Water into Wine No Water Into 3 times more potent than gasoline.
This article shows how I was thoroughly laughed at by my friends when I told them cars would run on water... but guess who's laughing now.
Author: Titus Hoskins
Does Google Have A Golden Rule?
By Titus Hoskins (c) 2008
As a full-time webmaster and site owner, figuring out just what
Google wants has been the most challenging aspect of running an online
business. For many webmasters Google is the eight ton elephant in the room and
you only have two options: upset the elephant and get trampled or quickly find
out what it likes to consume and try to feed it.
In order to keep Google fed, webmasters have to jump through
more than one set of hoops. When it comes to getting top rankings in Google's
Index or SERPs, there are 200 of these hoops or ranking factors. And if you want to play
in Google's ballpark, you have to try and master the majority of them.
For years, frustrated webmasters have been guessing and searching
for these ranking factors. Asking what does Google want? How does Google rank
pages and keywords? How does Google want you to build your site?
Ten years ago it wouldn't have mattered what Google thought of
your site for it wasn't even in the picture, but now when it comes to online
search, Google is king of the hill. And as we all know, kings get whatever they want.
Besides, any webmaster worth his salt, knows Google is what counts
when it comes to organic traffic - you can achieve #1 spots for a keyword in
all three top search engines (Yahoo and MSN being the other two light-weight contenders) but
Google will simply deliver the most traffic to your site.
Google doesn't as yet have a monopoly on web search, but it's
getting close to 70% of U.S.
traffic and in some countries it's up over 90%. But it's not only the search numbers
which makes Google king - it is the prestige and power of the Google brand
name. Google has truly permeated into popular culture and the public psyche
like no other
brand name in history.
Google brings respect and trust into the equation. Web users
respect and trust Google to give them a quality answer to their question.
That's why it was rather ironic, that for years webmasters have been asking
Google about their ranking system, their algorithm, their practices... for
years Google remained for the most part silent. This was mainly to keep at bay,
those who would like to "game" the system in order to get high
rankings within Google.
Until now that is, maybe it's just me but doesn't it appear that
Google is suddenly opening up about its whole ranking procedures and what they
expect from webmasters. Maybe the answers have always been there, we just couldn't find them. However,
a more likely scenario is that someone high up within Google made the decision
to be more transparent when it comes to webmasters and how much they would tell
them. In recent Webmaster live chats, Googlers Matt Cutts, Maile Ohye, among
others... have been honestly answering questions about what Google requires
webmasters to do regarding their sites. These are Q&A sessions dealing with
the "burning questions" webmasters have had for years concerning
Google and what Google wants. Do a search in Google for "Google Webmaster
Help | Google Groups" if you want to find these sessions.
Since I run several modest sites on webmaster tools and Internet
marketing I am approached by more than a few people who want me to help them
build their online site or business. One of the major issues that always comes
up somewhere in the process (usually phrased in different ways) is this
question:
What does Google want? What does Google expect of my site? How
do I get ranked high in Google?
Mainly because my chief goal is to help these webmasters understand
Google better in order to build a profitable site; I have struggled and puzzled
over this question for years.
What is Google's Golden Rule?
Many experts believe it is related to relevancy - the key to
getting high rankings is how relevant your content is to the question being
asked? Maybe so, but in order to explain
it to a would-be webmaster, I had to find the words that would
most appropriately sum up Google's prime directive?
After you go through all the SEO checkmarks, take into account
the quality and uniqueness of your content, factor in the credibility and
authority of your site and backlinks, and factor in the relevancy issue... this was the
simple Google Golden Rule I came up with:
"Always think of your visitor first when creating any content
for your site."
This may or may not be what Google is expecting but all indications
are pointing in the direction of the "visitor's experience" and how
good you or your content make that experience? Google is serving up a product, it wants the user
of their product to be happy with the results. If they're happy, Google is
happy. And if everyone's happy then the kingdom grows.
Still anything as simple and as complicated as getting top rankings
in Google can't be boiled down to a single catch phrase. You must do your
homework and a good starting point would be to thoroughly read Google's
Webmaster Guidelines. Studying and listening to the latest Google webmaster
chats may also prove beneficial and helpful.
However, there are still those 200 hoops you have to jump through
and you must be extremely careful of how you build your site if you're trying
to please Google. Listen when the king speaks. Observe his rules. Be on your
guard, and it helps to become just a little paranoid. And always, always
remember, an elephant never forgets.
The author is a full-time online marketer who has numerous websites.
For the latest web marketing tools try: http://www.bizwaremagic.com . If you
liked the SEO tips above, why not try the Free 7 Day Traffic course here: http://www.marketingtoolguide.com
2008 Titus Hoskins. This article may be freely distributed
if this resource box stays attached.
"Life is like a search engine, you
get out of it what you type into it!" If you go looking for the scary stuff, you
surely will find it, but if you look for the positive, the life affirming, you
will get those in spades. --Betsey McGuire "The Content Syndication Network”
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