Latest articles from Web Resources, Marketing Articles, Free Information, Tools, Software, Authority Web Site Presented by Phillip Skinner (http://www.phillipskinner.com) http://www.phillipskinner.com 2008-12-02T07:51:51+01:00 text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/stuck-with-a-zero-a88.html Don't have a planned budget to give your clients gifts? Welcome to the club! Here's a psychotactic that's so simple. You will wonder why you never thought of it before! How to keep clients with a zero marketing budget! text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/micropersuasion-get-the-a87.html Smaller but more focused marketing efforts are frequenly better for the small business owner. text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/big-ticket-marketing-in-a86.html A recent article notes how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products. In this article I highlight some of the most important statistics around using an infomercial for Big Ticket Marketeting. But more importantly, I point out several principles that are common between internet, direct and infomercial marketing of Big Ticket Items. text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/packaging-trends-you-cannot-a85.html Recap Part #1: ) People are buying in smaller quantities; 2) Time is not on your side; 3) People are becoming more health conscious and are learning more about what they eat; 4) People are looking for products they can access on the run; 5) People are spending money to treat themselves to a little luxury... text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/why-you-buy-part-a84.html Which are you more likely to buy, a chair that costs $40, or the same chair "on sale" for $50, with a $120 "original price?" A new science may have the answer. text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/marketing-planning-made-simple-a83.html Does marketing planning have to be so complex you need to hire experts? Does your plan have to be 100-plus pages long and chock full of graphs, startistical analyses and charts? This article suggests that marketing planning can be boiled down to six essentials -- making your marketing plans simpler and easier than you might have ever imagined. text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/target-marketing-what-a82.html Is traditional advertising still viable in today's market? Only if you have a huge advertising budget. But what about small and medium size businesses? How can they effectively get the attention of and communicate with their market? The answer is to find the best target and get their attention by getting personal and building trust. This is much more efficient and cost effective than traditional mass media marketing. text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/spice-it-up-rib-a81.html Amazing BBQ sauce, tender meat and spicy rib-rub notwithstanding, there were several environmental elements that altered the perception of certain rib cookers' value.