Web Resources, Marketing Articles, Free Information, Tools, Software, Authority Web Site Presented by Phillip Skinner Latest articles from Web Resources, Marketing Articles, Free Information, Tools, Software, Authority Web Site Presented by Phillip Skinner (http://www.phillipskinner.com) http://www.phillipskinner.com 2008-12-04T16:16:07+01:00 text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com Managing Your Marketing Mirror: Full-Length or Mosaic? http://www.phillipskinner.com/managing-your-marketing-mirror-a142.html Between cost and fuzziness of results, it doesn’t surprise me that it is the CEO or owner who directly oversees marketing in small to medium service firms. But with all the demands on their schedules, CEO marketers don’t have the temporal bandwidth to proactively integrate marketing activities and ensure consistency across the board. The result: Marketing that mirrors the company as a mosaic rather than as a full length image.