Notification of Funds Received
Do you just wish you had emails like that in your inbox everyday? Well, now you finally can! I can't reveal too much but I can show you the page:

Video Search Engine Optimization
    By Randy Zlobec (c) 2008

    Most of us know that a site that's well configured for
    search engine access is a major part of getting high
    traffic levels. However, you might not have thought about
    optimizing your video as well as the rest of your site.
    Since multimedia content is becoming a much more popular
    way of distributing information, correct video search
    engine optimization is important.

    For instance, on YouTube alone (which accounts for more
    than ninety-eight percent of the videos viewed via Google),
    more than eighty-two million people watched over four
    billion videos last year. That makes YouTube both the top
    video sharing site and the top video search engine.

    YouTube receives as much as thirteen hours of new
    user-submitted video every minute, and more than fifty
    percent of the people watching videos online share links
    with other people. So, getting a good YouTube ranking could
    be an important way to bring people to your site.

    For owners of video content, video search engine
    optimization is a good way to get exposure, ad income, and
    free traffic. Being discovered by the viewers has to happen
    before you can get lots of views. That means making sure
    that your data is rich in meta information, and that you
    use quality RSS or MRSS feeds that you update on a regular
    basis.

    Make sure that your meta data is well placed and relevant
    to the topic. A cleaner can help you remove distracting or
    irrelevant meta information from the file.

    Only after you produce well optimized content should you
    contact the search engines and submit your video. This
    places you in the queue of web crawlers, and means you'll
    be indexed more quickly and more often than if you hadn't
    bothered to submit. The more regularly your content is
    crawled, the better your chance of rating well on search
    results.

    Index your site on other engines than Google or YouTube.
    They can spread your video to other search engines you may
    not have thought of. For instance, indexing your site on
    Blinkx will cause it to show up on Ask and MSN, among
    others.

    One important part of your strategy should be a series of
    related videos. When a viewer sees a video online that he
    or she likes, there's a good likelihood that this viewer
    will look for others like them. While a single great video
    will be popular and welcomed, you'll do even better if it's
    part of a series.

    Use an embedded video player, too. Many viewers will be
    more inclined to view your submission if it's part of your
    site or blog than if they had to go to your video hosting
    service to see it. However, you should avoid players that
    use only Flash. Don't use pop-up players, which annoy more
    people than they amuse, and will actually cause you to lose
    views.

    The more views you get, the more likely you are to be
    picked up by other sites, linked to, and rank well on video
    searches. You can even customize embedded video players to
    display playlists related to your company, and adjust the
    layout, and other information.

    Create traffic by placing a video search box on your site.
    This adds unique content and boosts ad revenue. Make sure
    that you create a video of the appropriate length for your
    audience, and that you're looking for the right response.

    You can use analytics to find out how long a customer stays
    on your video page, which will tell you if your video is
    too long. You can also use analytics to tell you which of
    your videos get the best response. Once you know this,
    you'll be able to decide which content should be linked
    first on your home page.

    Remember that no webcrawler has ever bought a product or a
    service. If you're a local business using video to
    advertise, clicks are a lot less important than calls.
    Include a call to action with your contact information as
    part of your video - thumbnails are an excellent way to do
    this. You can use YouTube to create thumbnails at the
    quarter, half, and three-quarter marks. Making sure that
    you have both a local listing and a video listing on
    Google's Search Engine Results Page also increases your
    likelihood of getting visits.

    You may also wish to make sure that your videos are high
    enough quality for and in the right format for television.
    Google TV is very affordable, and lets you create closely
    targeted video.

    Don't use Active X controls and export all files as swf
    format. Use Google Video sitemaps to help with navigation,
    and build a separate page for each video, rather than
    hosting many videos on the same page. Use a simple text
    title and description, and optimize that page as you would
    any other. Then, link to it from the index page.

    Descriptions and titles need to be consistent across all
    your sites, and file names should descriptive and make
    sense to the viewer. Remember that Different communities
    require different approaches. Prominent keywords can help
    on many sites. However, while keyword rich content will
    help videos hosted on your site be noticed by Blinkx or
    Truveo, it won't help on YouTube.

    You'll need to get the attention of the community in
    general. Video responses to popular, related videos can
    help get others to visit your contribution. Your content
    will appear in close proximity to videos that are already
    popular. Make sure you include an active URL in the
    description of your video, and end the video with a mention
    of the link. Annotations can help you link to other YouTube
    videos. Be sure to allow comments!

    Never tag with irrelevant search terms, no matter how
    popular they might be. Remember that you need to appeal to
    real people, rather than just optimizing blindly. While you
    might turn up early in a search with good optimization, an
    unappealing video will cause people to pass you by. If you
    know what kind of content your audience prefers, you'll be
    able to create the right video marketing plan for your
    business or organization.

    Video search engine optimization is an important part of
    any video marketing strategy. If you're planning to market
    your business or organization using multimedia content,
    creating it correctly and surrounding it with the right
    keywords and other information can help it be noticed.
    Before you submit a video, make sure it's optimized.
   

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