Latest articles from Web Resources, Marketing Articles, Free Information, Tools, Software, Authority Web Site Presented by Phillip Skinner (http://www.phillipskinner.com) http://www.phillipskinner.com 2008-12-02T10:07:36+01:00 text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/when-the-stars-align-a124.html Savvy event producers follow the Golden Rule: know thy audience. The right band, comedian or speaker will drive ticket sales, help secure sponsors and generate the right amount of excitement, glitz and glamour for the occasion. Indeed, the most carefully considered entertainer can reach far beyond the event, generate a great deal of publicity, and build equity for your client or cause.