Latest articles from Web Resources, Marketing Articles, Free Information, Tools, Software, Authority Web Site Presented by Phillip Skinner (http://www.phillipskinner.com) http://www.phillipskinner.com 2008-12-02T09:42:10+01:00 text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/testing-and-tracking-your-a104.html The purpose of testing is to increase the response rate to your ad or offer. For instance, you could write a sales letter and test out different headlines for the ad. Often a headline can make all the difference in your response... text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/dynamic-digital-multimedia-solutions-a103.html "Digital multimedia creative solutions" are today's buzzwords of communication and the media. This is say how these artistically crafted advertising designs/creative solutions work wonders for a huge spectrum of vertical markets across the globe. text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/small-business-marketing-are-a102.html There's a saying that goes "If you fail to plan, you're planning to fail." I realize no small business owner has the intention of failing, but that's just what many do every day when they launch their small business without a marketing plan. text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/mortgage-marketing-3-power-a101.html Stop losing leads to the competition. Learn about 3 distinct promotional tools that help you secure more business from Realtors. text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/how-to-kick-your-a100.html Sometimes all you need is a simple "shift" in your thinking and that missing "link" you've been needing, all of a sudden appears, clear as day. text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/why-problem-based-positioning-a99.html Are you struggling to create a memorable positioning statement or USP for your marketing? Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here’s a sneaky, vital secret that turns conventional marketing psychology on its head. text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/do-you-have-a-a98.html Discover the importance of creating a profit pulling USP for your small business. text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/marketing-through-mobile-marketing-a97.html What can mobile marketing do for your business? Really what you should say is what can it not do for you? This high tech, amazingly simple marketing plan can transform virtually any business. Without marketing, what does your company have?