Latest articles from Web Resources, Marketing Articles, Free Information, Tools, Software, Authority Web Site Presented by Phillip Skinner (http://www.phillipskinner.com) http://www.phillipskinner.com 2008-12-02T07:04:23+01:00 text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/have-you-tried-cause-a256.html Improve your company's image by partnering with a nonprofit. Here's how to get started. text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/why-surveying-matters-a255.html One of the most important things you can do as a business owner is keep your ear to the marketplace by listening to your customers. This article provides best practice recommendations for using web-based surveying tools to integrate customer feedback into your product development cycle. text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/10-start-up-marketing-a254.html Ten tips targeted to new business owners to help them get the most of their marketing efforts. These tips were distilled from a wide range of experience helping small businesses get back on track after having made common mistakes - from not getting their logos in the necessary formats, to refusing to give their employees email addresses. text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/loyalty-cards-tips-a253.html With the growth of larger stores, a relatively new marketing component -- the loyalty card - has been added by many retail outlets. This is in an attempt to offset the lack of personal contact in the larger stores, and with that, the lack of knowledge of individual customers. A loyalty card -- with its unique customer ID -- provides the vital link between products sold, and customer demographics. text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/loyalty-cards-systems-a252.html A loyalty card scheme can help a retail or hospitality business's marketing efforts to be far more effective. If you are considering setting up such a scheme, make sure that you select one that collects customer data at a sufficient level of detail to enable you to understand individual customer behaviour. text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/the-battle-of-positioning-a251.html Do we prosper more from paranoia or can we actually prosper more from altruistic behavior by entering into relationships of reciprocation. text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/online-advertising-versus-traditional-a250.html Is online advertising as effective as you think? text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/your-ideal-client-a249.html Marketing and selling to the right people - your ideal client - eliminates waste of time and effort. Find out how to determine who these right people are.