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        <description>Latest articles from Web Resources, Marketing Articles, Free Information, Tools, Software, Authority Web Site Presented by Phillip Skinner (http://www.phillipskinner.com)</description>
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            <title>Managing Your Marketing Mirror: Full-Length or Mosaic?</title>
            <link>http://www.phillipskinner.com/managing-your-marketing-mirror-a142.html</link>
            <description><![CDATA[Between cost and fuzziness of results, it doesnt surprise me that it is the CEO or owner who directly oversees marketing in small to medium service firms. But with all the demands on their schedules, CEO marketers dont have the temporal bandwidth to proactively integrate marketing activities and ensure consistency across the board. The result: Marketing that mirrors the company as a mosaic rather than as a full length image.]]></description>
            <pubDate>Thu, 17 May 2007 22:01:05 +0100</pubDate>
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