the benefits. About The Author Janice Byer is a certified Master Virtual Assistant and owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). See this and other articles on her website. jbyer@docutype.net
MMaaggiicc TTrraannssiittiioonnss
97 Magic Phrases
That Almost Compel Readership
By Ted Nicholas
These transitional phrases can
dramatically improve your copy
nyone who does any kind of writing, especially sales copy, certainly can relate to the difficulty of going from one thought to the next smoothly. A
The professional speaker has the same challenge.
Special phrases and words which motivate the reader or listener to keep reading and transition easily between one idea and the next.
Some refer to this process of an easy and compelling communication technique as the "bucket brigade."
I could not find a good list of transitional phrases.
So, I put together a list of 97 of them.
These can be extremely valuable to any writer.
I normally use them as separate paragraphs.
Or subheadlines.
And to grab the readers so he/she keeps on reading.
My experience is they will almost compel readership.
Especially if used in the right places.
When writing your sales copy, your response will be much greater, of course, if your copy is read.
1
MAGIC TRANSITIONS
1. And that's just the beginning
2. Wait, there's more
3. And that's not all
4. And here is the most important factor
5. And don't forget this
6. And I'm not done yet
7. Please remember this point
8. Here's even more proof
9. But I'm willing to meet an even higher
standard
2
MAGIC TRANSITIONS
10. Does the system work?
11. Thousands of success stories are the best proof of all
12. And here's the kicker
13. And here's the fatal error
14. Warning: All calcium is not equal
15. Let me tell you more
16. Plus, there is something else I'd
like to send you
17. This offer will not be repeated
18. Act now or you'll miss out
19. Please don't take my word for it
20. What people are saying
3
MAGIC TRANSITIONS
21. What about you?
22. You take no risk whatsoever
23. Free bonus for early birds
24. Don't hate yourself for missing out
25. Can you put yourself in this
picture
26. Here is some really good news
27. What lawyers (government...rich
people) don't want you to know
28. Act now
29. Ted Nicholas back in Switzerland
30. Case in point
4
MAGIC TRANSITIONS
31. Hang on...because I'm not finished
yet
32. It's even better than free!
33. At last, a solution
34. Yes! Yes! Yes!
35. Finally, an answer
36. The flip side holds the real key
37. At last, you can prevent and even
cure (arthritis, diabetes, heart
disease, cancer)
38. No! No! No!
39. Here's the important point
40. Frankly, I'm puzzled
5
MAGIC TRANSITIONS
41. Suddenly the answer came to me
42. You think I'm exaggerating,
don't you?
43. It just keeps getting better
44. We're not done yet
45. And that's just for starters
46. Let me spell it out for you
47. Here's the fatal flaw
48. You may be asking the wrong
question
49. Are you sure there isn't a hidden
agenda?
50. Hold on to your hat
6
MAGIC TRANSITIONS
51. You don't have to take it for
another moment
52. What's the real lesson here?
53. The simple truth is this
54. And if that's not enough
55. Can you relate to feeling
uncomfortable?
56. Does this feel right to you?
57. I won't sleep well unless I'm
straight with you
58. Here is the shocking reality
59. Please don't misunderstand my
main point
60. What does this mean for you?
7
MAGIC TRANSITIONS
61. I've never been more serious than
right now
62. Let's pause right here just for a
moment
63. Lies, lies and more lies
64. The exact opposite is the shocking
truth
65. What is the source of my
information?
66. Here is an example of what I mean
67. This advice can save you a fortune
68. Ignore this advice at your peril
69. Let me clarify...
8
MAGIC TRANSITIONS
70. Some costly mistakes in my
experience have taught me this
71. This important stuff should be
taught in school
72. I've saved the best for last
73. There's more to the story
74. Just imagine the implications
75. You could simply walk away,
but...
76. One more crucially important
point
77. But, here's the clincher
78. The right question is this
9
MAGIC TRANSITIONS
79. What's the moral of the story?
80. What's the bottom line?
81. In a nutshell, here's the secret
82. I'm willing to personally guarantee
that...
83. I'll stake my reputation on this
program
84. Here's the unvarnished truth
85. Here's what I discovered by
accident
86. I'll give you the same advice I gave
my son
87. After 27 years of costly trial and
error, here's what I discovered
10
MAGIC TRANSITIONS
88. This is not based on my opinion
but on actual tests
89. Here is the most important secret
I've ever found but few
entrepreneurs seem to get it
90. Remind yourself of this important
truth every day
91. You'll be dazzled by the results
92. Here is a common quality most
millionaires have in common
93. You may have to find some new
friends when...
94. Put yourself in this picture
95. I can't imagine more convincing
proof
11
MAGIC TRANSITIONS
96. This discovery changed my life
97. The right words at the right time
make all the difference
12
© Copyright MM
Back To Base Mate
Tags:
phillip.skinner commented on 20 Jul 2007, 02:56:06
==============================================
~ SURFIN' THE NET ~
After 5 years in business, we wanted to share our list of over 1200 relevant links to help you in every aspect of your life!!!
Surfin' The Net - Docu-Type's Virtual Collection of Links
And, our new Ebook...
Surfin' The Net -
Docu-Type's Virtual
Collection of Links
is 5 years of information
in 1 easy to follow format.
Acknowledgements
Introduction
Chapter 1
Article ~ Common Question: Is My Business Viable?
Helping Your Business Succeed
Business Stuff
Administrative Info
Business Publications
Business Plan Info
Forms
Gift Ideas
Investigate/Research
Conferencing_Telephone
Fax solutions
Home Biz info
Marketing
Office Supplies
Signage
Translation
Networking
Printing
Time Management
Currency Converter
Reverse Lookup
Women Business Sites
Chapter 2
Article ~ Computer in the Shop? What Do You Do Now?
The World of Technology
Computer Stuff
Email
Hardware
Software
Accounting
Ebook
Ecommerce
File Ext
Fun
Notepads
Office Related
PDF
Time Management
Windows
Zip
Tech Help
Virus, Hoaxes & Urban Legends
Electronics
Chapter 3
Article ~ Finding Time To Be With The Kids
For Your Family
Animal Stuff
Car Stuff
Cooking Stuff
Gardening Stuff
Health
House & Home
Kitchen
Kids Stuff
Colouring Pages
Crafts
Fun Pages
Holiday Fun
TV Shows
Music
Parents Stuff
Chapter 4
Article ~ The Power of Word of Mouth
The Power Of Words
Article & PR submission sites
Cards
E-Zine Stuff
Ezine Submission
Mailing Lists & Software
Media
Publishing
Magazines
Press Release help
Radio
Newspapers
TV
Chapter 5
Article ~ Take a Break!
A Little of This, A Little of That
Award Sites
Domestic Abuse
Maps & Geography
Inspiration
Other Cool Pages
Weather
Chapter 6
Article ~ Make The Most of Each Networking Opportunity
North of the Border
Canada Stuff
Ontario Stuff
Brampton Stuff
Caledon & Area Stuff
Chapter 7
Article ~ The Biggest Employment Change of All… Becoming an Entrepreneur
From School To Work
Education Sites
Employment
Tutorials & Books
Online Training & Courses
CSS Tutorials
HTML
Office Programs
Software Tutorials
Chapter 8
Article ~ Keep Your Website Up To Date
Your Internet Presence
Search Engines & Directories
Listings of Search Engines
Search Engine Help
Submission Pages
Web Page Stuff
Add ons
Autoresponders
Calendars
Communication add ons
Forms
Search Features
Tracking, Web Counters, Guestbooks
CGI
CSS
Databases
ASP
PHP
SQL
Design
Frames
Templates
Dreamweaver
Ecommerce
Flash
FrontPage stuff
Article ~ Do You Really Need a Website?
Graphics
A Bit of Fun
Animation
Banners
Backgrounds, Buttons& Borders
Graphic Design
Clipart & Graphics
Colour
Corel Help
PSP
Fonts
HTML
ISP's
Java
JavaScript
JavaScript Tutorial
Mailing Lists & Software
Perl
Telnet
Video
Web Site Promotion, etc
Web Tools
Webhosting
Domains
Webmaster Resources
Organizations
Chapter 9
Article ~ Virtual Assistance = Higher Productivity
Virtual Assistance
VA Info
Fellow Virtual Assistants
VA Organizations
http://www.docutype.net/SurfinTheNet/linksebook.htm
==========================================
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