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Author: phillip skinner
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Using Linking To Catapult Your Rankings
By Chris Haycock The purpose of this article is to explain what linking is, the importance of linking, and how to use it to catapult your search engine rankings. So, just what is linking? Well, put simply, it’s the online equivalent of getting “votes” for your website, and getting those links is a lot easier than you might think. Right, if I seem to digress a little here, trust me, it is relevant. To understand linking you need to know a little bit about “spiders” and their purpose. Spiders are programs that “crawl” sites and report back to their search engine what their findings are. Their purpose is to make it easy for sites to get listed in their search engine. Spiders work by finding links (see, I told you it was relevant) to websites, visiting those websites, going through the content, and then reporting the findings back to the site for which they are working. I.E. Google spiders crawl sites and report back to the main database. From there the information is added to the search engine, and the site shows up in Google search results. The same happens with pretty much any search engine. OK, that’s the basic nuts and bolts. So what does it mean to you and how can you use it to increase your rankings? Well, essentally, by having good quality and relevant content on your website (your optimised articles) you’ll be pleasing the spiders. Now if you have links from other sites related to your content as well then, you’re way ahead of the game. Spiders love links. Now here’s the good bit. All you need to do in order to get links back to your website is submit articles to article directories, or write a press release related to your niche market. You link back to your site from the resource box at the bottom of your article or press release. Other website owners in your niche will be on the lookout for content to add to their own site, and will visit article directories to do so. They’ll pick up on your article, add it to their site ( they legally have to keep the resource box with your link intact) so now you have other sites linking to yours all over the place. This will really impress the spiders and your rankings will start to shoot up. To find article directories simply go to your favourite search engine and type in “article directories” you will find loads. They are the life blood of the net. As I mentioned before, press releases are another great way to get links back to your site. Not only that, they are a brilliant way to get free publicity for your ebook or site. It’s easy, just go to prweb.com and submit your press release to them. It will cost a small amount to have them blast it all over the internet, but it will mean that you get dozens, hundreds, or even thousands, of one way links back to you site. What do you think that will do to your rankings? OK, there you have it, all that remains is for you to go out and do it. Trust me, it’s not only easy, it’s fun, and it does work. Enjoy. Chris Haycock is an information publisher specialising in helping people start their own home based business. You can get an absolutely no cost two hour video on how to create your own information products in one day, without writing a single word, and start your own niche ebook business, by going to: http://www.easyebizz.com Article Source: http://EzineArticles.com/?expert=Chris_Haycock http://EzineArticles.com/?Using-Linking-To-Catapult-Your-Rankings&id=779227
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