Latest articles from Web Resources, Marketing Articles, Free Information, Tools, Software, Authority Web Site Presented by Phillip Skinner (http://www.phillipskinner.com) http://www.phillipskinner.com 2008-12-02T10:30:10+01:00 text/html 2007-05-17T22:01:07+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/boost-your-business-with-a288.html Testimonials can dramatically increase your business. But very few businesses use them correctly or even know how to get effect testimonials. In this article you will learn how to get the best testimonials and how to strategically use them for maximum impact. text/html 2007-05-17T22:01:07+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/get-results-start-a287.html Warning: Define Your Message and Objective First BEFORE Spending a Dime on Generating Online Visitor Traffic. text/html 2007-05-17T22:01:07+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/connecting-with-your-clients-a286.html Many service professionals tell me that they are uncomfortable with the idea of marketing -- but they don't realize that marketing is nothing more than building up a rapport with your prospects. Here are seven basic principles for connecting with potential clients and turn them into loyal customers. text/html 2007-05-17T22:01:07+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/focusing-your-marketing-efforts-a285.html There are so many different ways to promote your company -- and you can pour a lot of time and energy (not to mention money!) into marketing without really getting anywhere. That is, unless you have a strategy and know where you want your efforts to take you. Start by asking yourself the following questions... text/html 2007-05-17T22:01:07+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/make-it-a-threesome-a284.html What if -- every time you had a networking appointment with someone -- you invited a third person. Sound like a ridiculous concept? Why on earth would you want to do this? Aren't you taking the focus off of your business and putting it on someone else's? Here are 5 reasons why multiple meetings are beneficial. text/html 2007-05-17T22:01:07+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/how-effective-customer-surveys-a283.html Learn what makes your customers tick and what ticks them off. Effective customer surveys are the key to innovating your business and giving your target marketing exactly what they are looking for. text/html 2007-05-17T22:01:07+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/strategic-marketing-and-tactical-a282.html There's a HUGE distinction between Strategic & Tactical marketing. Your strategic marketing plan has to do with first developing "something good to say", then determining "how to say it well". Your tactical marketing plan is all about where and how you execute your message. Learn the difference and profit. text/html 2007-05-17T22:01:07+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/why-instant-gratification-marketing-a281.html Learn how to help faciliate your customer's decision making process. Don't simply focus on "selling" the NOW buyer, but instead provide as much education and information about buying what you sell early in their education process.