Latest articles from Web Resources, Marketing Articles, Free Information, Tools, Software, Authority Web Site Presented by Phillip Skinner (http://www.phillipskinner.com) http://www.phillipskinner.com 2008-12-02T09:31:39+01:00 text/html 2007-05-17T22:01:07+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/online-mentorship-programs-a264.html Whether you're a former retail store owner known for your creativity, a championship bridge player, or a psychotherapist with a long current waiting list for openings, if you possess expertise that makes colleagues and aficionados want your pearls of wisdom, you can create a new income stream with an online mentorship program. text/html 2007-05-17T22:01:07+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/writing-sales-letters-that-a263.html To be successful in business you have to know how to sell. But being good at live sales techniques is not good enough. You have to know how to translate your oral sales pitch to written form. Being able to write a conise, well-crafted, persuasive sales letter can make the difference between success and failure. text/html 2007-05-17T22:01:07+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/marketing-on-the-cheap-a262.html The Chamber of Commerce is or should be the number one organization in your area promoting business... let’s look at other organizations you, your business and, of course, your community can benefit from by your involvement, but not in that order. text/html 2007-05-17T22:01:07+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/what-you-must-know-a261.html Marketing is both an art and a science. Anyone who says differently probably isn’t doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On th... text/html 2007-05-17T22:01:07+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/promotions-that-build-profit-a260.html Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the “I didn't knows” from your clients and would-be clients. Even if you believe yo... text/html 2007-05-17T22:01:07+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/creating-your-future-with-a259.html Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that’s where many people stop. When you created your business plan, what did you do with it? You actually have the base for the next step, which is creating your marketing plan. Without the plan of how you are going to market your business, the business plan is just an empty jumble of words speaking of dreams and desires. The marketing plan takes those dreams and creates a strategy for how to make those dreams come true. text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/what-are-focus-groups-a258.html Focus Groups, Surveys, & Other Market Research Opportunities Demystified text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/wooing-women-with-packaging-a257.html In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as “White Lie” and "Mad Housewife" to the latest introduction "Working Girl White." These wine companies are responding to the message: A wine just for women.