Web Resources, Marketing Articles, Free Information, Tools, Software, Authority Web Site Presented by Phillip Skinner Latest articles from Web Resources, Marketing Articles, Free Information, Tools, Software, Authority Web Site Presented by Phillip Skinner (http://www.phillipskinner.com) http://www.phillipskinner.com 2008-12-04T18:25:25+01:00 text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com CRM: Strategic Engine or Just Another Tool? http://www.phillipskinner.com/crm-strategic-engine-or-a106.html CRMÂ…strategic engine or just another technology tool? How would you answer this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, including: