Latest articles from Web Resources, Marketing Articles, Free Information, Tools, Software, Authority Web Site Presented by Phillip Skinner (http://www.phillipskinner.com) http://www.phillipskinner.com 2008-12-02T10:11:49+01:00 text/html 2007-05-17T22:01:07+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/web-site-marketing-a280.html What is Upselling?, Features do not sell products. They add value to the products we offer. A strong benefit statement speaks to this value. Instead of just offering the "what", offer the "why". All of our products have several features that perform a specific function, so does the competition. Everybody has features. What makes our solution so unique is the value we bring to the table. Customers are interested in how our products fill their needs.