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Don't Misuse Social Media Networks
If you look at Search Engine Optimization (SEO), the idea is to increase your Search Engine rankings by doing certain things to your website, or by trying to build links. A couple years ago, a lot of the social media networks were passing what we call "Page Rank." You could go in and put a link on that network back to your website, and your website would increase in ranking on the Search Engines, as a result of that "link love" - the inbound links. Don't misuse social networks
Recently, in the past few months, that trend has changed. The Search Engines, especially Google, are paying particular attention to how people are using social networks in an attempt to gain higher rankings when perhaps they don't deserve them.
That is what technical SEO has been all about - increasing your rankings by focusing solely on link-building and link love. The social media and the direction they're going in has changed that. And then you look at the direction that Google is heading. They are in position (at the time of this writing) to become the largest social media network in existence.
They're paying attention to communities. They're paying attention to voting patterns. They're paying attention to crowdsourcing patterns, where other people go in and bookmark and share content.
So it's real easy for Google to go in and spot an account and see that it has nothing but links back to your websites. And you multiply that by many different social networks, and it's obvious to Google that you are just trying to game their system. So they will penalize you for that by not counting any of your effort.
“The Content Syndication Network” (21 Nov 2008) The
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