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        <description>Latest articles from Web Resources, Marketing Articles, Free Information, Tools, Software, Authority Web Site Presented by Phillip Skinner (http://www.phillipskinner.com)</description>
        <link>http://www.phillipskinner.com</link>
        <lastBuildDate>Mon, 01 Dec 2008 19:11:28 +0100</lastBuildDate>
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            <title>Trade Shows Are Not a Waste!</title>
            <link>http://www.phillipskinner.com/trade-shows-are-not-a72.html</link>
            <description><![CDATA[According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined!  And, trade shows are more cost-effective than direct selling when it comes to reaching new customers.]]></description>
            <pubDate>Thu, 17 May 2007 22:01:05 +0100</pubDate>
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            <title>Catalogs are Selling Machines</title>
            <link>http://www.phillipskinner.com/catalogs-are-selling-machines-a71.html</link>
            <description><![CDATA[If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going to non-productive destinations-- in other words, most mailings don't just go to sure-fire customers.]]></description>
            <pubDate>Thu, 17 May 2007 22:01:05 +0100</pubDate>
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            <title>Improving Lead Generating and Conversation Rates:  Think Like a Farmer</title>
            <link>http://www.phillipskinner.com/improving-lead-generating-and-a70.html</link>
            <description><![CDATA[To harvest your leads and increase your s.ales first you need to plant a crop and tend to it. Here's how to generate more leads and convert more to s.ales.]]></description>
            <pubDate>Thu, 17 May 2007 22:01:05 +0100</pubDate>
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            <title>Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?</title>
            <link>http://www.phillipskinner.com/neuromarketing-smart-marketing-or-a69.html</link>
            <description><![CDATA[New research into the science called neuromarketing is beginning to shine a light on the mysterious workings of the neural processes behind snap decisions that consumers make.]]></description>
            <pubDate>Thu, 17 May 2007 22:01:05 +0100</pubDate>
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            <title>Read Your Markets Mind - 3 Great Market Research Resources</title>
            <link>http://www.phillipskinner.com/read-your-markets-mind-a68.html</link>
            <description><![CDATA[Starting a new online business, developing a new product,launching a new marketing campaign, buying advertisingcan all depend on how well you are able to research yourmarket.  With these 3 killer market research resources, youcan read your market's mind.]]></description>
            <pubDate>Thu, 17 May 2007 22:01:05 +0100</pubDate>
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            <title>Generational Marketing</title>
            <link>http://www.phillipskinner.com/generational-marketing-a67.html</link>
            <description><![CDATA[Having run a multi-state franchise company with multiple brands it became obvious to me early on that if one were to properly respond to the needs and desires of your customer base; you must indeed, understand generational marketing.]]></description>
            <pubDate>Thu, 17 May 2007 22:01:05 +0100</pubDate>
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            <title>Client Attraction Technique #3: Study the Competition!</title>
            <link>http://www.phillipskinner.com/client-attraction-technique-3-a66.html</link>
            <description><![CDATA[One very powerful and cost-effective marketing strategy is to study the competition... How best they operate, what they lack and then how to capitalise on it!]]></description>
            <pubDate>Thu, 17 May 2007 22:01:05 +0100</pubDate>
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            <title>Increase Your Sales By Following-Up</title>
            <link>http://www.phillipskinner.com/increase-your-sales-by-a65.html</link>
            <description><![CDATA[The difference between a successful business and one that just gets by is that the business that is just getting by thinks that the marketing is over when the sale has been made. One of the main reasons customers stop buying from a business is because of apathy after the sale. You must have a follow-up program.]]></description>
            <pubDate>Thu, 17 May 2007 22:01:05 +0100</pubDate>
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