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            <title>Why You Buy, Part Two</title>
            <link>http://www.phillipskinner.com/why-you-buy-part-a84.html</link>
            <description><![CDATA[Which are you more likely to buy, a chair that costs $40, or the same chair &quot;on sale&quot; for $50, with a $120 &quot;original price?&quot; A new science may have the answer.]]></description>
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