Latest articles from Web Resources, Marketing Articles, Free Information, Tools, Software, Authority Web Site Presented by Phillip Skinner (http://www.phillipskinner.com) http://www.phillipskinner.com 2008-12-04T17:13:11+01:00 text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/how-to-write-irresistible-a31.html Whether you’re creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional piece entices people to seek out more information, whether it be via a phone call, an e-mail, or an in-person visit. A good promotional piece also showcases your professionalism and your creativity.