Latest articles from Web Resources, Marketing Articles, Free Information, Tools, Software, Authority Web Site Presented by Phillip Skinner (http://www.phillipskinner.com) http://www.phillipskinner.com 2008-12-02T09:22:37+01:00 text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/what-to-be-successful-a160.html When you hear the word “marketing” what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing... text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/marketing-101-the-power-a159.html When you hear the word “marketing” what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing. text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/hermey-wants-to-be-a158.html Creating and implementing a marketing plan is the key to the long-term success of your small business. text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/stadium-lights-responding-to-a157.html Sports stadium fans go to the events for the ambience and experience. Indeed, one with a large screen television would have a better view of what happened, along with slow-motion replays and zoom lenses. But we all agree it is not the same. Yet as sports figures salaries increase that means the cost of the tickets go up as well. text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/how-your-unique-selling-a156.html Why a "USP" will make you mega profits with your current online business! text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/what-is-an-autoresponder-a155.html An autoresponder is a computer program that automatically returns a prewritten message to anyone who submits email to a particular Internet address. If you have an Internet business website without Autoresponders, you are likely losing business. Learn the basics for beginners here. text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/being-visible-on-a-a154.html So visibility is good for business. But how do you get visible with limited resources? Here are some programs I recommend. text/html 2007-05-17T22:01:06+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/colorado-creative-music-case-a153.html Since Darren Skanson is the only investor in the company so far, the return on equity figures are somewhat relative, showing relation between the net income and Darren's investment into the company. However, the figures, as those of net profit margin, show the trend towards return on equity decreasing. This indicates growing expenses of the firm with relatively stable income, which along with the sales volume grows, but not in the rate comparable to the expenses. To be attractive for potential investors, the company has to leverage its income and expenses figures.