Latest articles from Web Resources, Marketing Articles, Free Information, Tools, Software, Authority Web Site Presented by Phillip Skinner (http://www.phillipskinner.com) http://www.phillipskinner.com 2008-11-21T09:57:50+01:00 text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/read-your-markets-mind-a68.html Starting a new online business, developing a new product, launching a new marketing campaign, buying advertising can all depend on how well you are able to research your market. With these 3 killer market research resources, you can read your market's mind. text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/generational-marketing-a67.html Having run a multi-state franchise company with multiple brands it became obvious to me early on that if one were to properly respond to the needs and desires of your customer base; you must indeed, understand generational marketing. text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/client-attraction-technique-3-a66.html One very powerful and cost-effective marketing strategy is to study the competition... How best they operate, what they lack and then how to capitalise on it! text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/increase-your-sales-by-a65.html The difference between a successful business and one that just gets by is that the business that is just getting by thinks that the marketing is over when the sale has been made. One of the main reasons customers stop buying from a business is because of apathy after the sale. You must have a follow-up program. text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/a-perfect-partnership-for-a64.html Socially Responsibility Marketing or sponsorship if you will, is a perfect collaboration in consdiering the similarities that entrpreneurs and non-profits have in common. Socially Responsiblity Marketing is value-driven, highly motivate, creative risk takers. It's a investment or partnership between two parties who work together for a mutual benefit. text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/top-five-tips-for-a63.html Five crucial tips. Three key elements. Four critical marketing questions. Here is what is needed to get results in today's world... text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/making-your-mark-with-a62.html The generational cohort spawned by the Baby Boomers is variously referred to by sociologists as "Generation Y," “Cyberboomers,” the “Echo Boom” or the “Millennial Generation”---or more simply, “The Millennials.” Weaned on digital technology in the midst of the information age (they could surf the Net before they could walk), these young folks are introspective, highly critical, and mighty independent (they make cold, calculating Gen-Xers seem warm and fuzzy by comparison). text/html 2007-05-17T22:01:05+01:00 http://www.phillipskinner.com http://www.phillipskinner.com/marketing-to-hispanicslatinos-a61.html A powerful consumer market with annual spending power exceeding $350 billion, Hispanics—or should that be Latinos?—have become the largest minority group in the United States, and a marketplace well-worth looking into and with plenty to see--once you get the name straight.