Linking Secrets To Webmasters Google Reveals More

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Google Reveals More Linking Secrets To Webmasters
    By Titus Hoskins (c) 2008

    One of the most problematic and confusing issues most
    webmasters have with Google concerns linking. How your
    links are ranked? How you should link out? How you should
    construct your internal links? How you should get more
    inbound links? How many links should you have on a page?
    And the list of questions goes on...

    Perhaps, the most annoying aspect for the struggling
    webmaster, has been Google's secrecy in how it actually
    ranks links and pages. Google's whole PageRank and Ranking
    Algorithm is so complex that no one can fully boast they
    understand how the whole system works.

    Google's ranking secrecy and complexity has probably been
    well-planned mainly because there are millions of
    webmasters who would like to "game" the Google Algorithm
    and achieve high keyword rankings through manipulation with
    so-called "black-hat" SEO techniques and reverse
    engineering.

    Wouldn't it be ironic if this whole secrecy and complexity
    is more of a smokescreen rather than an actual deception on
    Google's part. What if the keys to the kingdom are actually
    yours for the taking? What if the solution is hiding in
    plain sight for everyone to see? What if the secret to high
    rankings in Google is not a secret at all? Wouldn't that be
    a hoot!

    Actually, that's not a far-fetched assumption to make,
    mainly because many of Google's linking policies and
    recommendations are freely given by Google. Whether you can
    believe Google is actually giving you the goods is another
    issue that we'll put on the back-burner for another day;
    but for now, Google's advice on link building is rather
    generous and informative.

    As a part of Links Week held recently, Google's Maile Ohye
    gave some pointers on what Google is looking for and how it
    does its index ranking. No big surprise that content and
    inbound links are the two most important factors. This is
    what most SEO experts have been saying for years.

    A site's content is one of the main factors. Therefore, you
    should have a compelling site with interesting information
    and/or offer quality products, entertainment, opinions...

    (Quoting Maile Ohye)

    "One of the strongest ranking factors is my site's content.
    Additionally, perhaps my site is also linked from three
    sources -- however, one inbound link is from a spammy site.
    As far as Google is concerned, we want only the two quality
    inbound links to contribute to the PageRank signal in our
    ranking."

    "Given the user's query, over 200 signals (including the
    analysis of the site's content and inbound links as
    mentioned above) are applied to return the most relevant
    results to the user."

    "As many of you know, relevant, quality inbound links can
    affect your PageRank (one of many factors in our ranking
    algorithm). And quality links often come naturally to sites
    with compelling content or offering a unique service."

    (End Quote)

    Then Maile Ohye explained further how to create unique and
    compelling content for your site:

    (Quoting Maile Ohye)

    - Start a blog: make videos, do original research, and post
    interesting stuff on a regular basis. If you're passionate
    about your site's topic, there are lots of great avenues to
    engage more users.

    - Teach readers new things, uncover new news, be
    entertaining or insightful, show your expertise, interview
    different personalities in your industry and highlight
    their interesting side. Make your site worthwhile.

    - Participate thoughtfully in blogs and user reviews
    related to your topic of interest. Offer your knowledgeable
    perspective to the community.

    - Provide a useful product or service. If visitors to your
    site get value from what you provide, they're more likely
    to link to you.

    (End Quote)

    SEO experts have been telling webmasters for years that
    creating valuable, unique, relevant useful content is one
    of the best ways to get your site and pages highly ranked
    in Google. If you create valuable content, then other sites
    will want to link to you naturally.

    Linking out to other sites should be done in a "common
    sense" manner and it's a way of offering value to your
    visitor's experience. We expect helpful relevant links when
    we visit other sites since it's a natural way a good
    quality site should work; so be careful of linking out to
    spammy sites that only offer pages of links with very
    little or no unique content.

    There are several things every prudent webmaster should be
    checking like making sure your site hasn't been hacked and
    hidden links placed on your site without your knowledge;
    those with WordPress blogs should be installing the latest
    security measures and updates. Make sure you keep checking
    all your outbound links regularly since you may initially
    link out to a valuable resource, but over time this page
    may be closed or replaced with one of those
    spammy-links-holding pages. It can happen to the best of us.

    What has confused things lately is all the "link buying"
    which Google greatly discourages and has shown its
    displeasure by de-ranking many paid directories. The size
    of your "wallet" shouldn't be the determining factor in how
    pages and content are ranked. If you're selling a link, it
    should have the "no-follow" tag so that it doesn't pass
    PageRank along and confuse the system. Policing or deciding
    what is or what is not a "paid link" has become a major
    problem for the search engines, including Google.

    You should not have more than "100 links on a page" as this
    can overload the search engine robots that regularly crawl
    the web, indexing pages. Likewise, your site's "linking
    architecture" should be natural and easy for both your
    visitors and the robots to follow. Make sure your important
    pages are no more than a few clicks away from your homepage.

    As to interior linking, the two main points being:
    Intuitive Navigation for your visitors and Crawlable Text
    Links for the search engine robots. Use descriptive anchor
    text links that explain your content to your visitors. The
    anchor text is the underlined clickable part of the link
    and many SEO experts suggest you place your keywords or
    variations of them in your anchor text.

    Make sure your site is transparent. Do not use "link
    cloaking" on your site. Make sure what your visitor sees is
    what the robots are indexing. Use a 301 Redirect if you
    have permanently moved any webpages. Again, there is
    stressed the need for a sitemap as this can be very helpful
    for both your visitors and robots to see and find all your
    valuable content. Make sure you have a sitemap and all your
    important pages are listed on it.

    One final note, many professional webmasters and marketers
    don't worry  about PageRank as much as they are concerned
    with SERPs. Getting those top rankings for their sites in
    the search engine results is what really matters. Again,
    quality content and building quality links play an
    important role in achieving those top spots and maybe
    Google has already given you the formula for getting them.
    Maybe, maybe not.
   

SiteProNews: October 17, 2008 Feature Article

   

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phillip.skinner commented on 18 Oct 2008, 05:19:12

phillip.skinner commented on 18 Oct 2008, 09:49:22
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