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            <title>Inform vs. Excite</title>
            <link>http://www.phillipskinner.com/inform-vs-excite-a161.html</link>
            <description><![CDATA[A lot of marketing doesnt do the whole job. It informs, but doesn't excite. The fact is, it doesn't matter if you have the best product if you're not getting prospects excited. If you don't excite your prospect, you wont sell your product. So, how do you excite your prospect?]]></description>
            <pubDate>Thu, 17 May 2007 22:01:06 +0100</pubDate>
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