Latest articles from Web Resources, Marketing Articles, Free Information, Tools, Software, Authority Web Site Presented by Phillip Skinner (http://www.phillipskinner.com) http://www.phillipskinner.com 2008-12-02T09:09:26+01:00 text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/5-ways-to-upgrade-a176.html In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible. When is the last time you took a good look at your existing marketing activities? text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/corporate-cleavage-a175.html I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men’s Health magazine, I checked my Encarta dictionary and looked up the word “cleavage”. There is business science in 'them der hills'! text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/newsletters-are-marketing-machines-a174.html Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. Author Wendy Maynard offers some tips to get you started. text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/everything-youve-ever-learned-a173.html Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard everything you've ever tried, everything you've ever done, it's all WRONG. text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/always-sell-to-new-a172.html One of the hardest things for you to do as an advertiser to do is to step into your prospect's shoes and really understand what makes him buy, and to find out how the prospect reacts to your marketing and advertising efforts. text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/5-reasons-your-marketing-a171.html Wondering why your marketing pieces aren't generating more response? Learn the less obvious ingredients that can make or break your marketing communication. This article describes the five most common missteps illustrated with examples. text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/make-your-marketing-solve-a170.html Guest Author Wendy Maynard writes, "You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. Instead of focusing on YOU, market yourself as an innovative problem solver." text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/have-something-good-to-a169.html If you don't get this right, you can just forget about everything else...your advertising will fail miserably if you don't have something good to say.