Notification of Funds Received
Do you just wish you had emails like that in your inbox everyday? Well, now you finally can! I can't reveal too
much but I can show you the page:
Author: Phillip Skinner & Chris Diprose
Accepting a good Advert Management forum or site requires a good hosting company is also a benefit solution and always the first to be selected by Professional entrepreneur’s ...So Group keywords to Target your Niche Audience with articles with juicy content is the boundaries that your Strategies assessing the capability of your market to target any niche markets with your researched content and or the service of your specific niche packages what will be your promising markets? ... Wealth building is always is very good news! or even a new innervated hand on service - Targeted Niche Advertising You can now submit your content and promote your websites, blogs, products, services or affiliate programs to highly targeted niche websites and blog sites all on auto Targeted Traffic Exchanges for Internet Marketing entrepreneurs and view \as you show an advertisement because this is a tried and tested method being very successful in online advertising and marketing on the Internet is more effective when directed toward highly targeted traffic in niche markets. this makes closing leads an easier way with your quest. or post to targeted niche sites: - Women or men all congregate in likeminded sites ...Single Postings in Online forums in Minutes; Once or twice Email members is allowed in most forums once your application to join after you return the forwarding options; Cross-post your signature files to any all of two of your targeted niche businesses ... When deciding your Niche Marketing options - How to Find Your Perfect Niche Market However can be daunting, a more highly targeted niche product could be software or even offline Equipment. so do your Keyword research - use keyword tools such as the overture suggestion tools. there are many in PDF format Compete how-to's with Spillover affiliated websites for you to hook up to, and Innovation: Technological Development online help with most parented firms and targeted niche markets help is always available, therefore knowledge is the spillover factor so by being emerged in these. areas where simple conductor laser technology can be easterly applied and then easily exploited by Intense e-Business tactics and Marketing Solutions you will soon discover What Highly Targeted Niche Advertising Can Do For Your Business! ... Highly Targeted Niche Advertising will allow you to advertise your content. Management Article manually submitting sites : The best information articles could be right for you as a leader like website Builder and Marketing info that focus primarily on your knowledge may have the over budgeted factor to consider before you go to target your niche information seekers, but how effective Marketing developing a Targeted Niche On Developing a Targeted Niche. Yesterday I did a question and answer teleconference on "Developing a Niche Market." There were several themes that stood above the rest... The Forgotten Fundamentals of SEOBy Chris Diprose (c) 2007 The Website Revelation – What owning a website actually means. As a Web Developer and SEO consultant I deal with many existing website owners who are looking to modify or improve their website. I also deal with many people who are looking to starttheir web presence with a new website. Through both of these interactions there is often a common theme; a misunderstanding or an attitude. I call this a misconception of reality, as often the reality of what the Internet can actually do for the person's business and what they think it can do differ massively. Often it is presumed that by simply owning a domain and having a website built and published on the Internet, thousands of people will magically find the website, visit it and buy their products. "If you build it, they will come" should be removed from the vocabulary as soon as possible if you are to adjust attitudes to the underlying search technology. As a businessman in the real World, it is obvious that it would not happen outside of the Internet either, so what is so different online? Maybe it was the Technology boom 10 years ago that caused a rift in understanding or maybe the buzz that caused the meteoric rise in the stock prices of Tech Companies, I can hear the thoughts of the small businessman, "surely this can be replicated for my business" – in answer I would say, "well, it is unlikely, but you should be able to achieve some results over time". It is most important when taking on a project like Search Engine Optimization for a website, to know that it is important to be committed for the long haul. It is no small task and sufficient funds need to be allocated to the project. Delivery deadlines need to be correctly scoped against required changes, in order to meet client expectations. The key points of responsibility to the SEO project are in knowing that there are big changes near the start and during setup, but the changes do not stop after setup, there are continuous ongoing refinements to the design and system over time. In this regard I find it important to manage expectations and set realistic long term goals on what a website can be expected to achieve and in what time frames those goals hope to be met. So what should your goal be when you are delving into SEO for your website? Well, everyone's goal is exactly the same; improve page rankings, improve page visits and hits and finally gain more sales through the website. When it comes to SEO and achieving these goals you have to have principles and my main principle is, "Good websites get good ratings and bad websites get bad ratings or none at all." As time goes on with the improvement of search engine technologyand the refinement of search engine results this statement becomes truer and truer. I believe in results through "white hat" principles and methodologies. What are "white hat" principles? I guess I would compare it to doing things the honest way and the right way without risk. So develop a good site, promote good linking, have good informative content and keep working on it and then you are on the road togood rankings through "White Hat" principles. So, why should you do things the "white hat" way? Well, search engines do have some kind of understanding, an artificialintelligence. They soon catch on to websites spamming or linking to websites with no relevance and bad cross linking. It's about being smart, in for the long term and wanting your business to grow organically, naturally. So how do I go about improving my site and making it optimized for search engines naturally? Well, that's why you're here! So let's run through few of the things you should be doing in your websites from a fundamental level. Domain names: When choosing a domain name, choose one that is relevant to the product or service you are going to provide and that is as simple as possible. There are considerations of branding and product/service provided that should go into this choice. Involvement of marketing personal and product understanding is required but also consultation with your SEO professional is advantageous. In this step I would say, take some time and choose wisely. Keep it simple and easy to remember, often saying it out loud will make it clear whether it can be understood by a simple man. It is a strongly held belief by many SEO professionals that buying a domain which is older, and that has been around for a while, means it will not be sand boxed by Google. What's the sandbox effect? Well, it refers to what Google does to a websiteor domain that is new or is relatively unknown by Google. In many instances Google's Sandbox effect relegates the new domain to sub-optimal inclusion in search results. Regardless of the site's optimization it lowers the website's relevance and rankingto the term searched upon. If you can use your old business domain name, then consider this very important. If, however, you are buying a new domain name, then keep it relevant to the product or service being sold or offered on the website. Keep it close, relevant and simple. Relevance is primary. Location specific domain or international domain ( .com or com.au)? Personally I think dot com's are better, mainly because they appeal internationally, but if you want to you can keep it location specific and to your region, then consider purchasing all similar higher level domains, yourdomain.com and yourdomain.com.au, if you can. Choosing a Host: Fast, reliable and gives you all you that you need and want. Preferably gives a unique IP. Again some SEO professionals believe this can also have a detrimental affect in Google rankings but from my experience it sometimes does and it sometimes doesn't. I have had some sites come in with high PR rankings on shared IP's and others when I shifted to a new IP the PR of the site jumped, so this is still a bit of a mystery when it comes to Google rankings. Traffic Considerations: When choosing your host ensure the plan you are on can be expanded so that any new increases in traffic can be accommodated accordingly. Site Design: There are several fundamental things to consider when you are modifying or designing a website. Flash: Flash is/has been popular for a few years now and I truly believe it has its place. It is a great way of showing many products or services in a small area, has great visual impact if done properly and can set a good friendly tone to the website visitor. Having said that, I also hate flash; it can be an absolute nightmare when it comes to search engine optimization. What you should know about flash; it cannot be read by a search engine as the search engine cannot read the text or the images contained within it nor can it interpret what is in the pictures being shown. When it comes to flash I would suggest, not making your whole website flash. If you are designing a new website and you want to use flash, then use it in high impact areas to capture the attention of your intended audience but use it sparingly. It is important to ensure that as much text content (to a maximum discussed in my next book, generally 300-500 characters) is available on the webpage and in simple HTML. Frames: Many older websites were designed with frames. Frames are where the main home page is actually a frameset page that includes several other pages into it. This makes the page hard to index in search engines and should be avoided. While Google does nowindex framed sites, it is important to note that most of the other top search engines still cannot follow frame links. They only see the frameset page and ignore the rest of the inner frames. This presents an SEO problem to us because it is highly likely those inner pages contain our content keywords. Nowadays this is not really a huge issue as it is so uncommon for a designer to actually use frames, but the easiest way to resolve the issue would be to enforce a no use policy on frames. Page Layout: According to research the Googlebot trawls web pages from left to right and top to bottom. So given this little tidbit of information it is clear that you should be putting your most valuable keywords and information on the left and near the top. Of course this is a blanket statement and does not take into account design principles and beautification. Just keep it in mind during design of page layout. Position your more relevant keywords to the left of the page and near the top. Good HTML Coding: A lot of HTML generator programs out there bloat HTML to the point it is 3-4 times larger than what it would be if you hand coded it. Keep it simple, use a text editor, edit your HTML the old school way; until there is a HTML generator tool worthy ofuse. If you can't code HTML, then do a search on the Internet and find a decent, free, e-book and learn how to do it. Javascript: This is very popular among many web development professionals for menu's, popups, scrollers etc etc. It would be my suggestion to use simple plain HTML menus or as little javascript as possible in web pages. There are many small javascript menusout there that are slim on javascript code to reduce this issue and make it almost negligible. Don't over clutter your site with javascript as it increases page size, page load times and the search engines won't understand it. Image Sizes: Keep them small and use only what you need to. This is essential for decreasing page loading times and getting information onto the user's screen as soon as possible. Overall Page Size and Loading: The overall page size is an important factor. It should load quickly and be easily trawled. If you have followed the HTML hand coding, used minimal javascript, used simple table layouts and good image sizing, then you should be fine. There is much evidence that supports the fact that Google and probably the other search engines also, do not like to scan huge files, so keeping your overall HTML page size below 25k is my suggestion. Dynamic URL's & Page/File Names: Dynamic pages are roadblocks to high search engine positioning. Especially those that end in "?" or "&". In a dynamic site, variables are passed to the URL and the page is generated dynamically, often from information stored in a database as isthe case with many e-commerce sites. Normal .html pages are static - they are hard-coded, their information does not change, and there are no "?" or "&" characters in the URL. Pages with dynamic URLs are present in several engines, notably Google and AltaVista, even though publicly AltaVista claims their spider does not crawl dynamic URLs. To a spider a "?" represents a sea of endless possibilities - some pages can automatically generate a potentially massive number of URLs, trapping the spider in a virtually infinite loop. As a general rule, search engines will not properly index documents that: • contain a "?" or "&" • End in the following document types: .cfm, .asp, .shtml, .php, .stm, .jsp, .cgi, .pl • Could potentially generate a large number of URLs. To avoid complications, consider creating static pages whenever possible, perhaps using the database to update the pages, not to generate them on the fly. Slightly Off Topic Thoughts: The topics covered here are not considered completely SEO topics but in terms of overall objective – increasing sales, this section is very important. Take these things on board, consider them, consult with your designer and marketing team. Makeeducated and informed choices on these topics when considering your audience and what your website objectives are. Screen Size: Over 65% of all screens in the World are set to run at the 1024x768 resolution. Of the remaining percentage, 13% are running at 800x600, 20% running at larger sizes and 2% are unknown. So this affects the way you design. It would be my suggestion to always design for the smallest user to visit your site, but often I find 800x600 restrictive so I tend to design for slightly larger. Not large enough to make an 800x600 user angry but large enough to make it look good on larger screens also. I size up my target users, my intended amount of content and find some happy medium. I generally design for 1000x620 as this is the perfect amount of real estate for a 1024x768 user when they have the browser top bar and status bar and Windows taskbar. Colors and Themes: One important aspect of marketing - selling - is the use of color. Meanings are attached to colors in the same way meanings are attached to words. • Gold is the color of wealth and prosperity.• White is the color of pure innocence and cleanliness.• Pink is the color of femininity and softness.• Green is the color of natural things and freshness.• Red is the color of danger and stress.• Blue is the color the calmness, intelligence. The majority ofthe World selects blue as a favorite color. It often represents"trust" Use of color to establish an image or a brand is common in the marketing community, yet when you visit the websites of many search engine optimization professionals, it's obvious that color significance plays no part in their own web optimization.Some of the colors I found on SEO websites: • Baby Blue, a color which implies weakness.• Red, a color which implies risk, or danger.• Orange a color which implies a cheerful "levity". Orange is one of Americans' least favorite colors. Although color selection is off topic for SEO, I would consider it a very important factor in what SEO is trying to achieve, in the end, for your website – selling more product, creating loyalty to your brand and customer impact. Color research is something you should seriously consider. In summary of color choices, I would suggest studying and learning more about your customers, researching color choices and their relevance to your underlying products and making informed choices on these in collaboration. If in doubt, then I suggest sticking to safe and trusted colors within safe, eye pleasing designs. Gifs for Logos & jpgs for Pictures: Ensure you are using gifs for logos and background placements and jpgs for photos on your website. This helps reduce size and improve clarity of the web site overall. Browser: It is vitally important to ensure your web page works in both IE, Firefox and Opera. Testing other browsers is also an advantage, but these are the main three in use nowadays (2007). I think quoting stats on the browser breakdown are irrelevant as you need it to work in all browsers. W3C cross browser compliance is great for this. So, this brings us to the end of Volume 1: Fundamentals of SEO Web Design. There are many things to consider when designing a website or modifying a web site to make it more SEO friendly. Clearly I have a few more volumes left in SEO for websites.================================================================My name is Chris Diprose and I am the Manager of Search Engine Optimization Australia (http://www.kangainternet.com/ search-engine-optimisation.html) firm Kanga Internet. As part of this organization my main goals are the improvement of SEOfor websites and dynamic content management systems. SEO is not to be feared but embraced. If you are in doubt, then contact a reputable SEO firm to help you with generating more web traffic.================================================================SEO-News: July 5, 2007 Feature Article To Print: Click here or Select File/ Print from your Browser Menu. Article printed from SEO-News: http://www.seo-news.com HTML version available at: http://www.seo-news.com/archives.html Copyright © 2007 Jayde Online, Inc. All Rights Reserved. SEO-News is a registered service mark of Jayde Online, Inc.
ppc lists list-building home based web pages websites traffic auto surfing traffic exchanges manual-trafic-exchanges
Web Site Title
What It Is: A web site title is a line of text that is programmed into your web page.
Where Is It Located: It is not seen in the regular page by people but instead it appears at the very top of their actual browser in the top left hand corner. For example, the web site title contained in
http://www.dell.com is:
Dell Computer - Laptop, Desktop, Workstation, Server Go ahead and go there and you will see it in the very top left corner of your browser. (browser means Netscape or Microsoft Internet Explorer)
How Important Is It: "Extremely Important"
Many search engines place a tremendous amount of weight and value to what you have used in your web site title.
What Should It Contain: It should normally be no more than about 10 words in length and should be exclusively directed towards words that are specifically related to your product or service. The reason for this is that the search engines figure that you would only be putting items in your web site title that are very closely related to your web sites topic. It’s only logical - you would not put words in your title talking about "ice cream" when in fact your web site sells "automotive parts."
It would look something like this for a paint store:
paint and painting supplies. wholesale, retail, Denver, Johnson Paints
Keyword Meta Tags
What Are Meta Tags?: Meta-Tags are pieces of programming that are NOT seen by human beings on your web page. They instead are seen by many of the search engines and are used to help decide where to place you in their search engine results. They are programmed into your web site code by your programmer.
What Are Keywords: They are the words that people will use to try to find your products or services on the internet using the various search engines and directories. When you look for a topic in the search engines, you type in a specific word into Yahoo, Altavista etc., which relates to your desired request. In our above example, we would lookup paint, or wholesale paint supplies, or wholesale paint Denver. We would then get back a list of web sites that contain information about the keywords we selected. like these here seperated with a commer so: ppc, lists, list-building, home based, web pages, websites traffic, auto surfing, traffic exchanges, manual-trafic-exchanges, Information-Articles, Free Marketing Articles, Phillip Skinner Free Marketing Information Articles,
Carefully Picking Your Keywords: It is critical that you choose keywords that are 100% related to your products or services AND you need to list them in the order of importance. Meaning, you should take a piece of paper, write down all the words that you feel people would use to try to find your products or services. (a good hint here is what would you use to try to find your competition in the search engines). Now that you have them listed on the paper, put a number next to each one starting with the number 1 being the very most important word that you feel people would try to use most often to find your product/services. Then put a 2 next to the next most important one and so on.
Keywords for the above example might be - paint, painting supplies, wholesale, retail, airless sprayers, paint hoses, kelley moore, Kelley Moore, Denver, denver Do NOT use words that are not related to your products/services. We have seen where people have put in the words, "sex, gay, xxx, adult" etc., thinking that this would increase their chances of being seen in the search engines. This is False and will actually hurt you. Many search engines are intelligent enough to look for those specific examples and will "Reject" your submission if it is "off topic" meaning that it is not really does not match the content of your web site.
Where Do I Put My Keywords: They go in your web page programming in an area called Meta Tags. If you need to learn more about Meta Tags, consult with your programmer or you may obtain information on the web about them. Be sure though that you place them correctly or they can not only be useless but can actually cause damage to your search engines results. If you need help working on your Meta Tags, we can work with you for a small programming fee. Just give us a call.
Should I Use Caps Or No Caps: This has been a question that has caused more confusion than ever. We recommend that you use only Caps on proper names, i.e. New York etc. But, we would also put in new york as well.
Description Meta Tag
What Are Meta Tags?: Meta-Tags are pieces of programming that are NOT seen by human beings on your web page. They instead are seen by many of the search engines and are used to help decide where to place you in their search engine results. They are programmed into your web site code by your programmer.
What Is A Meta Tag Description: It is a 1 to 2 sentence description that will be used by many of the search engines to describe your web site to their users. When you go to a search engine and type in a keyword, you get back a list of results. Under each web site they display, there is a brief description telling you about each web sites products or services.
How Important is a Description: Well, first, not all search engines use the Description Meta Tag. For those that don’t they will usually take some of your web page text and make up their own description about what you do or offer. For those search engines that DO use the Description Meta Tag, it is CRITICAL that you provide this to them. Let me put it this way - If you don’t properly plan the use of your Meta Tags, you might as well throw out about 50% of your potential visitors.
What Should My Description Say: It should be concise and no longer than about 25 to 30 words. It should contain as many of your most important keywords as possible. An example would be: Paint and painting supplies. Wholesale and retail. Airless sprayers and painting equipment available. Kelly Moore paints in Denver Colorado.
Body Content
Is Your Web Page Content Relevant And Focused: One of the big mistakes people make is having way too much information on their web sites "main page." What I mean by that is that they may be selling time share condo vacations in Hawaii. The problem is that when you actually take a look at their sites main page, it talks about the sea shore, the local restaurants, the local theaters, the local parks and recreation. Instead, it should be more focused on the words and theme of "time share, condo, vacation, Hawaii, ocean front" etc. It should also contain all of your keywords in text form on the web page. This is used to help assist the Meta Tags become more relevant to the search engines that use them and to the search engines that don’t use it provides words that are relevant so they can see you in the list.
Where Are Your Keywords Place On Your Main Page? This also is very important. The higher on the page, the better. Let me explain "higher." On a normal page, one that does not use tables, the search engines read the text just like we do, from the top to bottom. They will tend to place more weight on the words that are positioned towards the top of the page versus the words that are buried lets say 300 words from the top. OK, so what does this mean? On your web page, you will want to type your text so that towards the top of the page (not by position but meaning as it compares to the other words in the page) you have placed a brief description of what it is you do or sell. Use your keywords in this area. It is very important.
What About Graphics: Don’t be fooled by graphics. The search engines can't read them. So, every picture, logo, etc. on your web site is useless (except for image tags, more on that later). They will not provide any information to the search engines that can help your placement. They look nice but you need to provide the information to the search engines in "TEXT" format. It must be words that humans can read and NOT graphic images.
Frames
Should I Use Them: Frames can really provide a great navigational assist to your web site. But, they can and are a search engines nightmare. The reason is that a "framed" web page is actually made up of several web pages being shown at the same time. For example, a web page that has a Top Panel, a Side Panel, and a Main Panel is actually displaying 3 web pages all at the same time. They are presented on the screen as a result of a main file, usually an index.htm type of file that tells a person’s browser how to display the framed web page portions. It is this page that most people don’t realize is the one where you have to put your Meta Tags and include a brief description in a area.
This is VERY Important Be sure to talk to your programmer about this area as you cannot afford to skip this VERY IMPORTANT STEP.
There are several good resource books on the subject or your programmer can steer you in the right direction. If you need help with your frames Meta Tags, just give our programming department a call. There is a nominal fee for the assistance but it is worth every bit.
Spamming
Do You Mean E-mail Spamming? No - actually I mean the use of the same word over and over and over again in your Meta Tags or within your web page. Here is an example:
Atlanta hotels, Atlanta restaurants, Atlanta movies, Atlanta parks, Atlanta motels, Atlanta recreation, Atlanta gambling, Atlanta etc.
See how this is Spamming? Although they are really different things, many search engines will consider this to be spamming. A proper way to perform this would be to have:
Atlanta hotels, restaurants, atlanta movies, parks, motels, recreation, gambling,
See, we covered all the keywords but you did not over do it. Yes, it is tempting but don’t do it. They search engine spam police will get you. You can however make sure that you cover the word Atlanta in your text along with the other words. Just make sure that they are in proper sentence structure and not just words repeated.
Phillip Skinner Free Marketing Information Articles
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phillip.skinner commented on 21 Jul 2007, 06:30:14
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