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        <description>Latest articles from Web Resources, Marketing Articles, Free Information, Tools, Software, Authority Web Site Presented by Phillip Skinner (http://www.phillipskinner.com)</description>
        <link>http://www.phillipskinner.com</link>
        <lastBuildDate>Mon, 01 Dec 2008 18:06:36 +0100</lastBuildDate>
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            <title>5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!</title>
            <link>http://www.phillipskinner.com/5-ways-to-upgrade-a176.html</link>
            <description><![CDATA[In addition to direct marketing strategies you want to besure your existing passive, or indirect, marketing activitiesare as effective as possible.  When is the last time you tooka good look at your existing marketing activities?]]></description>
            <pubDate>Thu, 17 May 2007 22:01:06 +0100</pubDate>
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            <title>Corporate Cleavage</title>
            <link>http://www.phillipskinner.com/corporate-cleavage-a175.html</link>
            <description><![CDATA[I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Mens Health magazine, I checked my Encarta dictionary and looked up the word cleavage. There is business science in 'them der hills'!]]></description>
            <pubDate>Thu, 17 May 2007 22:01:06 +0100</pubDate>
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            <title>Newsletters are Marketing Machines!</title>
            <link>http://www.phillipskinner.com/newsletters-are-marketing-machines-a174.html</link>
            <description><![CDATA[Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. Author Wendy Maynard offers some tips to get you started.]]></description>
            <pubDate>Thu, 17 May 2007 22:01:06 +0100</pubDate>
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            <title>Everything Youve Ever Learned About Marketing Is Wrong</title>
            <link>http://www.phillipskinner.com/everything-youve-ever-learned-a173.html</link>
            <description><![CDATA[Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard everything you've ever tried, everything you've ever done, it's all WRONG.]]></description>
            <pubDate>Thu, 17 May 2007 22:01:06 +0100</pubDate>
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            <title>Always Sell To New Eyes And New Ears</title>
            <link>http://www.phillipskinner.com/always-sell-to-new-a172.html</link>
            <description><![CDATA[One of the hardest things for you to do as an advertiser to do is to step into your prospect's shoes and really understand what makes him buy, and to find out how the prospect reacts to your marketing and advertising efforts.]]></description>
            <pubDate>Thu, 17 May 2007 22:01:06 +0100</pubDate>
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            <title>5 Reasons Your Marketing Communication is Falling Flat</title>
            <link>http://www.phillipskinner.com/5-reasons-your-marketing-a171.html</link>
            <description><![CDATA[Wondering why your marketing pieces aren't generating more response? Learn the less obvious ingredients that can make or break your marketing communication. This article describes the five most common missteps illustrated with examples.]]></description>
            <pubDate>Thu, 17 May 2007 22:01:06 +0100</pubDate>
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            <title>Make Your Marketing Solve a Problem</title>
            <link>http://www.phillipskinner.com/make-your-marketing-solve-a170.html</link>
            <description><![CDATA[Guest Author Wendy Maynard writes, &quot;You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. Instead of focusing on YOU, market yourself as an innovative problem solver.&quot;]]></description>
            <pubDate>Thu, 17 May 2007 22:01:06 +0100</pubDate>
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            <title>Have Something Good To Say</title>
            <link>http://www.phillipskinner.com/have-something-good-to-a169.html</link>
            <description><![CDATA[If you don't get this right, you can just forget about everything else...your advertising will fail miserably if you don't have something good to say.]]></description>
            <pubDate>Thu, 17 May 2007 22:01:06 +0100</pubDate>
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