Water into Wine No Water Into 3 times more potent than gasoline. This article shows how I was thoroughly laughed at by my friends when I told them cars would run on water... but guess who's laughing now.
Author: Valerie Di Carlo
http://www.secretsofim.com/gifts/Your_Article_Writing_and_Promotion_Guide.pdf Keyword Research and Analysis: 5 Tips to Effective SEO Keyword Research Analysis By Valerie Di Carlo (c) 2007 Keyword research and analysis can be a daunting task, when done correctly, and expert keyword research is the foundation to a successful SEO campaign. Many new website owners think the keyword research analysis process is easy. They think free tools, such as the Overture Search Term Suggestion Tool is the profit pill that will bring them instant results. Unfortunately, the free tools will only give you a rough guide and a quick indication whether a hunch is worth further research. These free keyword research tools are limited to basic information. When performed correctly, expert keyword research exposes so much more - all the gems that are tucked away deep. Real keyword research requires research AND analysis. There are so many aspects to the process that can not be left to chance. Attempting to do the keyword research on your own is like going to a veterinarian to fix your car. My advise to all clients I do SEO consulting services for is to simply leave this task to the experts who have the correct keyword research tools and expertise. Following are 5 tips for effective keyword research analysis: 1. Latent Semantic Indexing (LSI) - Use multi-word phrases Latent Semantic Indexing (LSI) is a vital element in Search Engine Optimization (SEO) for better keyword rankings in search results. LSI is based on the relationship, the "clustering" or positioning, the variations of terms and the iterations of your keyword phrases. Expertly knowing LSI and how it can be most useful and beneficial for your SEO and the importance it has with the algorithm updates to search engines like Google, MSN and Yahoo which will benefit your keyword research for best practice SEO. LSI is NOT new. Those doing keyword research over the years have always known to use synonyms and "long tail" keyword terms which is a simpler "explanation" to LSI. More often than not, these long tail, less generic terms bring more traffic to your site than the main keyword phrases. The real bottom line is that Latent Semantic Indexing is currently a MUST in keyword research and SEO. 2. Page Specific Keyword Research - Target your niche keyword phrases for each site page Probably the most common mistake in keyword research is using a plethora of keywords and pasting the same meta keyword tag on every web site page. This is SO not effective! Your keyword research needs to be page specific and only focusing on 2 to 5 keywords per page. It's more work, but combined with best practice SEO, gives each site page a chance for higher ranking on its own. 3. Country Specific Keyword Research and Search Engine Reference Keep in mind that keyword search terms can be country specific. Even though a country is English speaking, there are different keyword terms you must research - and then reference that country's search engine when doing your initial keyword research. For instance, UK and Australia may have different expressions, terminology and spellings (i.e. colour, personalised). Referencing the terms in the corresponding search engine is an important element to keyword research that is often forgotten. So for example, be sure to check the search terms on google.co.uk or au.yahoo.com. And, of course, if you have 3 to 4 really comprehensive research tools in your arsenal, you will be able to search for historical, global and country specific search terms easily and effectively.
4. Keyword Analysis - Cross referencing in the search engines Once the majority of the keyword research has been done for a site page, it's time to plug those terms into the search engines to determine: * If it is really the desired niche keyword for that page * To assess the competitiveness of your keywords. Along with checking the competitiveness of your keywords you should look at the strength of the competition. * Are the other sites listed for your keywords truly your competitors? * Are the sites listed for your keyword even related to your industry, products or services? These critical analyses of keyword phrases are often forgotten. Since the keyword research and analysis is the foundation of a successful SEO campaign, you certainly don't want to build your on-page optimization on the wrong niche keywords! 5. Ongoing Keyword Research - Repeat your keyword research on a consistent basis While you may think that you have completed your keyword research analysis and laid a solid foundation for your SEO, you need to keep monitoring your keywords and tweak as necessary. Keywords can change from month to month as keyword search terms change, genres change and/or if your niche is within social portal networking sites - to name just a few. Maintaining ongoing keyword research is essential for best practice SEO. Most Successful Strategy to Streamline Your Keyword Research Efforts: Yes, many website owners will opt to do the keyword research and analysis themselves with only a marginal effect on an SEO campaign. It's not the most successful strategy to use for the most effective results. To be certain of your keyword data, accurate keyword analysis should be performed - and cross referenced - across multiple expert keyword tools. Effective keyword research lays the ground work for effective SEO results and can help you kick-start the ranking process - perhaps even giving you a step up on your competitors. The most successful strategy to streamline your keyword research efforts is to hire an expert. Focus your business efforts on your strengths and expertise and allow the SEO experts to effectively perform the keyword research analysis correctly.
Keyword Research Analysis (http://www.seo-web-consulting.com/seo-services.html) expert Valerie DiCarlo helps companies large and small - worldwide - enjoy a long term improvement in website visibility, increased brand awareness, a continuous flow of new sales leads and higher revenues. To discover how you can improve rankings across multiple keyword phrases and search engines, go to: http://www.seo-web-consulting.com Article printed from SiteProNews:
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phillip.skinner commented on 19 Jul 2007, 08:26:49 ==============================================
Meta Tags are HTML tags used to control your site description in the search engines that support them: Google, Yahoo, MSN Search, AOL Search, AltaVista, AllTheWeb (FAST), HotBot, Lycos, Infoseek (Go), Excite, and WebCrawler. It is important to have well made meta tags because they can help increase your Search Engine Position.
Below you can generate meta tags for your site freely
http://www.myautosurfsecrets.com/is-your-web-site-a225.html
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The 10 Biggest Search Engine Optimization Mistakes: #4: Wrong Meta Keywords
by David Bain: http://www.buildyourownbusiness.biz/author/index/1/David-Bain.php
It used to be all you had to do was stuff your Meta Tag Keywords full of the phrases that you wanted people to use to find you in search engines. Then along came Google. Google decided to rank websites by the quantity and quality of links into the website, and by the content on the website.
Unfortunately that meant that a lot of website designers stopped using Meta Tags. A lot of Search Engine Optimization ‘Specialists’ announced that Meta Tags were ‘dead’, content was King and Links were Queen.
The Search Engine Optimization specialists were partly right. Meta Tags have been de-valued by most search engines. They are however still very important, and you’ll be shooting yourself in the foot by not using them effectively.
Why use Meta Keywords?
Meta Keywords – found in the ‘Head’ section of a web page – are still used as a website content yardstick by many smaller search engines. As I’m sure you’re aware, it’s not good in any business just to rely on one ‘golden goose’. Although Google (which is used by around 50% of all web searches) appears not to be counting Meta Keywords in page relevance presently, it tends to change its search engine ‘algorithm’ every few months.
This means that even if you just want visitors from Google, (for some reason wanting to alienate half of the Internet search audience) you may not be missing out on anything today, is it really worth the risk if Google’s complicated algorithm changes again in the near future?
Meta Keywords and their positioning
Now that you’ve decided that you need to include Meta Keywords in each of your pages, which keywords should you use and how should they be positioned?
1) First of all, you should only use keyword phrases that are contained in the page content of your web page as well. Otherwise you may be suspected as attempting to mislead search engines.
2) Secondly you should separate every different keyword phrase with a comma then a space.
3) Thirdly you should never use the same word in keyword phrases next to each other.
4) Fourthly you should never use the same single keyword more than three times.
5) Fifthly you should never repeat a keyword phrase in the Keyword Meta Tags.
6) Sixthly you should position your most important keyword phrase near the start of your Meta Tag Keywords. There is not great value in having more than 6 keyword phrases per page, and having more than 9 may have a detrimental effect.
A good example of Meta Keywords
A good example of Meta Keywords is as follows. Note that it is assumed that all of the following keyword phrases are included in the page content.
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